Digital PR and Outreach

As a Digital PR and Outreach Manager at Blockovate, your primary responsibilities will include publishing content on third-party sites, managing relationships with partners, and ensuring the quality of published content. You'll be crucial in generating links through targeted partnerships and digital campaigns, negotiating placements with an eye on ROI, and responding to changes in the market to enhance visibility for client sites.

To succeed as a Digital PR and Outreach Manager at Blockovate, you’ll need impeccable organizational skills, a focused mindset, and excellent written and verbal communication. Knowledge of SEO best practices and proficiency with tools like Google Sheets are essential. Creativity and the ability to brainstorm ideas that aid placements are highly valued as well.

At Blockovate, the work culture for Digital PR and Outreach Managers is vibrant and supportive, focusing on collaboration, creativity, and individual contributions. We embrace a work-hard play-hard philosophy, encourage social interactions through team events, and offer a remote working policy, allowing you to work from home, the office, or combined, promoting a balanced lifestyle.

The salary for the Digital PR and Outreach Manager position at Blockovate is set at £23,000 per annum, depending on experience. We also provide additional perks like generous holiday entitlement and a company pension scheme to ensure our team members feel valued and rewarded.

While prior experience in digital marketing or content creation is desirable, it is not strictly required for the Digital PR and Outreach Manager role at Blockovate. This position is also suitable for entry-level candidates who are passionate about the field, especially those interested in crypto and willing to learn best practices in PR and SEO.

When building relationships with partners, I prioritize clear communication and understanding their needs. I research potential partners extensively to ensure alignment and foster trust by consistently delivering quality results. It's essential to maintain regular check-ins and adapt strategies based on feedback.

To generate backlinks, I focus on creating high-quality, valuable content that naturally attracts links. I also engage in outreach campaigns where I identify relevant industry publications and negotiate guest posting opportunities. Collaborating with influencers and using social media for visibility can further enhance backlink generation.

In my previous role, I contributed to a PR campaign for a tech startup launching a new app. We focused on creating compelling press releases, targeted outreach to tech bloggers, and securing placements in major publications. This resulted in over 50 backlinks and a significant increase in app downloads within the first month.

Measuring the effectiveness of outreach efforts involves analyzing metrics such as the number of backlinks generated, traffic sourced from those links, and any resulting leads or conversions. I also consider qualitative factors like the quality of placements in reputable outlets, which can amplify brand authority.

I utilize various tools for digital PR and outreach, such as Google Sheets for organization and tracking, BuzzSumo for content analysis, and Pitchbox for streamlined outreach. These tools help streamline processes, enhance collaboration, and provide valuable insights into campaign performance.

Staying updated with digital PR trends requires a commitment to continuous learning. I regularly read industry blogs, participate in webinars, and engage with professional networks on social media. This allows me to adapt strategies based on emerging trends and apply new insights to campaigns.

I have hands-on experience with SEO best practices, such as conducting keyword research, optimizing content for search engines, and understanding technical aspects like site speed and mobile responsiveness. I leverage this knowledge to ensure that PR strategies complement SEO objectives.

In a challenging PR situation where a client faced negative publicity, I approached it by developing a transparent communication plan. We acknowledged the issue, highlighted positive achievements, and engaged with media to share our response. This proactive strategy helped mitigate damage and rebuild public trust.

Creative ideas are essential for a Digital PR and Outreach Manager as they differentiate campaigns in a competitive landscape. Innovative approaches capture media attention, engage audiences, and foster genuine interest in our clients' projects. Creativity also leads to unique partnership opportunities and content that resonates.

I am motivated to work in Digital PR and Outreach because I am passionate about storytelling and helping brands communicate their value effectively. The challenge of staying ahead in a digital landscape excites me, and I thrive on the dynamic nature of the industry, continuously learning and adapting to new trends.