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Social Media Content Creator

Blue Nile is the leading online retailer of certified diamonds, engagement rings and fine jewelry. Our standards are amongst the highest of all jewelers, as we provide a superior customer experience, extraordinary value and industry-leading product quality and style. We obsess about our customers and we are passionate about providing each and every one with an unforgettable and memorable experience.

As Social Media Content Creator, you'll be responsible for producing viral, high-quality content across social media platforms, posting that content to maximize engagement, and actively managing our social media accounts to ensure a consistent brand voice. Reporting to the Director of Social Media and Influencer Marketing, you'll create short-form videos, engaging Instagram Stories, and other visual assets that resonate with our audience and drive traffic and interaction. ***Please note: Your application must be submitted with both your resume and your creative portfolio, showcasing your previous work within content creation and social media.

Key Responsibilities:

  • Content Creation & Strategy: Develop and execute creative ideas for Instagram Stories, short-form video content, and other social media content that aligns with our brand voice and marketing objectives.
  • Scripting & Video Production: Write compelling scripts for videos and produce high-quality video content, including filming, editing, and final production.
  • Video Editing: Edit videos using tools like Canva and CapCut, ensuring they are optimized for different social platforms and are engaging, attention-grabbing, and easy to consume.
  • Content Optimization: Monitor trends and viral content to ensure your videos stay ahead of the curve, creating relevant content that resonates with the target audience.
  • Engagement & Community Building: Help grow our social media presence by interacting with followers, responding to comments, and fostering community engagement.
  • On-Camera Presence: Be comfortable in front of the camera, showcasing your ability to create authentic, engaging content. A polished and professional appearance is key—ensure your hands and manicure are well-groomed for video appearances.

Who You Are:

  • Proven Experience: 2+ years of experience as a content creator, with a focus on social media platforms like Instagram, TikTok, and YouTube.
  • Technical Skills: Proficiency in video editing software, particularly CapCut and Canva. Experience with other tools (i.e., Adobe Premiere Pro, Final Cut Pro) is a plus.
  • Creative Storytelling: Strong scripting and storytelling skills with the ability to craft short-form content that’s both entertaining and impactful.
  • Viral Content Expertise: A deep understanding of viral trends, what makes content shareable, and how to create videos that capture attention and generate buzz.
  • Social Media Savvy: A strong understanding of Instagram’s features (Stories, Reels) and how to optimize content for maximum reach and engagement.
  • Organized: You’re comfortable managing multiple projects at a time while remaining detail-oriented.
  • Resourceful: You’re a problem solver with the ability to adapt to changing priorities.
  • Analytical: You’re data-driven and combine that with creative instinct to make decisions and show ROI.
  • Social First: A passion for social media trends and staying up-to-date with the latest trends and viral content.
  • Team Player: You have a positive attitude, excellent work ethic, and strong interpersonal skills.
  • On-Camera Comfort: You are confident and comfortable being on camera and are aware of how to present yourself professionally, with an emphasis on a polished appearance.
  • Experience: 1-2 years of social media and/or influencer-related experience.
  • Bonus: Experience working with jewelry or a gemologist degree is a plus.
  • ***Please note: Applications should contain your resume as well as a portfolio, including links to your previous social media or video content***
  • Minimum 2 years of professional experience as a content creator, with a focus and proficiency within social media platforms, specifically Instagram, TikTok, Facebook and YouTube.
  • Bachelor’s degree required; Studies in Marketing, Communications or related area preferred.
  • Proficiency in video editing software, particularly CapCut and Canva. Experience with other tools (i.e., Adobe Premiere Pro, Final Cut Pro) is a plus.

At Blue Nile, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:

  • Paid time off
  • Medical, Dental, Vision and Prescription Insurance
  • 401(k) Retirement Plan with company match
  • Flexible spending account
  • Health savings account
  • Tuition Reimbursement
  • Employee discount
  • Parental leave
  • Life insurance

Annual base pay: $63,000 - $70,000. Final pay rate shall be determined and is based on experience and qualifications.

At this time, R2Net - Blue Nile will not sponsor a new applicant for employment authorization for this position.

Additional Information: R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. #LI-WK1

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CEO of Blue Nile
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Average salary estimate

$66500 / YEARLY (est.)
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$63000K
$70000K

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What You Should Know About Social Media Content Creator, Blue Nile

Are you a creative mastermind with a passion for storytelling? At Blue Nile, the leading online retailer of certified diamonds, engagement rings, and fine jewelry, we're looking for a talented Social Media Content Creator to join our vibrant team. In this exciting role, you’ll dive into the world of social media, producing high-quality, engaging content that captures attention across platforms like Instagram, TikTok, and YouTube. Your primary responsibility will be crafting creative short-form videos and Instagram Stories that resonate with our audience and reflect our brand's consistent voice. Collaborating closely with our Director of Social Media and Influencer Marketing, you'll showcase your skills in story development, video editing using tools like CapCut and Canva, and optimization based on viral trends. Not only will you help foster engagement within our online community by interacting with followers and responding to comments, but you’ll also be a vital part of our content strategy. Comfort in front of the camera is key—bringing authentic energy to your videos will make our customers want to engage with us even more. With your 2+ years of experience and solid understanding of social media dynamics, you're ready to embody the positive, creative spirit we're known for. Showcase your talent and passion for content creation, and help us make every customer experience unforgettable. Don’t forget to include your creative portfolio with your application to show us your previous work!

Frequently Asked Questions (FAQs) for Social Media Content Creator Role at Blue Nile
What are the primary responsibilities of a Social Media Content Creator at Blue Nile?

As a Social Media Content Creator at Blue Nile, your main responsibilities include developing engaging short-form content for platforms like Instagram and TikTok, scripting and producing high-quality videos, and managing our social media presence. You will also optimize content based on trending topics to maximize audience engagement and foster community interaction.

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What qualifications do I need to apply for the Social Media Content Creator position at Blue Nile?

To apply for the Social Media Content Creator position at Blue Nile, you should have a minimum of 2 years of experience in content creation focused on social media, particularly Instagram, TikTok, and YouTube. Additionally, a Bachelor’s degree in Marketing, Communications, or a related field is required, along with proficiency in video editing tools like CapCut and Canva.

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How important is prior experience in social media for the Social Media Content Creator role at Blue Nile?

Prior experience in social media is essential for the Social Media Content Creator role at Blue Nile. We seek candidates with at least 2 years of proven experience creating compelling content that resonates with audiences. A sophisticated understanding of social media dynamics, including trends and engagement strategies, will enhance your candidacy significantly.

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What skills are essential for a successful Social Media Content Creator at Blue Nile?

Essential skills for a successful Social Media Content Creator at Blue Nile include creativity in storytelling, proficiency in video editing software, strong engagement abilities on social platforms, and an understanding of viral content trends. Additionally, being organized, analytical, and a team player will set you apart in this role.

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What should I include in my application for the Social Media Content Creator position at Blue Nile?

When applying for the Social Media Content Creator position at Blue Nile, you must submit your resume and a creative portfolio that showcases your previous work in content creation and social media. Including links to your previously created videos or social media campaigns will help demonstrate your skills and experience.

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Common Interview Questions for Social Media Content Creator
Can you describe your content creation process for social media?

When answering this question, focus on your brainstorming techniques, how you align content with brand objectives, and your editing process. Highlight collaboration with team members and analytics to drive your creative decisions.

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What strategies do you use to stay updated with social media trends?

To effectively respond, discuss how you follow industry news, utilize analytics tools, and engage with influencers. Mention your proactive approach to content relevance and how it impacts engagement in your social media strategies.

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How do you measure the success of your social media campaigns?

Sharing specific metrics like engagement rates, views, and shares is crucial. Explain how you analyze data post-campaign to gain insights and adjust future strategies based on what resonates with the audience.

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What role does audience interaction play in your social media strategy?

Emphasize the importance of audience feedback in shaping your content. Discuss how responding to comments and utilizing user-generated content can foster community and engagement, both essential for brand loyalty.

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How do you approach scripting for video content?

Discuss your approach to crafting authentic scripts that connect with the audience while reflecting the brand voice. Mention techniques you use to keep scripts concise and engaging, suitable for short-form content.

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What tools do you prefer for video editing and why?

When answering, highlight specific tools like CapCut and Canva and detail what you appreciate about their functionalities. Mention how they aid in achieving professional results and align with current best practices in video editing.

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How do you ensure that your content stands out?

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Talk about the importance of unique storytelling, high-quality visuals, and staying ahead of trends. Explain how you use creativity and data analytics to craft content that captures your audience's attention.

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Can you share an example of a successful social media campaign you've worked on?

Choose a campaign you played a key role in, explaining the objectives, execution, and outcomes. Detailing the creative process and metrics for success will illustrate your hands-on experience effectively.

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How would you adapt your content strategy for different social media platforms?

Explain how you tailor your content based on platform nuances, audience preferences, and the specific features of each platform. Mention your flexibility and understanding of each platform's best practices for engagement.

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What do you believe makes content go viral?

Discuss the elements of shareability, including emotional connection, timing, relevance, and unique creativity. Provide examples of viral content trends and how you would leverage them in your strategies.

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We bring a modern approach to life’s most important traditions because our customers deserve better. They deserve an exceptional experience. One that leaves them feeling happy and confident that they’ve found the perfect piece for their love. W...

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Full-time, remote
DATE POSTED
April 15, 2025

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