Director of Growth Marketing

The Director of Growth Marketing at Board Intelligence will primarily be responsible for owning the product positioning and messaging for various markets. They will closely collaborate with the Product Team to craft impactful product stories, enable sales through comprehensive training sessions, and manage marketing strategies for product launches and feature releases. Additionally, they will optimize digital presence and implement marketing tactics to drive customer engagement and retention.

Candidates for the Director of Growth Marketing position at Board Intelligence should have substantial experience in B2B SaaS product marketing, with a proven track record of execution and success. Expertise in digital marketing techniques, operational management, and project coordination is essential. Familiarity with tools like Figma and HubSpot is a plus, and a desire to deeply understand the board governance market can further bolster a candidate's application.

The Director of Growth Marketing plays a crucial role in Board Intelligence's growth by developing targeted marketing strategies that enhance product visibility and adoption. They ensure that the Commercial teams are well-equipped with the training and resources needed to succeed, directly influencing sales and customer engagement. Their ability to manage multiple projects and prioritize excellence will help the company scale effectively through innovative marketing practices.

Board Intelligence boasts a distinct work culture characterized by friendliness, diversity, and high performance. With a team of over 150 people from various nationalities, employees can engage in numerous social events and learning opportunities. The company also prioritizes a supportive environment, recognizing the importance of work-life balance while encouraging fun through regular company socials, which sets it apart as a desirable workplace.

Board Intelligence offers a competitive benefits package for the Director of Growth Marketing role, which includes a competitive salary, pension scheme, personal performance bonuses, and health and dental coverage. Employees enjoy 26 days of holiday per year, access to training and development programs, and a range of discounts on gym memberships and cycling schemes, along with supportive policies that contribute to a fulfilling work-life experience.

When discussing your successful campaign, focus on the objectives, strategies deployed, metrics for success, and what you learned from the process. Be specific about the role you played, the challenges faced, and how your efforts positively impacted the overall company growth.

To prioritize projects effectively, I focus on aligning them with business goals, assessing potential impact, resource allocation, and timelines. Providing examples of frameworks or tools you use for project management can showcase your organizational skills and strategic thinking.

When addressing a challenge, select one that reflects leadership, conflict resolution, or strategic adjustment. Highlight your approach to communication, team dynamics, and how the resolution led to improved outcomes. This demonstrates your problem-solving abilities.

Customer advocacy involves creating brand champions who share their positive experiences. To run a successful referral program, I'd focus on identifying key customer segments, creating engaging incentives, and tracking results to continuously improve and scale the program.

Data is crucial in my decision-making process as it informs me about customer behavior, market trends, and campaign effectiveness. I leverage analytics tools to derive insights, which guide my strategies, ensuring they are data-driven and results-oriented.

In approaching market research, I would employ a combination of qualitative and quantitative methods, such as surveys, focus groups, and competitor analysis. This holistic view allows me to gain deeper insights and tailor our messaging and product offerings to meet customer needs.

To enhance product adoption and retention, I'd focus on personalized user experiences, targeted marketing communications, and ongoing customer education. Implementing an effective onboarding process and gathering user feedback for continuous improvement will drive success.

Staying updated involves regular reading of industry blogs, participating in webinars, engaging in professional networks, and attending relevant conferences. I find that active participation in discussions and forums can also foster insights and knowledge exchange in the marketing field.

My approach emphasizes open communication, collaboration, and inclusiveness. I ensure all stakeholders are aligned on goals and expectations, actively seek their input during the planning stages, and maintain transparency throughout projects to foster a team-oriented atmosphere.

Measuring the success of a product marketing campaign involves setting clear objectives and KPIs prior to launch. Analyzing metrics such as engagement rates, conversion rates, sales growth, and customer feedback post-campaign enables me to evaluate effectiveness and adjust future strategies as necessary.