Integrated Campaign Manager
At Brightspot®, we believe technology should enable content-focused teams to work smarter, faster, and more seamlessly to move businesses forward. Our world-class delivery team has decades of collective experience supporting digital transformation efforts for some of the world’s most well-known companies – from eCommerce brands and media organizations to corporate businesses. Brightspot prides itself on being a leading content management system built to grow and adapt to any business.
We’re looking for a creative and strategic Campaign Manager to evolve our demand generation efforts. The ideal candidate has a solid background in B2B marketing and a proven ability to drive revenue growth through multi-channel campaigns. You will lead the development and execution of high-impact ABM campaigns that accelerate new business acquisition and strengthen our brand presence.
If you’re a creative, results-driven marketer who excels at bringing effective end-to-end campaigns to life, we’d love to hear from you!
- Develop integrated marketing campaigns designed to drive engagement and pipeline growth within key accounts.
- Manage the full campaign lifecycle—from strategic planning and execution to performance tracking and optimization.
- Craft compelling campaign assets, including copy, landing pages, and personalization tactics, and collaborate with the Content team to recommend assets that align with audience needs.
- Monitor and report on funnel metrics to understand lead progression and identify opportunities to inform campaign strategy and optimization.
- Collaborate with cross-functional teams, including Sales, Partner Marketing, Revenue Operations, and our external performance agency, to ensure seamless campaign execution and alignment with business goals.
- Continuously optimize campaigns using A/B testing, segmentation, and industry best practices to enhance performance and efficiency.
- 3-5 years of experience in B2B marketing, a focus on growth or performance marketing a plus (experience marketing to Media & Entertainment is a huge plus).
- Proven track record of driving revenue growth through strategic, data-driven campaign strategies.
- Exceptional written and verbal communication skills.
- Ability to think both strategically and execute at an operational level, acting as owner of your domain.
- Knowledge of common MarTech tools, primarily Google Analytics, Salesforce, and Hubspot.
- The starting salary range for this role is $115,000-$125,000 with a 10% annual bonus potential.
- Benefits include health, dental, and vision insurance, 3 weeks paid vacation, paid sick leave, paid company holidays, Safe Harbor 401(k) with employer matching, continuing education stipend, fitness incentive, and a 3-week paid sabbatical after your 5th anniversary.
At Brightspot®, we value diversity and strive to create an inclusive environment where all employees can thrive. We are an equal-opportunity employer and welcome applicants from all backgrounds and experiences.
Visit www.brightspot.com and follow us on Twitter @TeamBrightspot to learn more about our story and solutions!
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Join Brightspot® as an Integrated Campaign Manager and be part of a team that's redefining how content-driven teams tackle challenges. Located in either Reston, VA, or Austin, TX, you'll have the opportunity to drive demand generation efforts that resonate across various industries. Your B2B marketing expertise will shine as you lead initiatives that not only generate engagement but significantly contribute to our revenue growth. In this role, you'll be at the forefront of creating high-impact Account-Based Marketing (ABM) campaigns that not just attract new business but also enhance our brand presence. If you're a strategic thinker with a flair for creativity, this is the perfect role for you. You'll be responsible for managing extensive campaigns from inception to execution while collaborating with cross-functional teams to ensure alignment with our business goals. Your keen analytical skills will come into play as you monitor campaign performance metrics and recommend optimizations. This is more than just a job; it's an opportunity to innovate, strategize, and lead amazing marketing initiatives that drive success. If that resonates with you, we’re eager to discuss your potential contribution to the Brightspot team!
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Our mission is to be the place where modern content teams thrive. We strive to be a bright spot in the lives of our customers, colleagues, and communities with a differentiated platform and incredible service. By delivering the most powerful conte...
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