Senior Performance Marketing Manager

As a Senior Performance Marketing Manager at Brightwheel, your key responsibilities include owning the strategy, execution, and analysis of paid acquisition channels to drive customer acquisition and brand awareness. You will manage various paid channels, collaborate with vendors, and analyze data to enhance campaign performance. Your role will also involve developing the Conversion Rate Optimization (CRO) roadmap while ensuring alignment with internal marketing strategies for better lead quality and customer engagement.

To apply for the Senior Performance Marketing Manager role at Brightwheel, you should have at least 4 years of experience in digital marketing, with a strong focus on SEM, programmatic, and paid social within a B2B SaaS environment. A detailed understanding of performance marketing strategies, excellent analytical skills, and the ability to deliver concise reporting to stakeholders are required. A growth mindset and proven track record in fast-paced environments will also set you apart as a candidate.

Brightwheel fosters a positive and collaborative remote work culture. As a Senior Performance Marketing Manager, you will be part of a passionate team that values diversity and inclusion. The company encourages a growth mindset and innovative thinking, allowing you to bring your best self to work. Your contributions will play a critical role in the company's mission to support early education and you will be encouraged to thrive in an environment that celebrates the impact you make.

In the Senior Performance Marketing Manager position at Brightwheel, you will develop top-of-funnel marketing programs aimed at driving awareness and generating high-quality leads for the sales team. This includes strategizing for paid channels like Paid Search and Paid Social, as well as optimizing earned channels. Your expertise will be crucial in crafting campaigns that resonate with educators and families, ultimately supporting the mission of enhancing early education.

Brightwheel is committed to the continuous growth and development of its employees, including the Senior Performance Marketing Manager. The role includes a Learning & Development stipend to encourage skill enhancement and professional training. Additionally, working alongside talented team members allows for knowledge sharing and mentorship opportunities, all aimed at empowering you to achieve your career goals while contributing significantly to Brightwheel’s mission.

To improve customer acquisition at Brightwheel, I would focus on data-driven tactics. By analyzing existing performance metrics and identifying target demographics, I would optimize paid media campaigns on platforms like Google Ads and Facebook Ads. Implementing A/B testing on messaging and visuals would allow us to refine our approach continually, ensuring we attract high-quality leads.

My experience with paid search in B2B marketing involves creating targeted campaigns that attract decision-makers. Understanding user intent is crucial, so I rely on thorough keyword research and competitive analysis to shape our strategies. Crafting compelling ad copy that speaks directly to challenges faced by businesses in early education will drive conversions effectively.

I measure success in performance marketing campaigns through key performance indicators (KPIs) such as click-through rates, conversion rates, lead quality, and return on investment (ROI). Using tools like Google Analytics and marketing automation software, I analyze data to assess performance and adjust strategies accordingly for continuous improvement.

Data analysis plays a pivotal role in my decision-making process. I believe that insights drawn from data allow us to make informed adjustments to campaigns. Regularly analyzing metrics like customer acquisition cost (CAC) and lifetime value (LTV) ensures we stay aligned with our goals, enabling us to pivot strategies when necessary for optimal results.

One successful campaign I managed involved a focused paid search initiative aimed at increasing trial sign-ups for a B2B SaaS product. By targeting specific keywords and deploying tailored ad copy, we achieved a 30% increase in trial conversions within three months. Continuous A/B testing helped us refine our messaging, proving the value of data-driven decision-making.

To align marketing messaging with brand goals, I would collaborate closely with the internal marketing team and key stakeholders. By conducting workshops to outline our core values and unique selling propositions, we can ensure consistency in messaging across all channels. Regularly reviewing campaign performance allows us to tweak messaging to resonate with our audience effectively.

In my previous roles, I have developed and managed performance marketing budgets by analyzing past campaign expenditures, forecasting future needs, and ensuring alignment with overall business objectives. Regularly tracking allocated spend against performance metrics allows me to make informed budget adjustments to maximize ROI.

I approach collaboration with cross-functional teams by fostering open communication and ensuring that all team members understand their roles within the project. Regular meetings and updates keep everyone informed and aligned, allowing us to share insights and learnings that benefit the overall campaign strategy.

In a performance marketing role, I am motivated by the challenge of setting ambitious goals and delivering measurable results. I find it rewarding to witness the direct impact of our strategies on customer acquisition and brand growth. Additionally, the fast-paced nature of this field excites me, as it provides constant opportunities for learning and innovation.

When faced with failure or underperforming campaigns, I adopt a constructive approach. I analyze the data to identify root causes without placing blame. Learning from these insights allows us to pivot strategies. I encourage a culture where every setback is viewed as an opportunity for growth, enabling us to refine our approach for future success.