Sales Enablement Manager

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.

What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service. 

In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

WHY JOIN US?

We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!

As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).

Our team of over 650 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in! 

THE ROLE

We're seeking a dynamic and data-driven Sales Enablement Manager to help us establish best practice, optimise our sales approach and empower our commercial teams with the tools, knowledge, and content they need to succeed. The Sell My Car Commercial team partners with Car Dealers across the UK to utilise our daily online auctions to source quality used car stock. The Commercial team consists of both Business Development & Account Management functions, with focus across acquiring new & growing engagement and revenue spend across our dealer network, varying from small independent businesses, right through to large scale enterprises.

This role is critical in driving best in class commercial execution. From supporting new joiners through onboarding, developing industry leading commercial collateral & driving forward our commercial coaching frameworks to support skill development & adherence to our high standards when engaging with our car dealer partners. You will play a pivotal role in bridging the gap between sales, marketing, and product teams, ensuring alignment and evolving our enablement toolkit to maximise commercial performance & productivity.

Carwow is a high-growth company, and you'll play a pivotal role in shaping our sales strategy and culture. You'll work closely with cross-functional teams to ensure our value proposition resonates with both potential and existing partners.

Your success will be instrumental in accelerating our market dominance and driving the adoption of our innovative products and services.

WHAT YOU'LL DO

• Create engaging sales materials, including presentations, pitch decks, and enablement resources, using data-driven insights to resonate with our target audience
• Develop and deliver comprehensive sales training programmes, focusing on product knowledge, sales methodologies, and best practices
• Design structured onboarding programmes for new team members, ensuring they progress effectively and achieve key milestones during their probation period

Sales processes & tool optimisation

• Collaborate with RevOps, marketing, and sales teams to streamline sales processes, improve efficiency, and enhance productivity
• Partner with cross-functional teams to manage and optimise sales tools (e.g., Groove, Salesforce), ensuring they meet the evolving needs of the sales team and drive results

Strategy & insights

• Analyse data to identify trends, uncover opportunities, and provide actionable insights to inform and enhance our commercial strategy
• Develop and implement a sales enablement strategy aligned with the company’s overall objectives, ensuring consistency and effectiveness across the sales function

Coaching and collaboration

• Lead the development of our commercial coaching framework, ensuring all team members deliver consistent and high-quality messaging of “Why Carwow” to the market
• Build strong relationships with key stakeholders across commercial, marketing, product, and revenue operations teams to foster alignment and collaboration

WHAT YOU'LL NEED

• Demonstrable experience in Sales Enablement or a similar role
• Strong analytical skills with the ability to translate complex data into actionable insights that drive commercial success
• Exceptional communication and presentation skills, with the ability to engage stakeholders at all levels
• Proficiency in content creation and management tools, with a keen eye for detail
• Experience using CRM and sales engagement platforms (e.g., Salesforce, Groove) to support and optimise sales processes
• Strong interpersonal and collaboration skills, with the ability to build relationships across teams.
• A proven track record of independently managing and delivering enablement projects from concept to execution.
• Experience in designing and delivering onboarding, training, and upskilling programmes for sales teams, including systems and processes.
• Desirable: Previous experience in Business Development or Account Management roles, providing hands-on insight into sales workflows and challenges
• Desirable: Experience working in technology-driven industries such as SaaS, marketplaces, or e-commerce. Automotive industry experience is not required

INTERVIEW PROCESS 

• Step 1: A screening call with a member of the Talent Team
• Step 2: A video interview with the Hiring Manager
• Step 3: A video interview with a member of the Commercial Leadership Team
• Step 4: A task interview with the Hiring Manager & Commercial Director

WHAT’S IN IT FOR YOU

• Hybrid working 
• Competitive salary to fund that dream holiday to Bali
• Matched pension contributions for a peaceful retirement
• Share options - when we thrive, so do you!
• Vitality Private Healthcare, for peace of mind, plus eyecare vouchers
• Life Assurance for (even more) peace of mind
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Enhanced holiday package, plus Bank Holidays 
• 28 days annual leave
• 1 day for your wedding
• 1 day off when you move house - because moving is hard enough without work!
• For your third year anniversary, get 30 days of annual leave per year
• For your tenth year anniversary, get 35 days of annual leave per year 
• Option to buy 3 extra days of holiday per year  
• Work from abroad for a month
• Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
• Bubble childcare support and discounted nanny fees for little ones
• The latest tech (Macbook or Surface) to power your gif-sending talents
• Up to £500/€550 home office allowance for that massage chair you’ve been talking about
• Generous learning and development budget to help you master your craft
• Regular social events: tech lunches, coffee with the exec sessions, lunch & learns, book clubs, social events/anything else you pester us for
• Refer a friend, get paid. Repeat for infinite money

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.