Director, Influencer

As a Director, Influencer at Golin, your responsibilities will include collaborating closely with team leaders, developing and optimizing influencer strategies aligned with client goals, and fostering strong relationships with clients. You will also lead the execution of brand-level influencer marketing strategies, ensuring that all work is seamless, integrated, and high-impact.

To apply for the Director, Influencer position at Golin, you should have a Bachelor’s degree in marketing, communications, or a related field, combined with 8-10 years of experience in digital, social media, and influencer marketing campaigns. Strong leadership, communication skills, and an ability to manage multiple projects effectively are essential for success in this role.

At Golin, we measure the success of influencer campaigns through various metrics that determine ROI, audience engagement, and the overall effectiveness of our strategies. By utilizing data-driven insights, we optimize campaigns in real time to ensure they align with client objectives and drive meaningful results.

Golin boasts a vibrant work culture that values creativity, collaboration, and growth. As the Director, Influencer, you’ll join a passionate team dedicated to innovation and excellence, working together to support each other and drive agency success. We truly encourage a 'Go All In' mindset in everything we do.

As a Director, Influencer at Golin, you will have abundant opportunities for professional growth. You’ll engage in leadership capacities, contribute to business growth strategies, and play a crucial role in mentoring your team. Ongoing learning and development are part of our commitment to your career journey.

When discussing your experience with influencer marketing strategies, be specific about the types of campaigns you've executed, how you chose your influencers, and what results you achieved. Highlight your ability to adapt strategies based on data insights and your understanding of various social media platforms.

Express your organizational skills and time management techniques. Discuss how you prioritize tasks and communicate effectively with your team to ensure that all projects meet deadlines while maintaining high quality. Share instances where you successfully managed tight timelines.

Mention key performance indicators (KPIs) like engagement rates, conversion rates, reach, and return on investment (ROI). Discuss how you utilize these metrics to analyze campaign success and adjust strategies as needed to improve future performance.

Share a specific example that outlines your role in the collaboration, the goals of the campaign, and the results achieved. Focus on how you overcame challenges and ensured alignment between the influencer’s brand and the client’s objectives.

Elaborate on the various sources you use to keep up-to-date with the latest trends, such as industry publications, social media platforms, webinars, and networking events. Mention your proactive approach to continually learning and adapting your strategies based on new insights.

Talk about the importance of authentic communication and how you foster relationships based on trust and transparency. Share strategies such as regular check-ins, providing feedback, and ensuring mutual respect to maintain long-lasting partnerships.

Explain your approach to aligning influencer marketing efforts with overall brand goals. Highlight the collaborative efforts with various teams like creative and strategy to ensure seamless integration across platforms and enhance the effectiveness of the overall campaign.

Discuss specific challenges such as misalignment with brand voice or unexpected influencer actions, explaining the steps you took to address these issues. Emphasize your problem-solving skills and adaptability in navigating the unpredictable landscape of influencer partnerships.

Articulate how you leverage data analysis to inform your influencer strategies. Discuss specific tools or techniques you use to analyze campaign performance, optimize outreach, and provide actionable recommendations for improving client results.

Share your insights on the anticipated evolution of influencer marketing. Talk about trends like the rise of micro-influencers, increased focus on authenticity, and how technology might shape the industry in the coming years. This can demonstrate your forward-thinking mindset.