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GTM Engineer (Sales Assist)

About Clay

Clay is a creative tool for growth. Our mission is to help businesses grow  — without huge investments in tooling or manual labor. We’re already helping over 100,000 people grow their business with Clay. From local pizza shops to enterprises like Anthropic and Notion, our tool lets you instantly translate any idea that you have for growing your company into reality. We’re looking for sharp, low-ego people to help us turn every business's creative ideas into a reality.  Read this article to see why Clay is an amazing place to work and explore our wall of love to learn more about the product.

Why is Clay the best place to work in New York?

  • Customers love the product (100K+ users and growing)

  • We’re growing a lot (6x YoY last year, and 10x YoY the two years before that)

  • Incredible culture (our customers keep applying to work here)

  • In-person work (beautiful office space in Flatiron)

  • Well-resourced (raised a Series B expansion in January 2025 from investors like Sequoia and Meritech)

GTM Engineer @ Clay

We're hiring a Go-To-Market Engineer for our Sales-Assist team (GTME-SA). This role combines technical expertise with a passion for helping SMB/Mid-Market become Clay customers. The Sales Assist team at Clay is high velocity (you'll be selling Clay to hundreds of customers every quarter). It's the perfect role for someone who loves getting into the nitty gritty of how a business grows revenue and how Clay can help teams unlock growth.

Our current SA GTM Engineers have diverse backgrounds - we've got ex-product managers, professional love coaches, BDRs, and founders. All that is to say, they differ in experience, but they resemble our customers and they all love GTM hacking.

What You'll Do

  • Drive the Sales-Assist motion by helping customers discover and adopt new Clay use cases

  • Developing consultative selling skills while staying at the forefront of emerging sales technologies

  • Provide technical guidance and support during the sales process for smaller/mid-market accounts

  • Collaborate with product teams, translating customer feedback into feature improvements

What You'll Bring

  • 2+ years of GTM experience (Sales, RevOps, Growth, Marketing, etc.) or a technical role (Product, Solutions/Sales engineering)

  • Clay skills (aka you're already really good at Clay)

  • Very good at prioritizing & staying organized

  • Clear and enthusiastic communication when translating concepts to non-technical users

  • Curiosity & enthusiasm (learning something new every day excites you)

  • Nice to have: Computer Science/Engineering background or equivalent degree

Life @ Clay 

Based out of a central office on 19th Street in Manhattan's Flatiron District. We love the energy of in-person collaboration while also offering the flexibility to work from home when needed.

  • Competitive salary and role trajectory: Roles, responsibilities, and comp grow as we do.

  • Health insurance: Fully funded, high quality health, dental & vision coverage options. Options include a health plan that covers up to 70–80% of out-of-network therapy costs after a deductible is met.

  • Visa sponsorship: We get it - it's an arduous process, but we're not scared of it.

  • Paid time off: We expect team members to take at least 3 weeks fully-disconnected per year, with a flexible vacation policy beyond that.

  • Free food: Free meals in office every day and unlimited snacks.

  • Parental leave & fertility support: IVF fertility benefits, egg freezing, and 4 months of paid parental leave.

Learn more about Clay and what it’s like to work with us right here!

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What You Should Know About GTM Engineer (Sales Assist), Clay Labs

At Clay, located in vibrant London, we're looking for a dedicated Go-To-Market Engineer to join our dynamic Sales Assist team. This is more than just a job; it's an opportunity to fuse technical know-how with a passion for helping small to mid-sized businesses thrive using our innovative tools. As a GTM Engineer, you'll play a crucial role in driving our Sales-Assist motion by helping customers discover the diverse use cases of Clay that can unlock their growth potential. You'll engage with numerous customers each quarter, showcasing how our product can enhance their business strategies. Our team is a mix of unique backgrounds - from former product managers to those with experience in sales, all sharing a common thread of excitement for growth and market hacking. You'll also have the chance to provide valuable technical guidance during the sales process for SMBs and mid-market accounts while collaborating closely with our product teams to ensure customer feedback is translated into meaningful feature enhancements. If you're organized, enthusiastic, and curious about learning, this position could be your next big step. Join us at Clay, where we cultivate creativity without the burden of extensive tooling or manual labor, and help us continue to grow our community of over 100,000 satisfied users. Together, we'll turn creative ideas into reality in a supportive and exciting work environment!

Frequently Asked Questions (FAQs) for GTM Engineer (Sales Assist) Role at Clay Labs
What are the primary responsibilities of a GTM Engineer at Clay?

As a Go-To-Market Engineer at Clay, your primary responsibilities will include driving the Sales-Assist process, assisting customers in discovering and adopting new use cases of Clay, and providing technical guidance during the sales process for smaller and mid-market accounts. You'll collaborate closely with product teams to translate customer feedback into meaningful improvements, all while honing your consultative selling skills.

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What qualifications do I need to apply for the GTM Engineer position at Clay?

To qualify for the Go-To-Market Engineer role at Clay, you should have at least 2 years of experience in GTM-related roles such as Sales, RevOps, or Growth. Alternatively, experience in a technical role like Product or Sales Engineering is also appreciated. Familiarity or proficiency in using Clay itself is essential, and organization and clear communication skills will be critical in this role.

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How does the GTM Engineer role contribute to Clay's growth?

The GTM Engineer role is pivotal in contributing to Clay's growth by providing tailored support to SMBs and mid-market accounts. By helping customers discover new ways to implement Clay, you directly drive adoption and customer satisfaction, which translates into greater sales and ongoing business success. Your input on customer feedback also informs product enhancements that meet user needs.

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What does the sales environment look like for a GTM Engineer at Clay?

The sales environment for a Go-To-Market Engineer at Clay is high velocity and dynamic, as you'll be engaging with a large volume of customers each quarter. You'll work in a team that values creativity and problem-solving, allowing you to explore various strategies for assisting customers. Collaboration with other teams is also emphasized, ensuring a comprehensive approach to customer needs.

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What kind of career growth opportunities exist for a GTM Engineer at Clay?

At Clay, career growth opportunities for a Go-To-Market Engineer are robust. As the company continues to grow rapidly, so do the roles and responsibilities within the team. Employees are encouraged to take on new challenges, contributing towards their professional development while being supported by a competitive salary and benefits structure that reflects their growth and contributions to the company's success.

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Common Interview Questions for GTM Engineer (Sales Assist)
Can you explain a successful project you led in a GTM capacity?

When answering this question, focus on your role, the challenges you faced, and the specific strategies you implemented. Discuss how you measured success and the results achieved, tying your experience back to Clay's mission of helping businesses grow.

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How would you handle a hesitant customer who is unsure about adopting Clay?

Addressing a hesitant customer involves listening to their concerns and empathizing with their situation. Outline how you would provide tailored solutions and real-world examples of how other similar businesses benefited from adopting Clay, emphasizing the product's ease of use and potential for growth.

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What strategies would you use to identify new use cases for Clay?

Demonstrate your analytical thinking by mentioning the importance of customer feedback, market research, and collaboration with the product team to identify gaps and potential use cases. Sharing past experiences or strategies that led to successful product enhancements can strengthen your answer.

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How do you prioritize your tasks when dealing with multiple customers?

In a fast-paced role like the GTM Engineer position, effective prioritization is key. Discuss your approach to time management, highlighting techniques like task lists or customer segmentation that help you address urgent customer needs while still contributing to long-term goals.

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Describe a time when you had to learn quickly about a new technology. How did you approach it?

Illustrate your adaptability and curiosity by sharing a specific instance where you learned a new technology. Highlight the resources you utilized, the strategies you implemented to absorb the information efficiently, and how this relates to your potential contributions at Clay.

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What excites you about working as a GTM Engineer at Clay?

Express your enthusiasm for Clay's mission to help businesses grow creatively. Discuss how you admire the company's innovative approach and community-driven culture, and how you look forward to employing your skills in a supportive environment that fosters collaboration and creativity.

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How do you keep up with emerging sales technologies and trends?

Mention your commitment to continuous learning, whether through industry blogs, webinars, or networking with other professionals. Illustrate your ability to apply recent technological advancements to enhance the sales process or customer engagement.

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What role does customer feedback play in your work as a GTM Engineer?

Customer feedback is invaluable as a GTM Engineer. Explain how you actively solicit and analyze feedback to inform your strategies, enhance customer experiences, and relay insights to product teams to improve the Clay experience.

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Can you give an example of how you translated complex ideas for a non-technical audience?

Provide a specific example of a time when you successfully conveyed intricate concepts to a non-technical audience. Discuss your techniques in simplification and ensuring clarity, which are essential skills for a GTM Engineer at Clay.

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What do you think is the most important quality for a GTM Engineer at Clay?

Indicate your belief that curiosity is paramount in this role. A GTM Engineer at Clay should constantly seek to understand customers' challenges, market dynamics, and product capabilities, thereby driving successful outcomes for clients and the company alike.

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DATE POSTED
April 17, 2025

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