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Marketing Coordinator

Marketing Coordinator

Temporary (Canada Summer Jobs)

Toronto, ON ( Home-Based)

Compensation: $17.20

Reports to: Manager II, Digital & Social Enterprise Marketing

Join us in our mission to change what it is to be blind in Canada.

Founded in 1918, CNIB is one of Canada’s oldest charities. We believe our new strategic plan, The Way Forward, will once again revolutionize the way we serve and support our community from coast to coast. Working with us means that you'll be part of an ambitious, diverse team that's committed to changing what it is to be blind today.

We're looking for a mission-driven Marketing Coordinator who is passionate about creating more accessible, inclusive, and equitable communities across Canada where people with low vision have unlimited opportunities and can experience life free from barriers and discrimination.

Your Impact at CNIB

Assist in the planning, execution, and monitoring of integrated marketing campaigns across social media, digital platforms, and traditional channels.

  • Work with the Social Media Specialist to create, schedule, and manage content for CNIB’s social media channels.
  • Coordinate the development of visuals and creatives with the social team, ensuring adherence to CNIB’s brand guidelines.
  • Support the promotion and marketing of CNIB events and programs, including fundraisers, workshops, and awareness campaigns.
  • Collaborate with internal teams and external partners to develop event and program-specific marketing materials and communication strategies.
  • Help monitor event performance metrics and prepare post-event reports, with the support of the social media specialist.
  • Collect and organize data from social media and other digital tools.
  • Assist in preparing reports and presentations with actionable insights for the marketing team.
  • Maintain and update the marketing calendar, tracking campaign timelines, deliverables, and deadlines.
  • Coordinate team meetings, take notes, and manage follow-up tasks.
  • Serve as a liaison between teams to ensure alignment on marketing initiatives.

Who you are:

Education and Certifications

  • Bachelor’s degree or equivalent in Marketing, Communications, or a related field.


Experience and Qualifications

  • 1-2 years of experience in marketing or communication is an asset but not required.
  • Non-profit experience is an asset but not required.
  • Proficiency in social media platforms (Facebook, Instagram, LinkedIn, X, TikTok, etc.).
  • Familiarity with marketing tools like Google Analytics, Hootsuite, Canva, and email marketing platforms.
  • Strong organizational skills and attention to detail.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple priorities and meet deadlines.
  • A passion for CNIB’s mission to create a more accessible and inclusive world.
  • Personal or professional experience relating to blindness and sight loss is considered an asset.
  • Personal or professional experience working with assistive technology and/or accessible environments is considered an asset.

Eligibility

This position is funded through Canada Summer Jobs. To be eligible to participate in the Canada Summer Jobs initiative, individuals must:

 

  • Be between 15 and 30 years of age at the start of the employment.
  • Be a Canadian citizens, permanent resident, or person who has been granted refugee status in Canada under the Immigration and Refugee Protection Act.
  • Be legally entitled to work in Canada in accordance with relevant provincial or territorial legislation and regulations. International students are not eligible participants. Recent immigrants are eligible if they are Canadian citizens or permanent residents.

Be Part of Our Mission

If this sounds like the role for you, please visit our website to submit an application.

Closing date: May 2, 2025

Please note that while we invite applications from all interested and qualified applicants, we are unable to follow-up with every applicant.

Working Together for Change

Our diversity is our strength – we take pride in our inclusive workplace. We are committed to recruiting and selecting candidates through fair, transparent, and accessible practices. We strongly encourage applications from members of groups that have been historically disadvantaged and marginalized, including but not limited to Indigenous peoples, racialized persons, persons with disabilities, people who are blind, partially sighted, or Deafblind, and those who identify as women and/or 2SLGBTQ+.

CNIB is committed to accommodating applicants with disabilities and will work with applicants requesting accommodations at any stage of the hiring process.

Learn more about our mission here.

Average salary estimate

$17200 / YEARLY (est.)
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$17200K
$17200K

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What You Should Know About Marketing Coordinator, CNIB Foundation

Are you passionate about making a difference in the lives of those with low vision? CNIB is on the lookout for a dedicated Marketing Coordinator who will join our team in this temporary role aimed at revolutionizing how we support our community across Canada. With a compensation of $17.20 and a chance to work from home, you’ll be collaborating closely with our Digital & Social Enterprise Marketing Manager to plan and execute integrated marketing campaigns that resonate with our mission. At CNIB, our goal is to create accessible, inclusive, and equitable communities for everyone. As a Marketing Coordinator, you’ll assist in developing social media content, coordinate visual assets while adhering strictly to our brand guidelines, and help promote various CNIB events. You will also play a key role in tracking campaign performance metrics, preparing actionable reports, and managing the marketing calendar. If you have a flair for creativity and a desire to impact, this is the perfect role for you. You don’t need extensive experience to apply; let your passion and commitment shine through. If you identify with our mission and have at least a bachelor’s degree in Marketing or Communications, we encourage you to be part of our journey towards change. Let's work together to break barriers and open up a world of opportunities for everyone affected by sight loss.

Frequently Asked Questions (FAQs) for Marketing Coordinator Role at CNIB Foundation
What are the main responsibilities of the Marketing Coordinator at CNIB?

The Marketing Coordinator at CNIB will assist in planning, executing, and monitoring integrated marketing campaigns. This includes managing social media content, coordinating visuals according to brand guidelines, promoting events and programs, and preparing performance reports. You'll have the chance to collaborate with both internal teams and external partners, making this role dynamic and impactful.

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What qualifications are required for the Marketing Coordinator position at CNIB?

To qualify for the Marketing Coordinator role at CNIB, candidates should ideally hold a bachelor’s degree or equivalent in Marketing, Communications, or a related field. While 1-2 years of experience is beneficial, it’s not mandatory. Passion for CNIB’s mission and organizational skills are among the key traits we are looking for. Additional familiarity with social media and marketing tools will be advantageous.

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Is prior marketing experience necessary to apply for the Marketing Coordinator role at CNIB?

While 1-2 years of experience in marketing or communications is an asset, it's not a strict requirement for the Marketing Coordinator position at CNIB. If you are enthusiastic and committed to making a difference, you are encouraged to apply regardless of your experience level.

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What tools or platforms should the Marketing Coordinator at CNIB be familiar with?

Candidates for the Marketing Coordinator position at CNIB should ideally be proficient in popular social media platforms such as Facebook, Instagram, and LinkedIn. Experience with marketing tools like Google Analytics, Hootsuite, and Canva is also beneficial. Familiarity with email marketing platforms will further support effective campaign management.

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What is the application process for the Marketing Coordinator position at CNIB?

To apply for the Marketing Coordinator position at CNIB, interested candidates should visit our website and submit their application before the closing date on May 2, 2025. Please note that while we appreciate all applications, we may be unable to follow up with every applicant.

Join Rise to see the full answer
Common Interview Questions for Marketing Coordinator
How would you describe your experience with social media marketing?

During the interview, emphasize specific platforms you have managed and the strategies you used. Share examples of campaigns you executed, discussing the metrics that reflect success like engagement or conversion rates.

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Can you explain a time when you successfully coordinated a marketing campaign?

Prepare a case study from your past experience or a group project. Detail your role, the process, and the outcome, showcasing your ability to manage timelines and collaborate with different teams.

Join Rise to see the full answer
What strategies would you use to increase CNIB's social media presence?

Discuss tactics such as audience analysis to tailor content, engaging storytelling to promote inclusivity, and using analytics to iterate and improve content strategy based on performance.

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How do you manage tight deadlines and multiple projects?

Share your organizational methods, such as using digital calendars or task management tools. Provide examples of how you prioritized tasks in the past to meet deadlines successfully.

Join Rise to see the full answer
What excites you about working for CNIB?

Express your passion for CNIB's mission and its impactful role in the community. Mention any personal connection or insight you have related to blindness or sight loss, showcasing your commitment to the cause.

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How do you ensure adherence to brand guidelines in your work?

Explain your understanding of CNIB’s brand and the steps you take to maintain consistency. Review your familiarity with brand assets and compliance checks before publishing content.

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What approach do you take to collect and analyze data from marketing campaigns?

Discuss the tools and techniques you use for data collection. Highlight how you translate data insights into actionable marketing strategies, creating a narrative around performance improvements.

Join Rise to see the full answer
Describe a challenge you faced in a previous marketing role and how you overcame it.

Be prepared to explain a specific challenge clearly, detailing the context, the actions you took to address it, and the positive outcome as a result. This shows your problem-solving abilities.

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How do you collaborate with team members or external partners on projects?

Share your communication style and tools you prefer for collaboration. Provide an example of a successful collaboration, emphasizing your ability to integrate ideas and maintain alignment towards project goals.

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What methods do you use to stay informed about current marketing trends?

Discuss the online resources, newsletters, or webinars you follow. Mention any networking within professional communities that helps you stay updated on marketing innovations relevant to CNIB.

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Seeking a seasoned Consumer Product Marketing Manager to shape product strategies and lead marketing initiatives at Meta.

Founded in 1918, CNIB foundation, is a non-profit organization volunteer agency and charitable organization dedicated to assisting Canadians who are blind or living with vision loss, and to provide information about vision health for Canadians. CN...

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DATE POSTED
April 18, 2025

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