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Marketing Analytics Consultant

Who are we?

Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.

Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.

Join us on our mission and shape the future!

As our Sr. Marketing Analytics Consultant, you will:

  • Integrate and manage marketing data across platforms such as Segment, Marketo and Salesforce, ensuring seamless data flow and accuracy for enhanced decision-making.

  • Leverage BigQuery and Looker (or equivalent BI tools) to perform advanced analytics, create dashboards, and generate actionable insights that drive marketing strategy and improve campaign performance. 

  • Use your SQL skills and knowledge of Python and R.

  • Utilize GA4 to track and analyze web traffic and user behavior, measuring the effectiveness of marketing initiatives and optimizing customer journeys leveraging all GTM and product systems. 

  • Collaborate with cross- functional teams across Sales, Finance, Product, and Marketing to develop data-driven marketing strategies and campaigns, utilizing insights from various data sources to enhance lead generation and conversion rates. 

  • Continually refine data processes and analytics methodologies, staying updated with industry trends, and implement best practices to boost marketing ROI and overall business growth.

This contract opportunity is a good match for you if have:

  • Must Have: 5+ years of marketing analytics experience with SQL, Marketo, Google Analytics (GA4), SFDC and BigQuery

  • Must Have: Experience with marketing automation integrations & experience setting up relevant fields for measurement

  • Experience with HubSpot, Marketo, GA4, SFDC marketing automation, BigQuery, Looker 

  • Experience with campaign performance, e2e lead to cash, web traffic analytics and attribution modeling 

  • Experienced working across Sales and Finance teams

  • Python and R skills are a very nice to have 

If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply! If you want to work really hard on a glorious mission with teammates that want the same thing, Cohere is the place for you.

We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.

Full-Time Employees at Cohere enjoy these Perks:

🤝 An open and inclusive culture and work environment 

🧑‍💻 Work closely with a team on the cutting edge of AI research 

🍽 Weekly lunch stipend, in-office lunches & snacks

🦷 Full health and dental benefits, including a separate budget to take care of your mental health 

🐣 100% Parental Leave top-up for 6 months for employees based in Canada, the US, and the UK

🎨 Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement

🏙 Remote-flexible, offices in Toronto, New York, San Francisco and London and co-working stipend

✈️ 6 weeks of vacation

Note: This post is co-authored by both Cohere humans and Cohere technology.

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What You Should Know About Marketing Analytics Consultant, Cohere

Join Cohere as a Marketing Analytics Consultant in our vibrant Boston office, where our mission is to scale intelligence to serve humanity through innovative AI solutions. Picture yourself diving into the world of marketing data, integrating platforms like Segment, Marketo, and Salesforce to enhance decision-making processes. As a pivotal member of our team, you will leverage tools like BigQuery and Looker to perform advanced analytics, creating insightful dashboards that will help steer our marketing strategies and optimize campaign performance. Your expertise in SQL, combined with your familiarity with Python and R, will ensure you generate actionable insights that drive significant results. Imagine tracking web traffic with GA4, uncovering user behavior, and refining customer journeys while collaborating with cross-functional teams to develop data-driven strategies. We’re looking for someone who not only has over five years of marketing analytics experience but also possesses a knack for using automation tools effectively. At Cohere, we value hard work and continuous improvement. If you’re passionate about contributing to a mission-driven company and believe in the importance of diverse perspectives, we want you on our team. Even if your experience slightly differs from our criteria, we encourage you to apply and help us shape the future of AI!

Frequently Asked Questions (FAQs) for Marketing Analytics Consultant Role at Cohere
What are the primary responsibilities of a Marketing Analytics Consultant at Cohere?

As a Marketing Analytics Consultant at Cohere, you'll integrate and manage marketing data across platforms like Segment, Marketo, and Salesforce. Your focus will be on performing advanced analytics using BigQuery and Looker, creating dashboards, and providing actionable insights to enhance our marketing strategies and improve campaign performance.

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What qualifications are required for the Marketing Analytics Consultant position at Cohere?

To qualify for the Marketing Analytics Consultant role at Cohere, you need a minimum of five years of marketing analytics experience with strong proficiency in SQL, Marketo, Google Analytics (GA4), Salesforce, and BigQuery. Familiarity with Python and R will be beneficial but not mandatory.

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How does Cohere support diversity within the workplace for the Marketing Analytics Consultant role?

Cohere is committed to fostering a diverse and inclusive environment for all employees, including those applying for the Marketing Analytics Consultant position. We embrace diverse perspectives and actively encourage applications from individuals of varied backgrounds.

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What tools will I use as a Marketing Analytics Consultant at Cohere?

In your role as a Marketing Analytics Consultant at Cohere, you'll work with tools such as Segment, Marketo, Salesforce, BigQuery, Looker, and Google Analytics (GA4) to analyze data effectively and drive marketing decisions.

Join Rise to see the full answer
What kind of team culture can I expect as a Marketing Analytics Consultant at Cohere?

As a Marketing Analytics Consultant at Cohere, you will experience a collaborative and inclusive team culture focused on innovation and hard work. You will be surrounded by passionate professionals dedicated to shaping the future of AI while fostering an enjoyable working environment.

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Common Interview Questions for Marketing Analytics Consultant
How do you approach data integration across multiple marketing platforms as a Marketing Analytics Consultant?

In your response, emphasize your understanding of how to seamlessly connect different marketing tools to create a unified data flow. Discuss your experience with platforms like Segment and Marketo and how it has enabled accurate reporting and informed decision-making.

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Can you explain how you've used BigQuery in past marketing analytics roles?

Illustrate your experience with BigQuery by providing specific examples of how you’ve utilized it for data storage and complex queries. Explain how this has transformed data analysis efforts in your previous roles.

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What role does GA4 play in your marketing analytics strategy?

Highlight your skills in using GA4 to track user behavior and web traffic. Discuss how you optimize customer journeys and measure the effectiveness of campaigns based on data from GA4.

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How do you ensure the accuracy of the marketing data you analyze?

Describe your methods for validating and cleaning data before analysis, such as using automated tools or manual checks. Emphasize the importance of accurate data in driving marketing strategies.

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Give an example of a time you improved campaign performance through data analysis.

Share a specific case where your insights led to a tangible improvement in campaign performance. Discuss the data you analyzed, the changes you implemented, and the resulting impact on the campaign.

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What strategies do you employ to collaborate effectively with cross-functional teams?

Discuss your experience working across departments like Sales and Finance. Emphasize communication, project management skills, and how you gather insights from various teams to inform your analytics work.

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How do you stay updated with the latest trends in marketing analytics?

Explain your strategies for ongoing learning. This might include attending webinars, following industry leaders, or participating in professional groups relevant to marketing analytics.

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What metrics do you find most important when evaluating marketing campaign effectiveness?

Identify key performance indicators (KPIs) such as conversion rates, return on investment (ROI), and customer engagement that you prioritize in assessing marketing campaign success.

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How do you utilize Python or R in your analysis processes?

Share examples of projects where you've applied Python or R for data manipulation, statistical analysis, or visualization. Highlight how these programming languages enhance your analytical capabilities.

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Why do you want to work as a Marketing Analytics Consultant at Cohere?

Express your excitement for Cohere's mission and how your skills align with their goals. Discuss your passion for AI and data-driven marketing and how you envision contributing to the company's success.

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Cohere, founded by AI pioneers, offers a leading enterprise AI platform that combines ease-of-use, data privacy, and unparalleled flexibility with its cloud-agnostic and API-accessible services,

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DATE POSTED
April 9, 2025

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