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Advertising Account Executive - job 2 of 2

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

Responsible for developing, servicing and maintaining a base of local clients and/or agencies who purchases advertising space or other media services to achieve established annual sales goals within assigned sales team. Offers zone buying to allow small advertisers the opportunity to reach only the customers in their retail trading areas. Works with moderate guidance in own area of knowledge.

Job Description

Core Responsibilities

  • Analyzes, develops and presents market research and advertising proposals to support client activities and products.
  • Assists in developing marketing activities to generate local ad sales revenue.
  • Interacts with various internal departments to carry out client requirements such as scheduling advertising; monitor account activities and monitor and manage collections.
  • Maintains up-to-date customer and prospect records and participate in development of sales forecasts.
  • Completes required documentation and reporting for the proper processing of contracts, advertising schedules, sales calls and expense reports.
  • Seeks new customers by continuously prospecting following Company's planned sales strategies and tactics.
  • Analyzes confidential information, prepares reports, manuals, agendas and general correspondence.
  • Consistent exercise of independent judgment and discretion in matters of significance.
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
  • Other duties and responsibilities as assigned.

Employees at all levels are expected to:

  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team - make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Respect and promote inclusion & diversity.
  • Do what's right for each other, our customers, investors and our communities.

Disclaimer:

  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Customer Experience (CX), Sales, Sales Calls, Strategic Selling

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.


Please visit the benefits summary on our careers site for more details.

Education

High School Diploma / GED

Certifications (if applicable)

Relevant Work Experience

2-5 Years

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
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Average salary estimate

$60000 / YEARLY (est.)
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$50000K
$70000K

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What You Should Know About Advertising Account Executive, Comcast

If you're passionate about making meaningful connections through advertising, Comcast Advertising is eager to meet you! As an Advertising Account Executive at our vibrant Indianapolis location, you'll play a crucial role in driving the TV advertising industry forward. Your responsibilities will include developing and maintaining relationships with local clients and agencies that purchase advertising space while achieving set sales goals within our dynamic sales team. You’ll dive into market research and advertising proposals, collaborating with various internal departments to meet client needs seamlessly. Plus, you’ll leverage your excellent judgment and discretion to identify new customer prospects, ensuring a personalized service experience for all. Comcast encourages a team-driven culture where everyone's input matters. Together, we strive to uplift brands by providing advanced data and premium video content across multiscreen platforms, extending reach and customer connection like never before. Your work will be hands-on and rewarding, with opportunities for professional growth and learning in the ever-evolving advertising landscape. Not only will you contribute to driving results and growth, but you’ll also be part of a diverse team committed to inclusion, respect, and doing what's right for our community and clients. Come join us at Comcast Advertising where your enthusiasm for client service and strategic sales will help redefine the advertising experience!

Frequently Asked Questions (FAQs) for Advertising Account Executive Role at Comcast
What are the main responsibilities of an Advertising Account Executive at Comcast Advertising?

As an Advertising Account Executive at Comcast Advertising, you'll analyze, develop, and present market research alongside crafting advertising proposals tailored to client needs. Your role will also involve generating local ad sales revenue, scheduling advertising, monitoring account activities, and managing collections. Working closely with various internal departments, you'll ensure seamless execution of client requirements while maintaining up-to-date customer and prospect records.

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What qualifications are required for the Advertising Account Executive position at Comcast Advertising?

To become an Advertising Account Executive at Comcast Advertising, you'll need a High School Diploma or GED, along with 2-5 years of relevant work experience. The ideal candidate should possess excellent customer experience skills, a knack for strategic selling, and the ability to engage in sales calls. Furthermore, strong organizational skills for handling documentation and account management will set you up for success in this dynamic role.

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How does Comcast Advertising support new sales strategies for the Advertising Account Executive role?

At Comcast Advertising, the Advertising Account Executive plays a pivotal role in identifying new customers through continuous prospecting, guided by the company's planned sales strategies. You’ll have resources and training that empower you to understand and implement innovative approaches while driving local ad sales efficiently. This approach ensures you are well-equipped to meet your clients' needs and maximize their advertising efforts.

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What kind of growth opportunities can I expect in the Advertising Account Executive role at Comcast Advertising?

Comcast Advertising is committed to fostering talent and growth within its team. As an Advertising Account Executive, you will gain valuable experience in market analysis, client relations, and digital advertising. With supportive management and a collaborative team culture, you'll have multiple opportunities to further advance your career, explore new roles, and gain insights into cutting-edge advertising technologies and strategies.

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What is the company culture like for Advertising Account Executives at Comcast Advertising?

The culture at Comcast Advertising for Advertising Account Executives is vibrant, inclusive, and community-focused. Teamwork is highly valued, and employees are encouraged to share ideas and feedback through initiatives like the Net Promoter System. This supportive environment not only enhances employee satisfaction but also ensures that every team member contributes to creating outstanding customer experiences.

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Common Interview Questions for Advertising Account Executive
What inspired you to apply for the Advertising Account Executive position at Comcast Advertising?

Focus on how Comcast's commitment to advanced technology and data-driven advertising resonates with your professional passion. Highlight any relevant experiences or knowledge about the advertising industry that sparked your interest in this role.

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Can you describe a successful sales strategy you've implemented in a prior role?

Be specific and use metrics or results to showcase the effectiveness of your strategy. Discuss the process you followed, how you engaged with clients, and how the strategy positively impacted sales.

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How do you handle client objections during sales calls?

Emphasize your active listening skills and ability to empathize with clients. Provide examples of past experiences where you've successfully turned objections into opportunities by addressing client concerns and providing tailored solutions.

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What techniques do you use to understand customer needs?

Discuss methods such as effective questioning, conducting market research, and analyzing customer data that you rely on to uncover client needs. Give examples that demonstrate your analytical thinking and attention to detail.

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How do you prioritize your tasks when managing several accounts?

Illustrate your organizational skills by discussing methods such as using task management tools or maintaining a calendar to track deadlines and follow-ups. Show how you ensure critical client needs are addressed promptly.

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Can you share an experience where you collaborated with a team to achieve a sales goal?

Detail a specific project where teamwork was essential to the success of a sales goal, explaining each member's role and how you collectively overcame challenges or obstacles to reach the target.

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How do you stay updated on trends in the advertising industry?

Mention reputable sources you follow, such as industry publications, blogs, upcoming webinars, or networking events. Show your enthusiasm for continuous learning and being an advocate for innovative advertising practices.

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What strategies would you use to build long-term relationships with your clients?

Talk about your approach to nurturing client relationships, such as regular check-ins, personalized communication, and providing value through insights or resources, ensuring they feel valued and understood.

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Describe a time you had to meet a tight deadline. How did you manage it?

Provide a specific situation where you managed time effectively under pressure. Discuss your planning process and how effective communication played a role in delivering results successfully within the deadline.

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What do you believe sets Comcast Advertising apart from its competitors?

Discuss specific elements such as their advanced ad tech capabilities, customer-centric approach, or innovative advertising solutions. Relate these to your own values and how they align with your career goals.

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Comcast creates incredible technology and entertainment that connects millions of people to the moments and experiences that matter most.

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Full-time, on-site
DATE POSTED
April 22, 2025

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