Email Specialist - Contractor

The Email Specialist at CrossFit is responsible for developing and executing email marketing strategies that support our business goals. This includes planning and designing email campaigns, monitoring their performance, and ensuring compliance with best practices. A major part of the role involves segmenting audiences, personalizing campaigns, and collaborating with different teams to create compelling email content.

To be a successful Email Specialist at CrossFit, candidates should have a Bachelor’s degree in Marketing, Communications, or a related field. A minimum of 3 years of experience in email marketing or digital marketing is essential. Familiarity with email marketing tools such as Braze, Klaviyo, or Mailchimp, along with strong analytical skills, is highly desirable.

The Email Specialist measures campaign success through key metrics like open rates, click-through rates, conversions, and unsubscribe rates. By monitoring these metrics and engaging in A/B testing for subject lines and content, the specialist can continuously optimize email performance for better results.

A successful Email Specialist at CrossFit should be experienced with email marketing platforms such as Braze, Klaviyo, Mailchimp, and others like Salesforce Marketing Cloud. Knowledge of these platforms will help in executing effective campaigns and analyzing their performance.

Strong analytical skills, experience in audience segmentation and personalization, and familiarity with email design tools like Canva, InDesign, or Figma enhance the effectiveness of an Email Specialist at CrossFit. Additionally, knowledge of HTML/CSS will also be a valuable asset.

When creating an email marketing campaign, I start by defining the objectives and target audience. I then brainstorm content ideas and design the email layout, ensuring it aligns with brand guidelines. Following this, I segment the audience for personalization and run A/B tests on subject lines and content. Finally, I monitor analytics post-send to gauge success and make future improvements.

Email segmentation involves dividing the audience into specific groups based on demographics, behavior, or previous interactions. I prioritize utilizing data analytics to identify patterns and preferences. By doing so, I can create tailored messages that resonate more deeply with each segment, enhancing engagement and conversion rates.

I believe open rates, click-through rates, conversion rates, and unsubscribe rates are the most important metrics for email campaigns. These indicators help gauge how well the email resonated with the audience and guide future strategy adjustments.

Absolutely! One memorable campaign I managed was a holiday promotion that utilized personalized subject lines and content tailored to user preferences. We segmented our audience based on past purchases, resulting in a 35% increase in open rates and a record conversion rate for the campaign.

I stay updated on regulations like CAN-SPAM and GDPR to ensure compliance. I ensure all emails include necessary opt-out options and provide clear consent before adding users to my lists. Additionally, I regularly review email content to adhere to best practices regarding privacy and inclusivity.

I frequently use platforms like Google Analytics alongside email marketing tools to monitor performance metrics. These tools provide insightful dashboards that help me analyze user engagement and allow for informed decision-making for future campaigns.

When receiving negative feedback, I treat it as constructive criticism. I respond kindly to the feedback, seek to understand the concern, and analyze the data from the campaign to identify any potential improvements. This approach not only helps address the issue at hand but also fosters a sense of transparency and trust with the audience.

A/B testing is a crucial part of my email marketing strategy. I test different subject lines, CTAs, or even email layouts to determine which version performs better. For example, in a past campaign, I varied the subject lines and found that one conveyed urgency, which led to a significantly higher open rate. These insights allow me to continuously refine my approach.

To create engaging email content, I focus on the audience's preferences and interests. I aim to craft compelling subject lines, ensure the email is visually appealing, and write clear, concise copy. I also incorporate interactive elements when appropriate and always include a strong call-to-action that encourages readers to engage further.

When juggling multiple campaigns, I use project management tools to create a detailed calendar that outlines deadlines and responsibilities. Prioritizing based on campaign goals, deadlines, and team input allows me to manage my time efficiently and ensure that each campaign executes seamlessly.