Growth Marketing Manager

As a Growth Marketing Manager at Dapper Labs, your primary responsibilities will include developing and executing innovative marketing strategies aimed at user acquisition, retention, and engagement across our IPs such as CryptoKitties and Disney Pinnacle. You'll manage digital campaigns across various channels including SEO, social media, and email marketing, and will also have the opportunity to collaborate with community teams to enhance user engagement and brand advocacy.

To thrive as a Growth Marketing Manager at Dapper Labs, candidates should possess a strong understanding of digital marketing channels and tools, alongside proven experience in marketing roles within the tech, gaming, or blockchain environments. Exceptional communication skills and a creative knack for storytelling are essential, as is familiarity with marketing analytics tools like Mixpanel and Google Analytics. A passion for blockchain technology and past experience with NFTs or cryptocurrencies is highly desirable.

The uniqueness of the Growth Marketing Manager role at Dapper Labs lies in our pioneering approach at the forefront of blockchain and gaming innovation. You'll have the creative freedom to explore and execute diverse growth strategies tailored to the Web3 ecosystem, touching on areas like gamification and incentives. The role also emphasizes community engagement, making it ideal for someone who enjoys building relationships and fostering brand loyalty.

Dapper Labs emphasizes a culture of continuous learning and professional growth for its Growth Marketing Managers. The company provides access to cutting-edge resources, collaborates with cross-functional teams, and encourages participation in online events and industry research, helping you stay updated with trends and advances in the blockchain space while expanding your marketing skill set.

As a Growth Marketing Manager at Dapper Labs, your impact will be significant as you drive marketing efforts for our high-profile projects such as NBA Top Shot and CryptoKitties. Your work will directly contribute to audience growth, user engagement, and revenue generation, playing a crucial role in bringing exciting blockchain experiences to a broader audience.

In answering this question, highlight specific campaigns or projects you've worked on within the blockchain or Web3 environments. Discuss the marketing channels utilized, the strategies implemented, and the measurable outcomes that resulted from your efforts, ideally focusing on how they align with Dapper Labs’ innovative approach.

When discussing strategies for driving user engagement, consider mentioning a mix of community-building efforts, gamified experiences, and data-driven marketing campaigns. Explain how you would leverage user-generated content, incentives, and social media to enhance brand advocacy and maintain active user participation.

In your response, emphasize the importance of key performance indicators (KPIs) such as user acquisition, engagement rates, and conversion metrics. Discuss specific marketing analytics tools you’ve used in the past, like Google Analytics or Mixpanel, and how they have helped you assess campaign performance and inform your strategies.

Creativity is vital in growth marketing as it allows you to develop innovative campaigns that stand out. Discuss how you've successfully blended data-driven insights with creative storytelling to captivate audiences, fostering engagement and driving user retention.

Explain your approach to collaboration, emphasizing strong communication and relationship-building skills. Mention how you've effectively worked with product, community, and creative teams in previous roles to ensure marketing efforts are cohesive and drive overall business objectives.

Give an example of a growth hacking strategy you've successfully executed, detailing the innovative tactics used, the tools and channels leveraged, and the resulting impacts on user acquisition and engagement. Be specific about how you identified your target audience and optimized the campaign accordingly.

Share your experience interacting with communities, perhaps through social media or other platforms. Highlight specific methods you've used to foster engagement, such as contests, user-generated content initiatives, and regular communication that enhanced brand loyalty and community trust.

Discuss the resources you use to stay updated, such as industry blogs, webinars, podcasts, and professional organizations. Mention how ongoing learning has informed your strategies and kept your marketing efforts relevant within the ever-evolving blockchain space.

Explain your process for tracking and managing budgets for marketing activities, emphasizing the importance of aligning expenditures with expected outcomes. Share how you've ensured campaigns remain cost-effective while achieving substantial results.

Address the unique challenges of marketing in the Web3 space, such as volatility, audience education, and regulatory uncertainties. Discuss your strategies for overcoming these challenges, including how you’d tailor your messaging and user engagement tactics for this innovative environment.