Senior Specialist, Regional Marketing APJ

As a Senior Specialist, Regional Marketing APJ at Darktrace, you'll be responsible for strategically planning your own marketing campaigns and managing the Asia go-to-market (GTM) strategy. This includes executing localized campaigns, orchestrating prospect and customer events, and collaborating with GTM leaders to share market insights and set priorities.

The ideal candidate for the Senior Specialist, Regional Marketing APJ role at Darktrace should have at least 4+ years of marketing experience, preferably in demand generation or field marketing. A Bachelor’s degree in business, technology, marketing, or a related field is preferred, alongside demonstrable knowledge of the Asian markets.

Key skills for this role at Darktrace include strong project and event management capabilities, excellent interpersonal and communication skills, operational excellence, as well as a proven track record of driving tangible demand generation results across diverse markets.

In day-to-day operations as a Senior Specialist, Regional Marketing APJ at Darktrace, you can expect to implement marketing strategies, manage third-party events, execute customer engagement activities, provide performance metrics, and ensure program accuracy, all while collaborating with cross-functional teams to achieve business objectives.

As a Senior Specialist, Regional Marketing APJ at Darktrace, you will be part of a high-growth environment with opportunities for professional development and career advancement. The role includes hybrid working setup and requires travel up to 30%, allowing you to network and strengthen relationships in key Asia markets.

When answering this, highlight specific strategies you've implemented in previous roles, focusing on metrics that demonstrate your success. Discuss regional challenges faced and how your approaches aligned with overall company goals.

Discuss key performance indicators (KPIs) that you've used to assess campaign effectiveness, such as lead generation rates, customer engagement, and conversion metrics. Provide examples of campaigns and outcomes to illustrate your process.

Share insights into how you tailor campaignsfor various APJ markets. Discuss any localization strategies you've employed, focusing on cultural nuances and preferences that enhance engagement and drive results.

Provide an overview of your prioritization methods, such as using frameworks or tools. Emphasize your ability to remain flexible and adaptable in a dynamic environment while ensuring alignment with company goals.

Choose a specific example, explain the context, and highlight your role in facilitating collaboration. Discuss the outcome of the project and how effective communication played a crucial part in its success.

Discuss a variety of approaches, including content marketing, social media strategies, and event-driven marketing. Provide a specific example where your efforts led to tangible results in lead generation.

Illustrate your ability to conduct market research, analyze customer feedback, and customize campaigns accordingly. Share a success story that demonstrates your effectiveness in local adaptations.

Explain your budgeting approach, including tracking expenses, forecasting ROI, and adjusting allocations based on performance metrics. Use an example to show your capabilities in managing marketing budgets successfully.

Mention specific tools that you have experience with, such as CRM systems, email marketing platforms, and analytics tools. Discuss how these tools helped to streamline your processes and improve overall efficiency.

Share your passion for marketing, particularly within the APJ region, and how the thrill of engaging diverse audiences drives your work. Relate this passion to your desire to contribute to a company's mission, like Darktrace's focus on cybersecurity.