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Managing Director, Brand Strategy

Penta Group is the world's first comprehensive stakeholder solutions firm. Penta provides data-driven solutions for stakeholder strategy and engagement. We combine analytics and research with deep expertise to deliver actionable insights, best practice solutions, and drive measurable impact for our clients.


At Penta, we work with clients solving complex global challenges across a variety of industries. Our clients span technology, financial services, energy, healthcare, and more. Our team brings decades of experience in business, government, communications, research, technology, and media. Penta comprises over 200 professionals in New York, London, Washington, DC, and San Francisco working to bring data-driven, tailored solutions to more than 200 clients.


Penta Brand Strategy is the firm's in-house advertising and creative agency. Penta Brand Strategy blends the firm's hallmark analytical and communications expertise with storytelling, design, and technology to help clients increase the accessibility, reach, and emotional resonance of their ideas. We work across the firm's client portfolio, developing creative solutions and campaign concepts that have the power to shape perspectives and inspire action on the issues that matter most.


Summary of Position:

Penta is seeking a Managing Director to help lead our Brand Strategy team. As one of the most senior members within the business, the Managing Director, Brand Strategy will provide oversight and coordination across multiple client accounts, including leadership on client service, strategy, and team management. Managing Directors are also central to the firm's overall growth strategy, including business development, coordination across the firm's business lines, and communication with senior leadership. Managing directors work closely with partners and directors, providing guidance and higher-level strategic insights.


With direct access to the firm’s most senior leadership and the opportunity to build and mentor a high-performing team, you will have the autonomy to help shape the future of our Brand Strategy practice, directly influencing the direction of the firm’s growth while driving meaningful results for high-profile clients. This is an exciting opportunity for an entrepreneurial, and intellectually curious, individual to take on a senior leadership role in an agency that's growing fast, helping to guide the creative development of client campaigns while also defining the strategies that will enable the Brand Strategy business to continue succeeding at scale. 


Duties and Responsibilities:

- Client service: Ensure highest quality of client service by leveraging prior experience and maintaining current knowledge base of clients' business and industries

- Brand strategy and development: Lead teams employing research and testing to inform the development of brands, products, and campaigns 

- Program management: Oversee and coordinate across multiple teams, streamlining working relationships and creating/managing processes to improve internal communications and culture

- Resource management: Guide directors in prioritizing team resources, including employee time

- Staff development: Lead internal skills development sessions for new hires along with day-to-day coaching through client work and internal projects

- Client acquisition: Drive proposal writing process and pitch preparation and coordination, helping potential clients understand the value of our Brand Strategy offerings


Qualifications:

- 15+ years of professional experience in brand strategy, marketing, advertising, or a related creative field, including 10+ years of personnel management experience

- Demonstrated ability to lead, mentor, and motivate multiple talented, high-achieving teams at once, empowering different types of personalities with a team-first mentality

- Excellent verbal and written communication and presentation skills

- Demonstrated ability to prioritize multiple, competing priorities

- Willingness to learn new skills and participate in new projects, leading by example and embracing new challenges

- Proficiency in Microsoft Office Suite to include Word, Excel, and PowerPoint

- Experience working in a client service environment under a multi-client support model

-Previous work on public affairs or public awareness campaigns, or on complex campaigns surrounding issues like healthcare, finance, agriculture, or technology is preferred

- Previous work experience in a professional services organization is preferred

- Experience working on, and managing, remote teams is preferred


Salary Range:

The base salary range for this position will be $175,000 - $210,000 depending on a candidate’s experience and qualifications as they relate to the position.


Benefits:

Penta Group is proud to offer a generous benefits package for full-time employees. Please find a list below of our current benefit offerings:

- Excellent health care, vision, and dental coverage provided by United Healthcare with the majority of individual employee premiums and 50% of dependent premiums covered by Penta Group

- Competitive retirement benefits with a 401(k) match of 100% up to 3% of an employee’s deferred salary, and 50% of the next 2% deferred

- Employer paid short term disability, long term disability, and life insurance, with the option to buy additional coverage

- Twelve weeks paid parental leave

- Monthly stipend for cell phone

- Generous paid time off and holiday schedule 

- Frequent firm-wide social events and activities

- Excellent environment for learning and growth


Location and Remote Schedule:

This position is for US-based personnel and is fully remote, with a preference for candidates who can work Eastern Time hours. 


Penta Group, LLC values diversity and inclusion, is committed to equal employment opportunity, and to compliance with federal anti-discrimination laws. We also comply with District of Columbia law, which prohibits discrimination and harassment against employees, applicants for employment and interns based on race, color, religion, sex (including pregnancy, childbirth or related medical conditions, reproductive health decisions and breastfeeding), national origin, disability, age (18 and over), personal appearance, sexual orientation, gender identity or expression, marital status, family responsibilities, matriculation (e.g., being enrolled in a college or university or in a business, nursing, professional, secretarial, technical or vocational school), political affiliation, genetic information (including family medical history), lawful use of tobacco products, unemployment status and status as a victim or the family member of a victim of domestic violence, a sexual offense or stalking.

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Average salary estimate

$192500 / YEARLY (est.)
min
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$175000K
$210000K

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What You Should Know About Managing Director, Brand Strategy, Penta Group

Penta Group is on the lookout for a dynamic Managing Director, Brand Strategy, to join their vibrant team. As the world’s first comprehensive stakeholder solutions firm, Penta is dedicated to crafting data-driven solutions that enhance stakeholder engagement. The ideal candidate will not only have a robust background in brand strategy and marketing but also a knack for inspiring others and leading high-performing teams. In this role, you’ll oversee multiple client accounts, ensuring top-notch service while driving creative development and strategic direction for the Brand Strategy practice. With direct communication lines to senior leadership, you’ll have the autonomy to influence the firm’s growth while shaping the future of client campaigns. Penta values diverse perspectives and fosters a culture of collaboration and innovation, making this a fantastic opportunity for those looking to make a substantial impact across various industries, including technology, healthcare, finance, and more. You’ll engage with analytics and storytelling, creating campaigns that connect with audiences on an emotional level. Join Penta Group, where your leadership and expertise will not just be welcomed but celebrated, as we strive to solve complex global challenges together in a fully remote work environment that caters to your needs.

Frequently Asked Questions (FAQs) for Managing Director, Brand Strategy Role at Penta Group
What are the key responsibilities of the Managing Director, Brand Strategy at Penta Group?

As the Managing Director, Brand Strategy at Penta Group, your primary responsibilities include overseeing client accounts, leading brand strategy and development, and managing team resources. You will ensure exceptional client service through your insights, lead internal training sessions, and actively participate in new client acquisition efforts by crafting proposals and pitches that illustrate the value of Penta's offerings.

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What qualifications are required for the Managing Director, Brand Strategy position at Penta Group?

To qualify for the Managing Director, Brand Strategy position at Penta Group, candidates should possess over 15 years of professional experience in brand strategy, advertising, or a related field, including a minimum of 10 years in personnel management. Excellent communication skills, experience working in client services, and the ability to manage remote teams are also essential. Previous exposure to issues like healthcare or technology and a background in professional services organizations are preferred.

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How does Penta Group support professional development for the Managing Director, Brand Strategy?

Penta Group supports professional development by providing various training opportunities and internal skills development sessions. As Managing Director, you'll have the chance to lead day-to-day coaching and mentoring for team members, fostering an environment of continuous growth and development within the organization.

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What is the salary range for the Managing Director, Brand Strategy role at Penta Group?

The salary range for the Managing Director, Brand Strategy position at Penta Group is competitive, ranging from $175,000 to $210,000. The final figure is determined based on a candidate’s experience and qualifications in relation to the position's requirements, ensuring that those who excel are well compensated.

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Can the Managing Director, Brand Strategy position at Penta Group work remotely?

Yes, the Managing Director, Brand Strategy position at Penta Group offers a fully remote work model, catering to US-based personnel. There is a preference for candidates who can align their schedules with Eastern Time hours, providing flexibility while ensuring team collaboration.

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Common Interview Questions for Managing Director, Brand Strategy
Can you describe your approach to brand strategy development?

In your response, focus on how you utilize research and analytics to inform brand development. Emphasize your methodology in integrating storytelling and design into your campaigns, as well as your ability to align brand strategy with client objectives. Highlight specific examples from your past experiences to demonstrate your expertise.

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What leadership style do you adopt when managing teams in a remote environment?

Discuss your collaborative and inclusive leadership style. Share strategies such as regular check-ins, using digital communication tools, and creating a culture of transparency and support. Mention how you motivate team members and drive performance, emphasizing your experience leading diverse teams remotely.

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How would you handle conflicting priorities across multiple client projects?

Outline your approach to prioritization and resource management. Talk about systematic ways you assess urgency and impact, and how you communicate with stakeholders to realign expectations. Providing a specific instance where you managed competing demands can enhance your response.

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What measures do you take to ensure high-quality client service?

Explain your focus on building strong relationships with clients through regular communication and feedback. Share your commitment to understanding their business needs and how you deploy your team's strengths effectively to exceed client expectations.

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Can you share an example of a successful campaign you led and the impact it had?

Detail a campaign that showcases your leadership and strategic thinking. Discuss the goals, the steps taken in the process, metrics you used to measure success, and what insights you gained that can benefit future campaigns. Be sure to include specific data to highlight the success.

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How do you stay current with trends in brand strategy and advertising?

Talk about your commitment to continuous learning through industry publications, networking events, and professional development opportunities. Sharing specific resources you follow or conferences you attend can illustrate your proactive approach to staying informed.

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What role does data analytics play in your brand strategy formulation?

Articulate the importance of data analytics in decision-making for brand strategies. Mention how analytics informs your understanding of market trends, consumer behavior, and campaign performance, allowing for data-driven adjustments to enhance client outcomes.

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How would you assess the performance of your team and facilitate their development?

Discuss the importance of providing constructive feedback and creating opportunities for professional growth through mentoring and training programs. Share how you identify strengths and areas for improvement, and your methods of fostering a learning environment for your team.

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Describe your experience with business development in a competitive environment.

Detail your approach to identifying growth opportunities, crafting proposals, and pitching to potential clients. Share your experience working with cross-functional teams to position the agency effectively in a competitive landscape.

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What challenges do you foresee in the brand strategy domain, and how would you address them?

Reflect on current industry challenges such as rapid technological changes and shifts in consumer behavior. Discuss potential strategies you would implement to adapt and thrive, such as embracing innovation, enhancing flexibility, and fostering a culture of resilience within your team.

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Full-time, remote
DATE POSTED
January 7, 2025

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