Marketing Manager

The Marketing Manager at UES is responsible for leading marketing strategies across Central and South Texas, overseeing the go/no-go decision-making process for pursuit initiatives, and preparing marketing materials that effectively support the sales and operations teams. Additionally, this role involves mentoring team members and ensuring brand consistency across all communications.

Candidates for the Marketing Manager position at UES should have a minimum of 7 years in a marketing or communications role, preferably within the Architecture, Engineering, and Construction (A/E/C) industry. A bachelor’s degree in communications, marketing, graphic design, or a related field is also required.

Preferred qualifications for the Marketing Manager role at UES include advanced proficiency in Adobe Creative Suite and Microsoft Office Suite, along with familiarity with CRM databases. Attention to detail and the ability to communicate with both technical and non-technical stakeholders are also key attributes.

At UES, the Marketing Manager will enjoy a supportive and collaborative work environment that fosters professional development and promotes work-life balance with a hybrid work schedule. The culture is built on core values that emphasize safety, teamwork, responsiveness, integrity, value, and excellence.

The Marketing Manager position at UES offers a comprehensive benefits package, including a 401(k) retirement savings plan with company match, paid time off, tuition reimbursement, and medical, dental, and vision insurance. Other perks include employer-provided life insurance and both short-term and long-term disability insurance.

When developing marketing strategies, I begin with thorough market research to understand our target audience's needs and preferences. I then collaborate with key stakeholders to align our approach with business objectives while ensuring creativity and innovation are at the forefront of our campaigns.

To ensure branding consistency, I establish brand guidelines and regular checkpoints for all team members working on various communications. Additionally, I advocate for a culture of feedback where colleagues review materials before they’re finalized, ensuring our messaging aligns with our brand's voice and values.

My mentoring experience includes working closely with junior staff to set developmental goals and provide constructive feedback. I believe in hands-on guidance, allowing them the autonomy to take on responsibilities while being available for support and advice as needed.

A successful marketing initiative I led involved launching a multi-channel campaign that increased engagement by 40%. I coordinated with various teams to produce eye-catching materials and leveraged analytics to continually optimize our approach throughout the campaign.

I thrive under pressure by maintaining an organized approach and prioritizing tasks effectively to meet deadlines. Clear communication with my team and stakeholders is vital, as it allows us to collaboratively identify solutions and ensure project milestones are achieved.

I leverage a variety of tools including Adobe Creative Suite for design, CRM databases for customer insights, and analytics platforms to measure campaign effectiveness. These tools help me create data-informed strategies that drive results.

To stay current with marketing trends and technologies, I regularly attend webinars and industry conferences, subscribe to relevant journals, and participate in professional networks. Staying engaged with the marketing community allows me to integrate innovative approaches into our strategies.

For effective team collaboration, I promote an open-door policy and regular team meetings to foster communication. I also encourage brainstorming sessions where team members can share ideas freely, ensuring everyone feels valued and included in the decision-making process.

In a previous role, I implemented A/B testing on marketing materials, analyzing the results to drive decisions on design and messaging for future campaigns. This data-driven approach allowed us to double our response rates on subsequent initiatives.

Customer feedback is invaluable in shaping marketing strategies. I actively seek and analyze feedback to understand customer preferences and adapt our messaging accordingly. Incorporating this feedback ensures our initiatives resonate with our audience and meet their needs effectively.