SEA & ASO Manager - 6 months internship (m/f/d)

As a SEA & ASO Manager intern at Deezer, you will manage and optimize advertising campaigns across various platforms, such as Google Ads, Microsoft Ads, and YouTube Ads. You'll regularly run Search Query Reports to enhance brand protection and support marketing teams with compelling campaigns. Your role includes coordinating with brand and marketing teams for optimizing Deezer’s App Store pages on Android and iOS, where you’ll deliver quality recommendations based on strategy and ensure that all app store content is current. Monthly performance reporting using internal dashboards will also be a vital part of your responsibilities.

To qualify for the SEA & ASO Manager internship at Deezer, applicants should possess excellent organizational skills, the ability to manage multiple tasks simultaneously, and a strong attention to detail. Team spirit is crucial, as you'll collaborate with diverse stakeholders across the organization. In addition, a good command of English, both written and spoken, is important. Curiosity and eagerness to learn are also valued qualities, ensuring you can adapt in a fast-paced and dynamic environment. Even if you don’t meet all qualifications, Deezer encourages unique applicants to showcase why they’d be a great fit.

Deezer actively promotes diversity and inclusion by creating an inclusive culture where every voice matters. They offer multiple learning opportunities, including regular internal and external diversity talks, and focus on key areas such as gender equity, ethnicity, culture, disability, and LGBTQ+ rights. The onboarding process includes mandatory training sessions that address biases and support diverse teams working together harmoniously. Additionally, Deezer provides courses in English and French to help everyone connect and feel included.

Interns at Deezer can enjoy a range of perks and benefits designed to enhance their work experience. This includes a free Deezer premium family account, access to gym classes, and the chance to attend Deezer parties and weekly drinks with colleagues. The company also offers meal vouchers, allowances for sports, travel, and cultural activities, along with great office locations in dynamic city areas. Plus, their hybrid remote work policy allows for flexibility in how and where you work.

Success as a SEA & ASO Manager at Deezer hinges on several key skills, including excellent organizational abilities to manage multiple campaigns and tasks effectively. Strong analytical skills are vital for monitoring and reporting on campaign performance. Additionally, attention to detail ensures that all marketing materials are executed with quality in mind. Team collaboration and a willingness to learn will also be important, as you work with various stakeholders across the company to drive effective marketing strategies.

In answering this question, highlight specific experiences where you managed Google Ads campaigns, including the types of projects you worked on and the results you achieved. Prepare to discuss your analytical approach, including how you optimized campaigns and used data to inform your strategies. Show enthusiasm for the platform and express your eagerness to bring that expertise to Deezer.

Discuss your strategies for prioritizing tasks effectively, such as using project management tools, setting deadlines, and communicating with your team. Explain how you assess the urgency and importance of tasks to ensure that key campaigns receive the attention they need while still keeping on track with all responsibilities.

When optimizing an App Store page, consider factors like keyword strategy, visual design, user testimonials, and competition analysis. Discuss how A/B testing can help determine what resonates best with users. Show that you are well-versed in reviewing metrics and how you would use them to continuously improve the performance of Deezer's App Store listings.

Share a specific project where your contributions had a notable impact. Detail the objectives, your role, the strategies you implemented, and the results achieved. Relate this back to how your experience aligns with the responsibilities of a SEA & ASO Manager intern at Deezer to showcase your direct applicability to the role.

Explain your methods for staying updated on industry trends, such as following key publications, participating in forums, attending webinars, and connecting with professionals in the field. Mention any favorite resources that provide insights into digital marketing, specifically those relevant to SEA and ASO.

Reflect on a past experience where you had to coordinate with multiple teams, emphasizing your communication and collaboration skills. Discuss specific strategies, such as setting up regular check-ins, using collaborative tools, or setting clear expectations. It's important to convey your understanding of the significance of teamwork in achieving common goals.

Talk about the various metrics you would consider when evaluating an advertising campaign’s success, including conversion rates, click-through rates, return on investment, and engagement metrics. Emphasize the importance of data analysis and how you would use insights from these metrics to refine future strategies at Deezer.

Acknowledging challenges demonstrates awareness. Identify potential challenges such as competition in the digital marketing space or rapidly changing technologies. Propose proactive approaches to overcome these challenges, such as ongoing education, flexible strategies, or leveraging team insights to adapt effectively.

In your response, express your passion for music and technology, and how Deezer’s mission aligns with your values. Mention specific aspects of their culture, such as diversity and inclusion initiatives, that resonate with you. This will show your genuine interest in being part of Deezer’s team.

Discuss the tools and software platforms you have used, such as Google Ads, Looker Studio, or specialized ASO analysis tools. This will highlight your technical readiness for the role and your familiarity with key resources that can make your contributions impactful at Deezer.