Associate Director, AdTech & Data Strategy | Growth Marketing Team

The Associate Director, AdTech & Data Strategy at DEPT® is responsible for driving innovation and strategic growth in mobile app advertising. This includes forming user acquisition strategies, leading cross-functional collaborations, managing new test channels, and troubleshooting challenges related to mobile measurement protocols and ad fraud prevention. This role is pivotal in navigating the evolving adtech landscape, providing expert guidance, and making informed recommendations.

Candidates for the Associate Director, AdTech & Data Strategy position at DEPT® should possess 4-6 years of experience in the mobile app arena, specifically in user acquisition roles. A strong grasp of mobile measurement methods, data integrations, and industry trends is essential. Additionally, candidates should demonstrate excellent analytical skills and the ability to manage multiple tasks while effectively collaborating with diverse teams.

The anticipated salary range for the Associate Director, AdTech & Data Strategy at DEPT® is between $107,300 and $130,000. This is reflective of various factors such as relevant experience, expertise, physical location, and overall impact within the organization, all calculated based on a standard 40-hour workweek. DEPT® values flexibility and offers a competitive benefits package alongside the salary.

The work environment for the Associate Director, AdTech & Data Strategy at DEPT® is collaborative and open. DEPT® encourages a culture where the best ideas win, allowing employees to feel supported while pursuing personal and professional growth. The role involves a hybrid work model, allowing for a blend of in-office collaboration and remote flexibility, fostering creativity and teamwork without sacrificing individual autonomy.

DEPT® is committed to investing in the growth of its employees, particularly for the Associate Director, AdTech & Data Strategy. The company offers various opportunities for professional development, further training, and a nurturing environment where your ideas are valued. The emphasis on autonomy in problem-solving and the chance to lead innovative projects will significantly enhance your career trajectory in the mobile app advertising industry.

When discussing your approach in the interview, be specific about your methodologies, which might include market analysis, understanding user demographics, and testing various channels. Highlight success stories from past experiences to demonstrate your capability to develop effective strategies that align with business goals.

To answer effectively, outline the resources you utilize, such as industry publications, webinars, and peer discussions. Emphasize your proactive nature in conducting research and engaging with the adtech community to stay informed about key changes impacting mobile advertising strategies.

Discuss specific mobile measurement protocols you have worked with. Describe how you applied that knowledge to enhance user acquisition while minimizing ad fraud, providing concrete examples to showcase how you made data-driven decisions that positively impacted your previous teams.

Prepare to share a well-structured story highlighting a real challenge, the steps you took to resolve it, and the eventual outcomes. Focus on your problem-solving abilities and the collaborative efforts with cross-functional teams to achieve a successful resolution.

Discuss your familiarity with various KPIs in mobile marketing campaigns. Describe how you've monitored and analyzed these metrics to inform strategy adjustments, ensuring that your answer reflects a thorough understanding of the role of KPIs in measuring campaign success.

Speak about specific tools and technologies, describing their functions and your proficiency with them. When answering, underscore how you evaluated and recommended tools in your previous roles, demonstrating your insight and experience in optimizing adtech performance.

Explain your approach to organization and task management, perhaps mentioning the techniques or tools you use to prioritize work based on urgency and importance. Sharing experiences in which your prioritization strategy led to successful project outcomes will also strengthen your response.

Discuss your approach to building relationships and open communication with stakeholders. Share examples of how you have gathered insights from them to inform solutions, emphasizing the importance of teamwork and understanding client needs in the success of advertising strategies.

Express your understanding of privacy policies and their implications on user data collection and advertising strategies. Mention specific policies like GDPR or iOS ATT, and discuss how you've adapted strategies in compliance while focusing on user experience.

Prepare a case study of a campaign that you've directed, detailing your role, the strategies you employed, and the measurable impacts. This kind of example will validate your expertise and success in previous positions, making your candidacy even stronger.