North America Field Marketing & Events Manager

As the North America Field Marketing & Events Manager at Rithum, your primary responsibilities will include defining and executing a comprehensive field events plan that aligns with our business objectives, developing localized marketing strategies to generate leads, and planning a diverse array of events, including executive dinners and multi-city roadshows. You’ll also manage logistics, budgeting, and post-event analysis while collaborating closely with cross-functional teams to ensure impactful outcomes.

Candidates for the North America Field Marketing & Events Manager role at Rithum should have a minimum of 5 years of corporate events management experience, preferably within the SaaS industry. Proven event planning skills that showcase measurable success, experience with event management tools like Cvent or Salesforce, and excellent communication and organizational abilities are essential to thrive in this role.

At Rithum, we’re committed to supporting the growth and development of our employees, including the North America Field Marketing & Events Manager. We offer career development opportunities, tuition assistance, and an array of resources to aid in your personal and professional growth. You’ll have the chance to work closely with experienced professionals and participate in culture-building activities that foster innovation and collaboration.

The North America Field Marketing & Events Manager role at Rithum comes with a competitive benefits package that includes medical, dental, and vision plans starting from Day 1, a robust 401(k) plan with a 6% match, generous paid time off, and wellness resources. We prioritize your work-life balance and provide remote work stipends to ensure you have what you need to succeed in a remote environment.

Working remotely as the North America Field Marketing & Events Manager at Rithum offers flexibility and supports your work-life balance. You’ll have access to the necessary resources and tools, including an internet stipend and office supplies, to create a productive environment. Collaborating with diverse teams and industry leaders from your home allows for dynamic interactions while you contribute to Rithum’s innovative strategies.

In response, focus on specific events you’ve managed, highlighting your planning process, the goals set for each event, and how you measured their success. Elaborate on your skills in budgeting, vendor management, and logistics coordination while sharing outcomes that illustrate your effectiveness in driving attendance and generating leads.

To effectively answer this, discuss your approach to market research, understanding regional trends and customer needs. Highlight how you have collaborated with sales teams and utilized data analytics to formulate strategies that resonate with local audiences, driving demand and engagement at events.

To effectively answer this question, explain the key metrics you track such as attendance numbers, lead generation rates, and overall customer feedback. Discuss the importance of post-event analysis and how you utilize these insights to improve future events, ensuring objectives are met and surpassed.

Share a specific example of a challenge, such as last-minute venue changes or budget constraints. Explain the steps you took to resolve the issue, your decision-making process, and how your proactive approach minimized the impact on the event's success. This showcases your problem-solving skills and ability to adapt.

Talk about your experience with popular event management tools like Cvent, HubSpot, or Salesforce. Mention how these tools help streamline the planning process, manage participant data, and track marketing effectiveness post-event. Providing examples of how you've utilized these tools can illustrate your practical knowledge.

In your response, demonstrate your teamwork skills by explaining how you align goals with sales, customer success, and marketing teams. Share examples of successful collaborations where you gathered input and feedback, leading to enriched event experiences and greater attendance.

Discuss elements like effective communication, thorough planning, audience understanding, and post-event follow-up. Emphasize how setting clear objectives and creating engaging content while considering attendee needs contributes to a successful event, ensuring that it resonates well with participants.

Describe how you regularly engage with industry reports, attend webinars, or participate in professional networks to stay informed. Discuss how you integrate these insights into your events, ensuring they are relevant, engaging, and effectively leverage emerging technologies to enhance participant experience.

Speak about how you actively solicit feedback through surveys or direct interactions after the event. Illustrate how you analyze this feedback, prioritize improvements, and implement changes for future events to enhance attendee satisfaction and event success.

Articulate your interest in Rithum’s innovative approach to commerce and the opportunity to impact brand visibility and customer engagement positively. Discuss alignment with your professional goals and how your skills and background make you a great fit for the company culture and the role.