Senior Marketing Manager (12 month FTC)

As a Senior Marketing Manager at DEPT®, you'll oversee multi-channel marketing strategies, build client relationships, and innovate on eBay projects. Your role includes utilizing data to drive CRM KPIs and managing stakeholder relationships to deliver high-quality projects on time. It's about leading and inspiring your team to optimize the eBay customer experience while ensuring communications align with broader strategies.

Candidates for the Senior Marketing Manager role at DEPT® should have at least 7 years of experience in delivering multi-channel marketing strategies, particularly within CRM and owned channels. Strong leadership skills, a knack for organization and problem-solving, and excellent communication abilities are essential for success in this role.

In this role, the Senior Marketing Manager at DEPT® will strategically develop personalized CRM experiences. You will analyze customer data to craft compelling narratives and measure CRM performance through analytics, ensuring the customer journey is both engaging and effective on eBay's platform.

DEPT® stands out with its commitment to fostering an inclusive and innovative workplace. As a Senior Marketing Manager, you will benefit from a flexible hybrid working policy, health care coverage, and numerous opportunities for professional development. We're also proud of our B Corp certification that highlights our dedication to positive social and environmental impact.

At DEPT®, the culture is one of collaboration and growth. As a Senior Marketing Manager, you will be part of a diverse team that values innovation and inclusivity. With access to mentorship, skill development programs, and the ability to work with clients across various industries, you will find an environment that not only challenges you but also supports your career aspirations.

DEPT® promotes a healthy work-life balance through its flexible hybrid working policy and supportive benefits, including enhanced family-friendly policies and mental health support. This ensures that as a Senior Marketing Manager, you can thrive in both your professional and personal life.

As a Senior Marketing Manager at DEPT®, you'll partake in transformative projects that may involve launching new eBay initiatives, testing and learning marketing strategies, and enhancing customer experiences across various segments. These major projects emphasize data-driven decision making while ensuring alignment with eBay's overarching goals.

When discussing a successful CRM campaign, highlight the objectives, strategies you implemented, and the results achieved. Discuss how you analyzed customer data to target the right audience, the channels used, and the metrics for success. Ensure your story demonstrates your leadership and innovative thinking.

To effectively prioritize, outline your strategy for assessing project urgency and importance, utilizing tools like project management software. Provide examples of how you've successfully managed competing deadlines in the past, demonstrating both your organizational skills and ability to communicate with your team.

Explain your methodology in gathering customer insights and data analysis that influences your personalization strategies. Discuss the importance of customer segmentation and your experiences in implementing tailored communications that resonate with different customer profiles.

Reflect on your conflict resolution approach, such as open communication and mediation. Offer insights from your past experiences where you successfully navigated team conflicts, highlighting your leadership skills and emphasis on collaboration.

Identify key performance indicators relevant to CRM, such as customer engagement rates, conversion rates, and ROI. Elaborate on why you prioritize specific metrics based on campaign goals, and provide examples of how you've used data to optimize future campaigns.

Share a specific example of an innovative marketing tactic you implemented. Discuss the idea's inception, the steps taken to implement it, and the positive impact it had on customer engagement or campaign performance.

Discuss your strategies for fostering communication and collaboration between teams, such as regular check-ins and shared project management tools. Provide examples of successful cross-departmental projects where alignment was key to achieving collective goals.

Mention specific tools and software you are familiar with, such as Google Analytics, Tableau, or CRM platforms. Explain how you leverage these tools to extract insights and make data-driven decisions for marketing strategies.

Articulate your passion for DEPT®'s innovative approach and commitment to diversity and sustainability. Discuss how your career aspirations align with their mission and how you can contribute to their goals in the Senior Marketing Manager role.

Describe your leadership style and the techniques you use to motivate your team, such as recognizing achievements, providing constructive feedback, and fostering a collaborative environment. Share an example of how you've successfully led a team to surpass their targets.