Digital Marketing Lead - Remote

The Digital Marketing Lead at Designit is responsible for developing and executing innovative digital marketing campaigns, conducting market research, and integrating AI tools into marketing workflows. They also manage media buying across platforms and support executive collaboration for business development initiatives.

Candidates applying for the Digital Marketing Lead role at Designit should have 5-7 years of digital marketing experience, preferably with a focus on B2B and tech. A Bachelor's degree in Marketing or a related field is also required, along with hands-on experience in implementing AI-driven solutions.

The Digital Marketing Lead contributes to client success by dedicating about 50% of their time to ongoing client projects, delivering high-quality marketing strategies and measurable results that align with client objectives.

Essential skills for a Digital Marketing Lead at Designit include proficiency in marketing automation tools, CRM systems, media buying best practices, and an understanding of AI/ML technologies as they relate to marketing performance and personalization.

The work environment at Designit is remote, fostering collaboration without a dress code while adhering to a strict no jerk policy. The culture encourages creativity and exploration, especially around emerging digital trends and innovative marketing strategies.

When answering this question, highlight specific campaigns you've worked on, detailing the goals, processes, and results. Be sure to discuss how you aligned strategies with client objectives and what innovative approaches you implemented.

In your response, discuss practical examples of AI tools you've used, how they enhanced your campaigns, and the results achieved. Emphasize your understanding of AI trends and their impact on marketing performance.

Here, you should outline your approach to project management, including methods of prioritization, communication with stakeholders, and ensuring deadlines are met without compromising quality.

Reflect on a specific instance where your insights guided executive thinking. Focus on your communication skills and the data-driven justifications you provided that swayed their decisions.

Discuss key performance indicators (KPIs) relevant to both media buying and overall campaign effectiveness. Include metrics like ROI, conversion rates, and user engagement to present your analytical mindset.

This is your opportunity to showcase your strategic skills. Explain your process for researching target demographics, negotiating media buys, and continuously monitoring and optimizing campaign performance based on data analytics.

Your answer should highlight your collaborative approach, emphasizing active listening and empathy. Discuss tools or methods you utilize to ensure clear and efficient communication among various teams.

Be specific by listing tools like HubSpot, Google Analytics, or any marketing automation platforms you've used. Explain how proficiency in these tools has positively impacted your marketing strategies and campaign execution.

Discuss your experience in conducting market research and analyzing consumer data. Explain how this helps segment audiences effectively to tailor campaigns for maximum impact.

Demonstrate your commitment to professional development by discussing resources you consume, such as industry blogs, webinars, or networking opportunities that keep you informed about the latest trends in digital marketing and AI.