Associate, Growth Marketing (Paid Social focus)

As an Associate, Growth Marketing focusing on Paid Social at Digital Matter, your key responsibilities will include managing day-to-day operations of paid social campaigns, including ad trafficking, spend pacing, and creative reviews. You will also assist in campaign architecture and lead execution while providing insightful recommendations based on industry best practices. Collaboration with client creative teams to manage specs and timelines is vital, along with communicating project statuses to the team.

To be considered for the Associate, Growth Marketing position at Digital Matter, candidates should possess a BA/BS degree or equivalent with a focus on marketing, business, or quantitative coursework. An active interest in social media and performance media is essential. Proven analytical skills, proficiency in Microsoft Excel and PowerPoint, alongside strong verbal and written communication skills are significant assets for this role.

While prior experience is not strictly necessary for the Associate, Growth Marketing role at Digital Matter, having an internship with hands-on paid social campaign management experience is advantageous. Exposure to advertising platforms such as Meta Ads Manager and TikTok Ads Manager, as well as familiarity with platforms like Pinterest, Snap, and X Ads Manager, will make your application stand out.

The salary for the Associate, Growth Marketing position at Digital Matter ranges between $60,000 to $70,000 annually. This competitive salary package is complemented by a discretionary performance bonus, comprehensive health insurance coverage, a 401K plan with company contributions, generous vacation days, and additional benefits tailored to support our employees.

Digital Matter offers a hybrid work model for the Associate, Growth Marketing position, requiring employees to be in the NYC office three days a week. This balance allows for collaborative in-person teamwork while also enabling flexibility to work remotely, fostering a supportive and productive work environment.

In answering this question, focus on specific examples of campaigns you have managed. Highlight your role, the platforms you used (like Meta Ads Manager or TikTok Ads Manager), and the outcomes of these campaigns. Mention any analytical tools you used to evaluate campaign performance and how you adjusted strategies based on data insights.

When discussing your approach, emphasize the importance of aligning recommendations with client goals and leveraging best practices. Explain your process for analyzing past campaign performance, current trends, and industry benchmarks to craft tailored strategies that resonate with target audiences.

Use the STAR method (Situation, Task, Action, Result) to structure your response. Clearly outline the situation and challenge you faced in the campaign, your task in relation to this, the actions you took to address the challenge, and the positive result that came from your efforts.

In your response, mention resources such as industry blogs, webinars, podcasts, and social media marketing communities. Highlight your commitment to continuous learning and adapting to changes in the digital marketing landscape to ensure your strategies remain relevant and effective.

Discuss analytical skills, creativity in campaign design, and strong communication abilities as essential. You can elaborate on how these skills help in managing campaigns effectively and collaborating with teams, while also enhancing overall campaign performance and client satisfaction.

Share techniques you use for effective time management, such as prioritizing tasks based on deadlines and the impact on campaign success. Discuss tools you use like spreadsheets or project management software to keep track of deliverables, timelines, and communication across teams.

Your answer should convey your alignment with Digital Matter’s mission and values. Express admiration for the company's innovative approach to marketing and its emphasis on collaborative culture. You might mention specific aspects of the consultancy’s work that excite you and how you wish to contribute to their success.

Illustrate your analytical experience by discussing specific tools or techniques you have utilized, such as Excel for data tracking and trend analysis, or any software for generating reports. Emphasize how you comprehended and leveraged data to inform campaign adjustments and measure success.

Provide a concise example where you identified underperformance in a campaign through data analysis. Explain the adjustments you made based on your findings, and highlight the measurable results that came from your data-driven changes.

Discuss your views on the trends in paid social advertising, such as increased personalization and automation, the rise of new platforms, or changes in user behavior. Show that you’ve thought critically about how these trends could impact strategies at Digital Matter and help shape future campaigns.