Marketing Product Manager

As a Marketing Product Manager at EBR Systems, Inc., you will be responsible for supporting product launches, creating vital sales tools, managing communications across social media and websites, and developing new marketing materials. You'll collaborate cross-functionally with the Field team and drive marketing strategies aimed at increasing brand awareness and visibility.

To qualify for the Marketing Product Manager role at EBR Systems, Inc., candidates should possess a Bachelor’s degree in Marketing or a related field, along with at least 7 years of experience in the medical device industry. Familiarity with electrophysiology, project management skills, and experience managing budgets are also important for success in this position.

The salary range for the Marketing Product Manager role at EBR Systems, Inc. is between $113,800 and $146,300, depending on various factors such as experience, knowledge, and skills. The overall compensation package may also include bonuses and equity options, along with a comprehensive benefits plan.

As a Marketing Product Manager at EBR Systems, Inc., you will create a variety of marketing materials, including demo kits, customer training tools, and engaging content aimed at informing customers about our innovative cardiac technologies. Your role will involve not only writing copy but also overseeing the execution of these materials to ensure they effectively communicate our brand message.

EBR Systems, Inc. values the work-life balance of its employees, including Marketing Product Managers. The company offers generous paid time off, flexible working options, and a supportive work culture that fosters professional growth, making it easier for employees to manage personal and professional commitments.

In the fast-paced role of a Marketing Product Manager, prioritization is key. I typically begin by identifying which tasks align most closely with our strategic goals and deadlines. Utilizing tools like matrices or lists, I assess urgency and importance, ensuring that I'm focusing on high-impact activities that will drive product visibility and engagement.

Certainly! In my previous role, I managed a product launch that involved extensive market research, targeted outreach, and a multi-channel marketing strategy. I coordinated with sales and customer support to ensure alignment, leading to a successful rollout that exceeded initial sales targets within the first quarter.

Enhancing brand awareness requires a blend of creative and analytical strategies. I focus on creating engaging content that tells our brand story, optimizing social media campaigns, and leveraging partnerships with industry influencers. Monitoring metrics allows me to adapt campaigns in real-time for maximum impact.

Tight deadlines are part of the job in marketing. I manage these by breaking tasks into smaller, actionable steps and maintaining open communication with my team. Outlining clear objectives and leveraging collaborative tools helps us stay on track and deliver high-quality work without sacrificing attention to detail.

I rely on a variety of tools for effective product marketing, including project management software, analytics platforms for tracking performance, and CRM systems to maintain customer relationships. Social media management tools are also crucial for scheduling posts and analyzing audience engagement.

Collaboration with cross-functional teams is enhanced through regular communication and establishing common goals. I set up periodic meetings to ensure alignment between marketing, sales, and product development teams, creating a collaborative and inclusive environment that encourages sharing insights and strategies.

Data is crucial in informing marketing strategies. I use analytics to understand consumer behavior, track the performance of campaigns, and identify areas for improvement. By leveraging data, I can tailor our approach to better meet customer needs and drive engagement.

I stay updated on industry trends by subscribing to relevant publications, attending conferences, and participating in webinars. I also engage in networking with other professionals, which helps me gain insights and share knowledge about the latest developments in marketing and the medical device sector.

My approach to developing marketing materials involves thorough research and understanding my target audience. I prioritize creating clear and compelling copy, ensuring that visuals align with our message and branding. I also test materials with a subset of audiences to gather feedback before wider distribution.

I assess the success of a marketing campaign by setting clear KPIs and regularly analyzing the results against those benchmarks. This includes evaluating engagement metrics, conversion rates, and overall ROI. Lessons learned from these assessments help refine future campaigns to enhance effectiveness.