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Account Director (MSQ)

About MSQ Asia

At MSQ Asia, we’re building something different, we are a brand out creative team that blends data-driven insights, innovative brand out storytelling, and strategic audience engagement to deliver transformative and more effective content across consumer touchpoints. With a focus on creativity, and impact, we work with top-tier brands across from SEA to LA to craft campaigns that resonate and deliver both meaning and memory.

We are looking for an Account Director to join our dynamic team. This role is at the heart of our business, driving client relationships, leading growth opportunities, and building/supporting a passionate team of professionals.

Key Responsibilities

1. Client Servicing (60%)

  • Build and nurture trusted relationships with 2–3 core clients, acting as the primary contact and strategic advisor while managing a handful of additional smaller creative and production projects.
  • In coordination with your line manager, you are responsible for ensuring client satisfaction and handling strategic issues or issue resolution.
  • Oversee campaign delivery and production across multiple campaigns and touchpoints, ensuring they align with client objectives, timelines, and budgets.
  • Collaborate with internal teams (creative, digital, and production) to execute integrated campaigns across various platforms and media channels.
  • Anticipate client needs and proactively identify opportunities to add value to their business.
  • Monitor campaign performance metrics and provide actionable recommendations for continuous improvement.
  • Have your finger on the pulse and an eagle eye for numbers. Being able to prepare quotes effectively and ensure commercials are accurately recorded and reported to the business. Financial control of billings and third party costs

 

2. Growth (20%)

  • Identify and convert new business opportunities within existing client portfolios and your own personal network.
  • Lead pitch processes, from ideation to presentation, ensuring strategic alignment with client goals.
  • Stay ahead of industry trends, using insights to inspire innovation and attract new clients.
  • Collaborate with senior leadership on strategic growth initiatives for MSQ Asia.

 

3. Grit (20%)

  • We’re a small but high performing team. We’re looking for someone that is willing and able to step in, lead the charge and is happy to get their hands dirty. We operate in a start-up vibe and look for people that want to build part of our next chapter.
  • We’re growing and as such we plan on giving you the opportunity to support us in finding the next generation of support across our Client Servicing division. This will lead to mentoring and management opportunities.
  • Take ownership of the quality of creative responses in conjunction with Creative Director
  • We’re not the finished article, we’re looking for your support in bringing all the best learnings and processes from your previous experiences to make us even better!
  • Champion MSQ Asia’s values of fun, safety, creativity and effectiveness

Qualifications and Skills

  • Proven experience (6+ years) in account management within the advertising, marketing, or creative industries.
  • Strong strategic thinking and problem-solving skills with a client-first mindset.
    Demonstrated expertise in managing campaigns across multiple platforms and touchpoints.
  • Exceptional communication, presentation, and interpersonal abilities.
  • A track record of successfully growing client accounts and leading pitches.
  • Demonstrated leadership skills, with experience managing and developing teams.
  • Knowledge of digital, data-driven marketing, and sustainability-focused campaigns is a plus.

What We Offer

  • Agency Retreats 
  • Hybrid working environment
  • Group Health Insurance 
  • Group Personal Accident Insurance 
  • A hybrid working environment 
  • Curated Learning & Development opportunities 
  • Annual festivities, along with various social events throughout the year 
  • Fun Studio environment working alongside great and talented individuals 
  • We offer 'Recharge Friday' every two weeks, providing our team members a half-day off on Fridays to promote well-being and rejuvenation. 
What You Should Know About Account Director (MSQ), Elmwood Brand Consultancy

Join MSQ Asia as an Account Director and become part of a forward-thinking team that's redefining creativity in the marketing landscape! At MSQ Asia, we weave together data-driven insights with impactful storytelling and audience engagement for some of the most exciting brands from Southeast Asia to Los Angeles. In this pivotal role, you will drive client relationships, uncover growth opportunities, and support a passionate team that thrives on excellence. Your days will be filled with building strong connections with key clients, guiding campaigns from conception to production, and ensuring everything aligns with clients' objectives and budgets. You’ll engage with internal teams across creative and digital disciplines, fostering a collaborative atmosphere to deliver innovative campaigns. As you monitor campaign performance, you'll transform insights into actionable recommendations, driving continuous improvement. If you have a knack for business development, you'll also identify new opportunities and lead captivating pitches. We’re looking for someone ready to roll up their sleeves, step into leadership, and foster the next generation of account management professionals. At MSQ Asia, we believe in a fun, creative culture and offer unique benefits like Agency Retreats and 'Recharge Fridays' to keep your creative juices flowing. If you’re excited about making a real impact while working with talented individuals in a vibrant environment, this is the place for you! Embrace your potential at MSQ Asia, where your skills can shine and grow!

Frequently Asked Questions (FAQs) for Account Director (MSQ) Role at Elmwood Brand Consultancy
What are the main responsibilities of the Account Director at MSQ Asia?

As the Account Director at MSQ Asia, your primary responsibilities will involve building and nurturing client relationships, overseeing campaign delivery, and collaborating with various internal teams to ensure all campaigns meet client objectives. You'll also identify growth opportunities within existing portfolios, lead pitches, and steer strategic initiatives that align with industry trends.

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What qualifications are necessary for an Account Director position at MSQ Asia?

To qualify for the Account Director role at MSQ Asia, candidates should have over 6 years of experience in account management within advertising or creative sectors. Candidates should exhibit strong strategic thinking, exceptional communication skills, and a proven track record in managing successful multi-platform campaigns. Leadership experience and skills in developing teams are also essential.

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What does MSQ Asia offer to its Account Directors aside from salary?

MSQ Asia offers a comprehensive package to its Account Directors, including hybrid working options, group health and accident insurance, curated learning opportunities, and a vibrant work atmosphere with social events. Additionally, our unique 'Recharge Friday' initiative provides team members with a half-day off bi-weekly to promote well-being and rejuvenation.

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How does the Account Director at MSQ Asia contribute to business growth?

The Account Director at MSQ Asia plays a crucial role in business growth by identifying and converting new business opportunities, leading pitches from ideation to execution, and actively collaborating with senior leadership on strategic initiatives. Staying ahead of industry trends allows the Account Director to inspire innovation and attract new clients.

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What is the company culture like at MSQ Asia for an Account Director?

The culture at MSQ Asia is dynamic and collaborative, focused on creativity, fun, and effectiveness. As an Account Director, you'll enjoy a supportive environment that values innovation and teamwork. Our small yet high-performing team encourages stepping in and leading initiatives while also fostering mentorship and growth among peers.

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Common Interview Questions for Account Director (MSQ)
How do you manage multiple client accounts effectively as an Account Director?

To effectively manage multiple accounts, prioritize communication with clients and internal teams, utilize project management tools to track progress, and ensure regular updates are provided to stakeholders. This helps maintain transparency and addresses any issues proactively.

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Can you provide an example of a successful campaign you led?

Discuss a specific campaign where you identified the client's needs, developed a strategic approach, coordinated teams, and delivered great results. Highlight metrics that demonstrate the impact, such as increased engagement or return on investment.

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How do you handle conflict or dissatisfaction from a client?

Address client dissatisfaction by actively listening to their concerns and demonstrating empathy. Propose a follow-up action plan to tackle the issues head-on and ensure that you're prioritizing their needs, thereby rebuilding trust and satisfaction.

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What strategies do you employ for business development in account management?

In account management, leverage relationships to identify upselling or cross-selling opportunities. Stay informed about market trends and use insights to create tailored proposals that align with client goals, showcasing your understanding of their business.

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How do you inspire your team during challenging projects?

Encourage open dialogue and foster an inclusive atmosphere where team members feel valued. Regularly communicate the project's goals and celebrate small wins to maintain morale, all while focusing on creative problem-solving together.

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What metrics do you consider when evaluating campaign success?

Evaluate campaign success using specific KPIs such as engagement rates, conversion metrics, client feedback, and return on investment. Analyze these metrics to draw actionable insights for future campaigns and demonstrate success to clients.

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Describe a time when you turned a challenging situation with a client into an opportunity.

Share an instance where a client's challenge led you to uncover new opportunities for them. Discuss how you adapted your strategy and the resultant positive impact on both their satisfaction and your relationship.

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What role does creativity play in account management?

Creativity is essential in account management as it drives innovative solutions to client challenges. It's crucial to think outside the box and tailor campaigns that truly resonate with audiences and differentiate the client’s brand.

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How do you stay updated with industry trends relevant to account management?

Regularly read industry reports, follow influential thought leaders, attend webinars, and participate in professional groups. Networking with peers can also provide insights into best practices and emerging trends relevant to account management.

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What do you believe makes an effective Account Director at MSQ Asia?

An effective Account Director at MSQ Asia combines strategic thinking with exceptional relationship management skills, creativity, and a client-first approach. The ability to lead and inspire a team while staying focused on client goals is key to driving success.

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The future starts with an idea. And some of the most innovative ideas are found among start-up businesses. But to make them viable, they need to be nurtured, tested and refined. Elmwood LaunchPod is an accelerator program that invites start-ups in...

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Full-time, hybrid
DATE POSTED
January 14, 2025

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