Senior Affiliate Account Manager

As a Senior Affiliate Account Manager at Entain, your responsibilities include planning, executing, and optimizing affiliate campaigns aimed at driving key performance indicators such as first-time deposits and conversion rates. You'll collaborate with various teams, develop creative strategies, manage budgets, and analyze partner performance to ensure you meet growth targets. Additionally, you'll lead affiliate projects, monitor analytics, and adapt strategies for continuous improvement.

To become a Senior Affiliate Account Manager at Entain, you need a minimum of 2-3 years of affiliate experience, preferably in the sports betting and gaming industry. A strong understanding of affiliate platforms, analytical skills, and excellent interpersonal abilities are crucial. Additionally, proficiency in MS Excel and knowledge of digital advertising legislation will set you apart from other candidates.

At Entain, we believe in empowering our Senior Affiliate Account Managers with not just competitive salaries but also comprehensive benefits. You'll enjoy a hybrid working model, generous bonuses, health insurance, and the opportunity for professional development through LinkedIn Learning. Moreover, we celebrate diversity and offer a supportive team atmosphere where recognition and growth are part of our culture.

The work environment for a Senior Affiliate Account Manager at Entain is dynamic, collaborative, and results-focused. You’ll be working closely with marketing, conversion, and creative teams, allowing for a high degree of collaboration. Our culture promotes innovation, and you'll find that your ideas are valued. Moreover, our inclusive atmosphere celebrates individuality and promotes work-life balance through flexible working arrangements.

Entain offers significant growth opportunities for Senior Affiliate Account Managers. With regular performance reviews and a commitment to personal development, you can advance your career through various pathways. You'll gain exposure to a wide range of projects in a leading firm, and we encourage innovation, enabling you to take the lead in shaping successful campaigns that can propel your career forward.

In answering this question, focus on your specific experiences within affiliate marketing, detailing past campaigns you've managed. Highlight successes related to strong KPIs like conversion rates, and explain the strategies you implemented to achieve those results, showcasing your in-depth understanding of the industry.

When addressing this question, describe your analytical approach, outlining the metrics you track, tools you use (like Excel or specific affiliate platforms), and how you derive actionable insights from the data. Share examples of how your recommendations led to improved performance in previous roles.

To effectively respond, discuss specific strategies, such as A/B testing, audience segmentation, leveraging key events, and using creative content. Provide examples of how you've previously applied these strategies to achieve engaging campaigns that met or exceeded growth targets.

In your response, demonstrate your problem-solving and interpersonal skills. Describe a relevant situation where you successfully navigated conflict, emphasizing your communication techniques and your ability to maintain a professional relationship while achieving a resolution.

Discuss the affiliate platforms you have worked with, such as Mexos or Income Access, and any analytic tools that are relevant. Explain how you've utilized these tools to analyze data, optimize campaigns, and report performance back to stakeholders.

Share a detailed success story, focusing on the planning process, execution, data monitoring, and any unique tactics you used. Highlight the results in terms of KPIs achieved and discuss key learnings that contributed to its success.

Explain your methods for staying informed, such as reading industry publications, participating in webinars, or networking with peers. Emphasize your commitment to continuous learning and adapting with the fast-paced trends of the affiliate marketing landscape.

Discuss your thoughts on current challenges, whether it's increasing competition or the impact of changing regulations. Provide insight into how you would strategize to overcome these challenges and stay ahead in your campaigns.

Detail your budgeting strategies, including how you allocate funds, monitor spending, and adjust strategies based on performance metrics. Offer examples of how you've adhered to budget constraints while still achieving campaign success.

In your answer, talk about your familiarity with relevant legislation and how you ensure that all campaigns follow these regulations. Illustrate how you’ve adhered to compliance guidelines in previous roles to maintain brand integrity and protect the company.