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Senior Affiliate Account Manager

Company Description

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.

Job Description

Join our team as a Senior Affiliate Account Manager and take the lead in driving high-performance campaigns that make an impact. In this role, you’ll strategise, execute, and analyse affiliate campaigns while collaborating closely with our talented marketing, conversion, and creative teams to achieve and surpass monthly growth targets.

Reporting to the Affiliate Team Lead and as a key member of our Affiliate team, you’ll focus on growing our UK presence for Foxy and Gala, two of our most vibrant brands. Reporting to the Affiliate Manager, you’ll play a crucial role in shaping the success of our affiliate initiatives.

We’re looking for someone who thrives on analytics, loves solving technical challenges, embraces creativity, and is passionate about the ever-evolving digital advertising world. Sound like you? We’d love to hear from you!

What you will do

  • Plan, coordinate, analyze, and optimize partner performance to meet key KPIs like FTDs, CPDs, and conversion rates.
  • Develop creative campaigns to boost customer satisfaction and engagement.
  • Identify growth opportunities, create media plans, and align with key events like sports or gaming cycles.
  • Monitor and manage channel performance and budgets daily.
  • Manage performance of top-tier (T1) Affiliates and run A/B tests to enhance KPIs.
  • Ensure accurate tracking for efficient spend measurement and attribution.
  • Deliver regular performance reports with recommendations to optimize strategies and creatives.
  • Lead affiliate projects, improve platform features, and address technical issues like BI reports and automation.

Qualifications

  • This is a senior executive position, so you will need to have a minimum of 2-3 years affiliates experience. Ideally this will be within the sports betting and gaming industry.
  • Technical experience working with affiliate platforms (e.g. Mexos, Income Access)  
  • Strong analytic and qualitative skills with the ability to analyze and use data efficiently. 
  • Excellent interpersonal skills - ability to engage and collaborate within a large organization. 
  • Solution focused and able to thrive in a result-oriented, high paced environment. 
  • Strategic thinker with the ability to present ideas. 
  • High-level proficiency in MS Excel, PowerPoint, and Word. 
  • Strong understanding of digital advertising legislation and codes of practice. 

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in the UK, you can expect to receive great benefits like:

  • Generous group bonus scheme
  • Hybrid working – 2 days in the office
  • Private medical insurance
  • Pension scheme – matched to 6%
  • Ability to buy and sell holiday
  • Free subscription to wellbeing app Unmind
  • Additional “It’s Your Game” day off to use at either Christmas or New Year
  • Entain & Enhance days – 2 paid days off to focus on your professional or personal development
  • Share save scheme
  • Paid subscription to LinkedIn Learning

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves. 

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. 

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Average salary estimate

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What You Should Know About Senior Affiliate Account Manager, Entain

Are you ready to take your career to the next level with Entain as a Senior Affiliate Account Manager? Located in the vibrant heart of Montfichet Rd, London, this opportunity invites you to lead high-performance campaigns for some of our most exciting brands, including Foxy and Gala. In this role, you'll collaborate with a dynamic team of marketing, conversion, and creative experts to strategize and analyze affiliate campaigns that not only meet but exceed growth targets. If you are passionate about the ever-evolving world of digital advertising and possess a knack for analytics, you're a perfect fit for us! Your main responsibilities will include planning, analyzing partner performance, developing creative strategies to enhance customer engagement, and managing budgets to align with essential growth KPIs. You'll also be expected to lead projects that improve our platform features and ensure precise tracking for spend measurement. With a minimum of 2-3 years of affiliate experience, particularly within the sports betting and gaming industry, you'll bring your knowledge of affiliate platforms and a strategic mindset to the table. At Entain, we believe in putting our people first, offering incredible benefits like a generous bonus scheme, hybrid working options, and professional development opportunities. If you're ready to embrace creativity, thrive in a fast-paced environment, and enjoy working within a collaborative community, we can't wait to hear from you!

Frequently Asked Questions (FAQs) for Senior Affiliate Account Manager Role at Entain
What are the main responsibilities of a Senior Affiliate Account Manager at Entain?

As a Senior Affiliate Account Manager at Entain, your responsibilities will include strategizing and executing high-performance affiliate campaigns, analyzing partner performance against key KPIs, and collaborating with various teams to boost customer satisfaction. You'll also identify growth opportunities and manage relationships with top-tier affiliates to ensure campaign success and optimize results.

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What qualifications do I need to apply for the Senior Affiliate Account Manager position at Entain?

To apply for the Senior Affiliate Account Manager position at Entain, you need at least 2-3 years of experience in affiliate marketing, preferably in the sports betting or gaming industry. Strong analytical skills, familiarity with affiliate platforms, and excellent interpersonal abilities are also crucial to succeed in this role.

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How does Entain support professional development for Senior Affiliate Account Managers?

Entain is dedicated to the professional growth of its employees. As a Senior Affiliate Account Manager, you will have opportunities to participate in training programs, such as LinkedIn Learning, and benefit from 'Entain & Enhance' days specifically allocated for development, further enabling you to excel in your career.

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What type of benefits can a Senior Affiliate Account Manager expect at Entain?

A Senior Affiliate Account Manager at Entain can expect a competitive salary coupled with great benefits, including a generous group bonus scheme, hybrid working options, private medical insurance, and active contributions to a pension scheme, among others. This reflects our commitment to the well-being of our employees.

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What is the work culture like for Senior Affiliate Account Managers at Entain?

The work culture at Entain is vibrant and inclusive, focusing on collaboration and celebrating individuality. As a Senior Affiliate Account Manager, you will find yourself in a friendly and supportive environment where your contributions are valued, and creativity is encouraged.

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Common Interview Questions for Senior Affiliate Account Manager
Can you describe your experience with affiliate marketing in the sports betting industry?

It's essential to emphasize specific campaigns you have worked on, explaining your role in driving results for those campaigns. Be sure to detail any measurable outcomes, like key performance indicators (KPIs) you influenced, to demonstrate your value in the sector.

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How do you analyze and optimize affiliate performance?

Discuss your approach to monitoring performance metrics and your method for identifying trends or issues. Mention how you use analytics tools to derive actionable insights and optimize campaigns efficiently.

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What strategies have you implemented to increase affiliate engagement?

Share specific examples of campaigns where you successfully increased engagement. Detail the creative strategies you used and the outcomes achieved, as well as what you learned from those experiences.

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How do you handle poor-performing affiliates?

Highlight your process for assessing affiliate performance and your willingness to communicate candidly with partners about strategies for improvement. Discuss how you utilize data to provide constructive feedback and create action plans.

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Can you give an example of a successful campaign you managed?

Describe a specific campaign, what your objectives were, the steps you took, and the results achieved. Focus on the collaborative aspects and how you leveraged your team's strengths.

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What tools or platforms do you prefer for managing affiliate marketing campaigns?

Mention the affiliate marketing platforms you are familiar with, like Mexos or Income Access, and describe how you utilize these tools for campaign management, performance tracking, and optimization.

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How do you keep up with trends in digital advertising?

Share the resources you use to stay updated on industry trends, such as blogs, webinars, or industry publications. Highlight any specific knowledge of recent changes in digital advertising legislation relevant to the role.

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What is your approach to budget management for affiliate campaigns?

Explain how you set budgets based on past performance data and forecast future results. Discuss how you monitor expenditures and adjust strategies to stay within budget while maximizing ROI.

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How would you approach collaboration with other teams at Entain?

Discuss your communication style and how you build rapport across departments. Share examples of how collaborating with marketing and creative teams has benefited your campaigns.

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What motivates you in your role as a Senior Affiliate Account Manager?

Convey your passion for driving performance and results through creative campaigns. Discuss how the challenges of the dynamic digital landscape excite you and motivate you to innovate and excel in your role.

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Full-time, hybrid
DATE POSTED
January 7, 2025

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