SEO Content Editor (German market) 

As an SEO Content Editor at Entain, you will be writing compelling, SEO-optimized content in German for our digital platforms. Your responsibilities include conducting in-depth keyword research, optimizing existing content, managing the editorial calendar, and creating long-form content that maintains reader engagement while maximizing keyword opportunities. Collaboration with SEO and marketing teams to develop engaging content strategies is also a key part of this role.

To qualify for the SEO Content Editor position at Entain, you should have native German language skills and be proficient in English. Understanding SEO principles, experience with content management systems like WordPress, and a passion for sports are essential. While not required, prior experience in the gambling or sports betting industry, as well as familiarity with SEO tools, would be advantageous.

The SEO Content Editor at Entain plays a vital role in driving our content strategies. By conducting keyword research tailored to the German market, you help optimize existing content to improve our search rankings. You’ll also collaborate with different teams to create content briefs and guidelines that ensure consistency and quality across all platforms, leading to better reader engagement and visibility.

At Entain, we are committed to your personal and professional development. As an SEO Content Editor, you will benefit from company initiatives such as LinkedIn Learning subscriptions and additional days off focused on your development, allowing you to enhance your skills continuously. Being part of an inclusive team means you can leverage mentorship and networking opportunities within the industry.

Entain promotes a vibrant and supportive work culture where inclusivity and teamwork thrive. As an SEO Content Editor, you'll enjoy a hybrid working model, opportunities for social engagements through various team activities, and a commitment to celebrating individuality. We also prioritize employee wellbeing, with comprehensive benefits that help you maintain a work-life balance while pursuing your passions.

A great way to answer this question is by expressing your passion for sports and digital marketing. Talk about how you admire Entain’s innovation in the gaming industry and how the role aligns with your career goals and values.

Reference specific tools like SEMrush or Google Search Console that you've used in past projects. Explain how you employed these tools for keyword research, tracking rankings, or analyzing competitor content to enhance SEO strategies.

Discuss your approach toward balancing SEO requirements with user experience. Emphasize creating high-quality content that flows naturally while integrating keywords strategically without sacrificing readability.

You can outline a systematic approach, such as conducting a content audit, analyzing current keyword performance, refreshing outdated information, and ensuring internal linking enhances content accessibility for readers.

Discuss your step-by-step process of identifying target keywords through tools and searches, analyzing competition for these keywords, and understanding audience intent to create content that resonates with users effectively.

Highlight your versatility by mentioning the different types of content you’ve produced, such as blog articles, product descriptions, or landing pages, and how they contributed to meeting business goals.

Choose a specific content piece that highlights your ability to combine SEO with engaging writing. Describe the topic, the strategy behind it, and the measurable outcomes, such as increased traffic or engagement.

Mention the resources you follow, such as SEO blogs, forums, webinars, and conferences. Emphasize your ability to adapt to changes in the SEO landscape and implement new techniques into your work.

Talk about your experience working cross-functionally with designers, marketers, or developers. Share specific methods you use for communication and collaboration, such as project management tools or regular team meetings.

Discuss potential challenges such as keeping up with changing algorithms or balancing creativity with optimization. Talk about your problem-solving skills and adaptability in overcoming these hurdles.