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Principal Product Designer

Join us at Entrust  

At Entrust, we’re shaping the future of identity centric security solutions. From our comprehensive portfolio of solutions to our flexible, global workplace, we empower careers, foster collaboration, and build solutions that help keep the world moving safely. 

   

Get to Know Us  

Headquartered in Minnesota, Entrust is an industry leader in identity-centric security solutions, serving over 150 countries with cutting-edge, scalable technologies. But our secret weapon? Our people. It’s the curiosity, dedication, and innovation that drive our success and help us anticipate the future. 

Principal Product Designer, Cryptographic Security Platform

Entrust keeps the world moving safely by enabling strong identities, secure payments, and protected data. It takes an innovative group of dedicated people working together to enable millions of trusted identities and secure customer interactions every day. Join a global team that finds purpose in solving some of the world’s most complex challenges. 

We’re looking for a Principal Product Designer to shape the vision of our Cryptography Portfolio at Entrust.  Our team is responsible for the entire suite of Entrust’s data security products. Today these include market-leading key management, public key infrastructure, certificate lifecycle management, digital signing, hardware security modules, and compliance management solutions. 

You’ll lead design as we bring these solutions together into a unified platform to help customers manage cryptography across some of the largest and most complex enterprises on the planet.  

You will take ownership of and define key design initiatives, influencing the solutions in a new market category and one of Entrust’s core areas of focus. This will require visionary strategic thinking, collaboration with cross-functional teams, and a deep understanding of the broader data security ecosystem. You will inspire and mentor other designers while pushing the design quality bar across the organization. 

We’ll look to you to provide a north star that will guide us, question our assumptions, and help bring a compelling and effective creative vision to life. You’ll become a reliable, credible voice for the business, working closely with product management, engineering, and senior company leaders to build roadmaps, scope projects, and execute at the highest levels. 

What you’ll do at Entrust: 

  • Define the long-term design vision and lead the design strategy of Entrust’s Cryptography Security Platform, balancing the complexity of data security needs with simplicity and usability. 
  • Identify the motivations, needs, expectations, and goals of the people you're designing for and translate these into compelling experiences.  
  • Set the bar for quality on your projects. Typically, you’ll be the only principal designer on a project. You’ll identify opportunities to elevate the work and the team around you, often pushing clients and colleagues outside their comfort zones to deliver exceptional products. 
  • Build meaningful and effective relationships with PMs, Engineers, Data Scientists, and Senior Leaders. 
  • Work closely with design and product leadership to ensure alignment between long-term strategy and business goals, and experience quality.

Required Qualifications: 

  • You have 10+ years of UX/UI design experience, with deep expertise in web and enterprise-level designs, particularly in complex systems. 
  • You possess the ability to be autonomous. You take the initiative and end-to-end ownership of complex projects while collaborating with cross-functional partners and other designers. You seek and give feedback with a positive sense of curiosity and encouragement! 
  • You have exceptional facilitation and communication skills. You enable effective critique and design discussions and have a demonstrated ability to communicate design rationale and strategy effectively. 
  • You are a systems thinker. You are thoughtful about things like network structure, follow models, user discovery, and privacy tools. You understand the importance of sequencing and stage your work accordingly. You build design systems, style guides, color palettes, and experiences that can scale.
  • You have a track record of industry-leading work. You can share impactful product launches that have shaped product direction at a company-wide level, backed by quantifiable and qualitative evidence of success. 
     

In our interview process, we will ask you to share two or three examples of your best work. These case studies should demonstrate your approach to solving tough challenges—giving us a sense of your creative vision, strategy, execution, and results. We love to hear stories that delve into the messiness of the product design process through all its iterations, hypotheses, successes, and failures. We’re not afraid to see unfinished work but we need to know where you ended up and how that outcome impacted the business.  

About us 

Entrust is an innovative leader in identity-centric security solutions, providing an integrated platform of scalable, AI-enabled security offerings. Headquartered in Minnesota, we offer our colleagues the ability to work globally in a flexible and collaborative environment. Our team makes an impact!

The Company: Entrust relies on curious, dedicated, and innovative individuals who anticipate the future and provide solutions for a more connected, mobile, and secure world. Entrust’s technologies and expertise help government agencies, enterprises, and financial institutions in more than 150 countries serve and safeguard citizens, employees, and consumers.  

We Believe: Securing identities is most effective when we value all identities. We are committed to ensuring that, through diversity and inclusion, the many voices that make up our communities are heard. From unconscious bias training for managers to global affinity groups that create connections within and across our enterprise, Entrust expects and encourages all individuals to accept and respect one another. And, of course, to be themselves. 

What Next? 

Apply! We’ll then assess your application against the role requirements. If successful, we’ll begin a two-way conversation to learn more about each other. Typically, this will involve discussions with our VPs of Product and Design before closing out with onsite technical and behavioral interviews with the team. We’ll support you throughout the interview process to ensure you are comfortable and prepared. 

The process from application to completion should take two to four weeks, depending on our schedules. 

We're proud to be an equal opportunity employer, and we value diversity at Entrust. We don't discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 

At Entrust, we don’t just offer jobs – we offer career journeys. Here is what you can expect when you join our team:  

  • Career Growth: Whether you’re a budding developer or a seasoned expert, we’re invested in your professional journey. With learning-forward initiatives and exciting challenges, your growth is our priority.  

  • Flexibility: Life is all about balance. Whether you’re remote, hybrid, or on-site, we offer flexible options that fit your lifestyle.  

  • Collaboration: Here, your voice matters. Our teams thrive on sharing ideas, brainstorming solutions, and working together to build a better tomorrow.  

We believe in securing identities—but it doesn’t stop there. At Entrust, we’re passionate about valuing all identities. Our culture is built on diversity, inclusion, and respect. From unconscious bias training for our leaders to global affinity groups that connect colleagues across the globe, we’re creating a community where everyone is encouraged to be themselves.  

 

Ready to Make an Impact?  

If you’re excited by the prospect of innovating, growing your career, and collaborating in a dynamic environment, Entrust is the place for you. Join us in making a difference. Let’s build a more secure world—together.  

   

Apply today!  

 

For more information, visit www.entrust.com.  Follow us on, LinkedIn, Facebook, Instagram, and YouTube

Compensation Range:


The anticipated starting base pay for this position is: $163,262-$239,451 per year (in the primary posting location). Actual compensation will be determined based on geographic location, education, skills and experience. This position is also eligible for the company’s discretionary annual incentive plan. In addition to your pay, Entrust offers eligible colleagues and their dependents comprehensive health and well-being programs which include medical, vision, dental, a generous 401(k) matching contribution, life and disability insurance, mental health coaching, virtual fitness programs, paid personal time off plus 12 paid holidays, parental leave and education reimbursement. Please speak with the recruiter for more details. Note: Benefit and Compensation programs are subject to eligibility requirements and other terms of the applicable plan or program. Entrust has the right to end, suspend or amend any of its plans at any time in whole or in part.

For US roles, or where applicable:

Entrust is an EEO/AA/Disabled/Veterans Employer

For Canadian roles, or where applicable:

Entrust values diversity and inclusion and we are committed to building a diverse workforce with wide perspectives and innovative ideas. We welcome applications from qualified individuals of all backgrounds, and we strive to provide an accessible experience for candidates of all abilities.

If you require an accommodation, contact accessibility@entrust.com.

Recruiter:

Steve Donahue

Steve.Donahue@entrust.com

Average salary estimate

$201356.5 / YEARLY (est.)
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$163262K
$239451K

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What You Should Know About Principal Product Designer, Entrust

At Entrust, we’re shaping the future of identity-centric security solutions, and we're on the lookout for an incredible Principal Product Designer to join our dynamic team in sunny California! As a Principal Product Designer, you'll take charge of designing our Cryptography Security Platform, which is essential for keeping digital transactions secure and efficient. Your role will involve understanding user needs and expectations to create compelling, user-friendly designs that simplify complex data security tools. You'll collaborate closely with product managers, engineers, and other designers to forge meaningful relationships that drive innovation. We value a strategic thinker, so your ability to set a long-term design vision and push for excellence in quality will be paramount. With over a decade of design experience under your belt, you'll be well-versed in the intricacies of web and enterprise-level systems. At Entrust, your contributions will not only impact our customers but also help shape the direction of our entire organization. We’re committed to creating a diverse and inclusive workplace that embraces all identities. If you’re ready for a rewarding career journey with plenty of opportunities for growth, we can’t wait to welcome you to the Entrust family. Let’s design the future of secure identities together!

Frequently Asked Questions (FAQs) for Principal Product Designer Role at Entrust
What are the key responsibilities of a Principal Product Designer at Entrust?

As a Principal Product Designer at Entrust, your key responsibilities will revolve around defining the long-term design vision for our Cryptography Security Platform. You'll lead design initiatives, identify user needs, and create scalable systems that prioritize usability and security. Collaboration with cross-functional teams including product management, engineering, and senior leadership will be essential as you drive the design strategy.

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What qualifications do I need to become a Principal Product Designer at Entrust?

To qualify for the Principal Product Designer position at Entrust, you should have over 10 years of UX/UI design experience, particularly in complex web and enterprise-level designs. Strong communication skills, a track record of successful product launches, and a collaborative approach to working with diverse teams are also crucial to thrive in this role.

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How does Entrust support career growth for Principal Product Designers?

Entrust is dedicated to fostering career growth for its employees, including Principal Product Designers. You'll have access to learning initiatives and exciting challenges that enhance your skill set. The company values mentorship and hands-on experiences, allowing you to take ownership of complex projects and grow within a collaborative environment.

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What makes Entrust a great place for Principal Product Designers?

Entrust provides a unique blend of innovation and collaboration, making it a fantastic environment for Principal Product Designers. With a commitment to diversity and inclusion, the company encourages creativity and values every individual’s contributions. The opportunity to impact the future of identity-centric security solutions while working with a talented global team is incredibly rewarding.

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What is the interview process for the Principal Product Designer role at Entrust?

The interview process for the Principal Product Designer position at Entrust typically involves several stages, starting with application assessment. Successful candidates will engage in discussions with VPs of Product and Design, followed by technical and behavioral interviews with the team. The process can take two to four weeks, reflecting the company’s dedication to ensuring candidates feel supported and prepared.

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Common Interview Questions for Principal Product Designer
Can you describe your design process as a Principal Product Designer?

When answering this question, share your structured approach to product design, emphasizing user research, prototyping, and iterative testing. Highlight how you collaborate with cross-functional teams and use feedback to refine your designs, showcasing a systems-thinking mentality.

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How do you handle design feedback from cross-functional teams?

Discuss your positive approach to criticism and how you encourage constructive feedback during design discussions. Emphasize your ability to facilitate effective critiques and ensure the team is aligned on the design vision.

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What is your experience with user-centric design for complex systems?

Describe specific projects where you've created user-focused designs for complex systems. Highlight your methodology for understanding user needs and how you translated those into intuitive interfaces, demonstrating the impact of your designs on user experience.

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How do you prioritize design projects as a Principal Product Designer?

Discuss the criteria you use to prioritize design projects, such as user impact, business goals, and alignment with long-term strategy. Provide examples where you balanced multiple projects and delivered exceptional results.

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Can you share an example of a successful product launch you've led?

Present a case study of a product launch that highlights your design approach, collaboration, and measurable success. Discuss the challenges faced and how your design led to improved user experiences or sales.

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How do you stay updated with industry trends in product design?

Share your methods for keeping abreast of industry trends, such as attending conferences, engaging with professional communities online, and following leading design blogs. Emphasize your eagerness to learn and adapt to new insights.

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What role does teamwork play in your design process?

Explain your view on collaboration and how working within cross-functional teams enriches the design process. Share experiences demonstrating how team input often leads to innovative solutions.

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How do you ensure your designs meet both user needs and business goals?

Discuss how you balance user requirements with business objectives through user research, usability testing, and alignment meetings with stakeholders. Emphasize the importance of continuously measuring design success against goals.

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What strategies do you employ to mentor junior designers?

Explain your approach to mentoring, focusing on providing constructive feedback and fostering a culture of open communication. Share examples of how you’ve guided junior designers to enhance their skills and grow their confidence.

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How do you approach creating design systems?

Describe your experience in developing design systems, focusing on collaboration with stakeholders to ensure scalability and usability. Share the benefits that a well-structured design system can bring to the product development process.

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Today more than ever, people demand more seamless, secure experiences, whether they’re crossing borders, making a purchase, accessing e-gov services or logging into corporate networks. Entrust is dedicated to securing a world in motion by enabling...

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DATE POSTED
April 15, 2025

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