Sales Director

The Sales Director at ESW is responsible for driving business development opportunities, achieving revenue targets, leading the sales process for new customers, and nurturing existing relationships. This role also includes substantial market research, proposal contributions, and the development of effective sales strategies tailored to the apparel, fashion, and beauty sectors.

A successful Sales Director at ESW should possess solid sales experience, a proven track record in closing complex deals, and deep knowledge of the eCommerce landscape, specifically in the apparel sector. Strong analytical, communication, and negotiation skills are critical, alongside an entrepreneurial mindset and the ability to build fruitful relationships within the industry.

To be considered for the Sales Director position at ESW, candidates ideally should have at least 3 years of experience at the Director level, solid experience selling eCommerce and SaaS solutions, and a detailed understanding of the apparel and beauty sectors within the U.S. and Canada. Existing connections with decision-makers in related organizations are also highly beneficial.

The Sales Director plays a pivotal role at ESW by driving new client acquisitions and optimizing onboarding processes, which directly contributes to the company's overall revenue goals. By leading the sales strategy and effectively managing accounts, the Sales Director fosters client relationships that encourage upselling and cross-selling, further enhancing company growth.

At ESW, you can expect a vibrant work culture focused on innovation, accountability, and teamwork. The company values diversity and inclusion, encouraging unique perspectives and fostering a supportive environment. Additionally, the hybrid working model promotes a balance between office and remote work, allowing you to thrive professionally and personally.

When answering this question, highlight specific examples of how you’ve managed sales teams, detailing your approach to motivating team members, setting targets, and achieving results. Discuss any initiatives you implemented that contributed to team performance and overall success.

In responding, outline a strategic plan that includes market research, identifying potential leads, tailoring outreach methods to suit the audience, and fostering relationships. Mention tools or methodologies you’d employ for lead generation and how you would assess their effectiveness.

Discuss your philosophy around client relationship management, emphasizing personalized communication, regular check-ins, and how you tailor approaches based on each client's unique needs. Be prepared to provide specific examples of how this has resulted in positive outcomes.

Use the STAR method (Situation, Task, Action, Result) to narrate this story. Describe the complexities you faced, the steps you took to overcome them, and the resultant benefits for both the client and your company.

Highlight your experience with specific eCommerce platforms, focusing on how they enhance customer engagement and streamline sales processes. Discuss how this understanding informs your overall sales strategy and impacts customer experience.

Explain your approach to objection handling by emphasizing active listening, empathy, and providing tailored solutions that address client concerns. Offer an example of how you've successfully turned an objection into an opportunity.

Discuss key performance indicators like revenue growth, client acquisition rates, deal closure times, and customer satisfaction scores. Explain how monitoring these metrics helps refine sales strategies and drive success.

Share a specific instance where market conditions shifted or client needs changed, and explain how you adapted your approach. Highlight the result of that change and any lessons learned.

Illustrate your commitment to ongoing learning by mentioning how you follow industry news, attend conferences, engage in networking, or participate in relevant training and development programs.

In your response, express your admiration for ESW's mission, culture, and innovation in eCommerce. Relate your personal career goals and values to those of the company, emphasizing how you envision contributing to its success.