Product Marketing Manager

The Product Marketing Manager at Evoplay is crucial in steering our innovative products to market. Responsibilities include conducting market research to identify trends and customer needs, analyzing data to inform product decisions, and collaborating with cross-functional teams to define product requirements and specifications. Additionally, you'll be driving the product development process from conception to launch, developing aligned product roadmaps, and defining comprehensive go-to-market strategies. Monitoring key metrics to evaluate the success of launches is also part of your role.

To be a successful Product Marketing Manager at Evoplay, you'll need at least 2 years of experience in product marketing, preferably in the iGaming or related industries. A strong strategic mindset, knowledge of UI/UX principles, and familiarity with digital marketing channels—including social media and SEO—are essential. Additionally, having proficiency in data analytics tools and project management skills will give you an edge in optimizing our marketing campaigns.

Collaboration is key for a Product Marketing Manager at Evoplay. You will work closely with product management, sales, and other teams to ensure that product development aligns with marketing strategies. Engaging with various stakeholders enhances our projects and fosters a creative environment to drive product success. This cross-functional teamwork is fundamental for launching our unique titles in the fast-paced iGaming industry.

At Evoplay, we prioritize continuous learning and professional development. As a Product Marketing Manager, you’ll have access to resources that keep you updated on the latest industry trends and best practices. Additionally, our flexible working hours and direct access to C-level executives enable you to suggest new business ideas and drive change, which fosters personal and career growth.

Evoplay is committed to the well-being and growth of its employees. As a Product Marketing Manager, you can enjoy benefits such as corporate psychologist support, gifts for significant occasions, legal assistance, and the flexibility of remote work. We create a fun environment that supports wellness while you're working on exciting, impactful projects in the iGaming industry.

In your response, highlight specific instances where you crafted go-to-market strategies. Discuss the market research process you undertook, the competitor analysis you performed, and how you tailored messaging and positioning for the product. Don’t forget to mention the metrics you used to evaluate the strategy's success.

Share your method for prioritization and time management. Emphasize any tools you use, such as project management software, and discuss how you balance urgent tasks with long-term projects while ensuring the quality of your work remains high.

Discuss various strategies such as surveys, focus groups, or user testing. Explain how you analyze the feedback and integrate it into your product development process to enhance user experiences, using examples from your previous roles.

Provide a concise overview of a product launch, outlining your role in the process, the strategies you utilized, and the measurable successes that resulted from your efforts. This demonstrates your capability and impact in a similar position.

You can talk about sources such as industry publications, webinars, conferences, and professional networks you are part of. Mention how you apply insights from these resources to enhance your marketing strategies.

Illustrate your communication style and teamwork philosophy. Sharing how you establish rapport and ensure alignment with sales and product management teams will highlight your collaborative abilities.

Be specific about the KPIs or metrics you use to gauge campaign performance. Discuss tools you might have utilized for tracking data and how you analyze results to refine future marketing strategies.

Discuss various digital marketing channels you’ve used, such as social media, SEO, and content marketing, and provide examples of how you integrated these channels into overall product marketing campaigns.

Outline a systematic research process, emphasizing how you collect data on customer needs, competitor offerings, and market trends. Share any tools or frameworks that assist in your decision-making.

Discuss your understanding of UI/UX principles and share examples of how you have collaborated with design teams to create engaging user experiences. Highlight any successful initiatives that led to improved user retention or satisfaction.