Performance Marketing Coordinator

The Performance Marketing Coordinator at PHOENIX plays a pivotal role in the execution of digital marketing campaigns. This includes managing paid social, online video, and display advertising. They work closely with cross-functional teams to ensure that creative assets align with campaign goals and meet industry best practices, ultimately driving the digital marketing strategies of our renowned brands.

To be considered for the Performance Marketing Coordinator position at PHOENIX, candidates should have a college degree in a relevant field and 0-3 years of experience in digital marketing, particularly in areas such as SEO, SEM, or affiliate marketing. Retail experience is also preferred, alongside strong analytical abilities and proficiency in tools like Google Analytics.

Critical skills for the Performance Marketing Coordinator position at PHOENIX include strong interpersonal skills to collaborate effectively with cross-functional teams, an analytical mindset to assess campaign performance, and proficiency in Excel or Google Sheets. Additionally, being a self-starter and thriving in a fast-paced environment is essential.

As a Performance Marketing Coordinator at PHOENIX, you can expect a dynamic, fast-paced work environment. The company emphasizes a collaborative approach, allowing you to work with various teams while promoting a culture of innovation and continuous improvement in digital marketing initiatives.

The Performance Marketing Coordinator significantly contributes to PHOENIX's marketing strategy by executing campaigns that increase brand visibility and engagement. They leverage data analytics to monitor campaign effectiveness, provide insights, and implement strategies that drive growth in our digital marketing efforts, aligning with our brand's mission.

In your response, focus on specific channels you've worked with, such as SEM or affiliate marketing. Provide examples of campaigns you've managed and the impact they had on business goals, emphasizing metrics that demonstrate your success.

Share the resources, websites, and professional networks you follow to stay informed about digital marketing. Mention any recent trends you've applied in your work and how they helped improve campaign outcomes.

Use the STAR method to detail a specific project involving cross-functional collaboration. Highlight your role and how effective communication facilitated the project’s success, showcasing your team-oriented approach and ability to resolve conflicts.

Mention tools like Google Analytics, Excel, or any specialized marketing platforms. Discuss how you use these tools to gather insights and how they inform your marketing strategies and decisions.

Discuss various tactics, such as A/B testing, audience segmentation, and adjusting bids based on performance metrics. Provide concrete examples of how you’ve successfully applied these strategies to optimize campaigns in the past.

Provide examples of how you've managed stress and deadlines effectively. Highlight your prioritization skills and how you maintain productivity without compromising quality.

Detail the objectives, your specific contributions, and the results of the campaign. Emphasize the metrics that demonstrate its success and what you learned from the experience.

Explain how you rely on data to guide campaign strategies and inform adjustments. Discuss specific instances where data-driven decisions led to improved results or insights.

Discuss your approach to aligning creative work with strategic goals, including collaboration with teams, adhering to best practices, and understanding the brand’s voice and objectives.

Express your passion for analyzing data and driving results. Share how the impact of successful marketing campaigns inspires you and aligns with your personal and professional goals.