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Strategy Expert

The Rol

Accountable for transforming data into actionable insights for all internal stakeholders, guiding decision-making, and enhancing customer experiences through strategic marketing leadership. The Strategy Expert will lead comprehensive communication and strategic plans that integrate media mix, target definitions, and engagement strategies to align with brand objectives.

Deliverables:

  • Strategic Brand Action Plans
  • Consumer and Content Strategies
  • Benchmarking and Trend Analysis Reports
  • Consumer Insight Reports
  • Social Brands Reports
  • Research
  • Consumer Journeys Understanding
  • And other brand related reports & documentation

Responsibilities:

  • Convert data into strategic insights, supporting internal stakeholders with decision-making tools.
  • Identify trends using advanced tools and tailor business and communication plans to these insights.
  • Design workshops, research methodologies, stakeholder plans, and KPI analysis for strategic guidance.
  • Create comprehensive communication and engagement strategies across media channels and touchpoints.
  • Mentor and inspire strategic thinking across the organization, driving growth and innovation.
  • Adapt strategies in real time based on consumer responses and market benchmarks.
  • Generate 360o strategies leveraging customer insights.
  • Implement methodologies to bring brand strategies to life, aligning with client goals.
  • Present documents to key stakeholders in a professional manner
  • Proactive reporting development

Who you are?

  • BA or BS in Marketing, Communications, or Journalism; a Master’s degree is a plus.
  • 5+ years of experience in Marketing and Social Media Marketing, preferably in an agency
  • setting.
  • Basic understanding of Marketing Automation, Web analytics, SEO, SEM, and digital
  • technologies.
  • Tools: Global Web Index, Trendwatching, Social Listening, Tagger, WARC
  • Strong leadership and organizational skills to inspire and manage multicultural teams.
  • Bilingual proficiency in English and Spanish.
  • Proactive, inspirational, and positive attitude.
  • Strong communication skills and a proactive attitude.

Benefits

  • Enjoy 23 days of annual vacation to relax and find your inner Zen 🧘🏻
  • You'll have the day of your birthday to celebrate as you prefer, so you can relax and celebrate in style! 🎊🥳
  • Join our team and experience the amazing benefits of having major medical insurance coverage! 🩺
  • Delight yourself with delicious meals by making use of our tempting pantry vouchers! 🌯🤤
  • You can enjoy the pleasures of a hybrid work environment 👩🏻‍💻
  • Work at your own pace with our flexible hours🌟.
  • You'll have exciting opportunities for career growth 💯
  • Get ready for a rewarding opportunity! As part of this amazing role, you will have the opportunity to contribute your skills and time to a worthy cause. Join our team and you'll have the option to volunteer 40 life-changing hours each year 🌎

About Findasense

At Findasense we are a global Customer Experience company, we rely on the power of data to create personalized experiences and execute strategies by creating relevant content. We believe in self-management, transparency and we focus on a collaborative culture where our EPIC model (Strategy, Purpose, Identity and Culture) makes us unique, different and allows us to create long term lasting relationships.

Translated with DeepL.com (free version)

What You Should Know About Strategy Expert, Findasense

Are you ready to take your marketing expertise to the next level with Findasense? We are on the lookout for a talented Strategy Expert who will play a pivotal role in transforming data into actionable insights that guide decision-making and enhance customer experiences. You'll dive deep into strategic marketing leadership, creating comprehensive communication plans that embrace a variety of media channels to align with our brand objectives. As a Strategy Expert, you'll be responsible for delivering impactful documents such as Strategic Brand Action Plans and Consumer Insight Reports. You'll engage with internal stakeholders, adapting strategies based on dynamic consumer responses and market trends. If you’re passionate about turning data into strategic insights and enjoy mentoring others, this role is perfect for you! With a background in Marketing or Communications and at least 5 years of experience, particularly in a digital or agency setting, you will thrive in our innovative culture. Plus, enjoy our generous benefits package that includes 23 days of vacation, hybrid work options, and opportunities for volunteer work. Join us and make a real difference at Findasense!

Frequently Asked Questions (FAQs) for Strategy Expert Role at Findasense
What are the main responsibilities of a Strategy Expert at Findasense?

As a Strategy Expert at Findasense, your main responsibilities will include converting data into strategic insights, developing comprehensive communication strategies, and mentoring teams to drive growth and innovation. You'll focus on analyzing consumer trends using advanced tools to create strategic brand action plans, delivering presentations, and adapting strategies in real-time based on feedback and market conditions.

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What qualifications are required to be a Strategy Expert at Findasense?

To excel as a Strategy Expert at Findasense, candidates should possess a BA or BS in Marketing, Communications, or Journalism, with a Master’s degree being a plus. Additionally, at least 5 years of experience in Marketing and Social Media Marketing is necessary, preferably in an agency environment. Strong leadership skills, bilingual proficiency in English and Spanish, and a proactive attitude are essential for success in this role.

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What tools will a Strategy Expert use at Findasense?

In the role of Strategy Expert at Findasense, you'll leverage various tools such as Global Web Index, Social Listening, Tagger, WARC, and Trendwatching. These tools will help you analyze data, understand market trends, and develop actionable insights that inform your strategies and decisions.

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How does Findasense support the career development of a Strategy Expert?

At Findasense, we value our employees' growth and offer exciting opportunities for career development. As a Strategy Expert, you will have access to resources that encourage your professional growth, including mentoring and the chance to engage in impactful projects that enhance your skill set and influence within the organization.

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What communication strategies will a Strategy Expert implement at Findasense?

As a Strategy Expert at Findasense, you'll be responsible for creating diverse communication strategies that resonate with target audiences across various media channels. You'll ensure that all strategies are aligned with brand objectives while using consumer insights to design engaging touchpoints and enhance overall customer experience.

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Common Interview Questions for Strategy Expert
Can you explain your experience with data analysis and how it relates to strategy development?

In answering this question, highlight specific examples where you've successfully transformed data analysis into actionable strategies. Discuss the tools you used, the processes you followed, and the impact your strategies had on the business outcomes.

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How do you approach creating a comprehensive communication strategy?

When asked this, detail your step-by-step process for designing communication strategies, including stakeholder involvement, market research, and the channels you would consider using. Share any frameworks or methodologies you prefer to employ.

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What methods do you use for benchmarking and trend analysis?

Describe the tools and approaches you utilize for benchmarking, such as market analysis and competitor reviews. Emphasize the importance of continuously monitoring trends and adjusting strategies as necessary.

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How do you mentor and inspire others in your team?

In your response, share your personal experiences with mentoring and how you foster a culture of learning and strategic thinking. Provide specific examples of how you've guided colleagues towards achieving their goals.

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Can you discuss a time when you had to adapt a strategy based on consumer feedback?

Provide a specific scenario where consumer feedback significantly influenced your strategy. Explain how you collected the feedback, what changes you made, and how these changes led to improved results.

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What role does SEO play in your strategic planning?

Discuss the importance of SEO in reaching target audiences and driving organic traffic. Explain how you incorporate SEO principles into your strategies for maximum visibility and engagement.

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How do you ensure alignment between your strategies and brand objectives?

Articulate how you maintain focus on brand objectives during strategy development. Discuss your strategies for regularly checking in with key stakeholders and ensuring that communication remains consistent.

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What challenges have you faced in former projects and how did you overcome them?

Outline specific challenges you encountered, along with the effective strategies you implemented to resolve these issues. Emphasize resilience and adaptability, showcasing your problem-solving skills.

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How do you stay updated on the latest trends in marketing and strategy development?

Mention various resources you use, such as industry blogs, webinars, and networking events. Highlight your commitment to continuous learning and share any recent trends you've incorporated into your strategies.

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What excites you about the prospect of becoming a Strategy Expert at Findasense?

In your response, convey your genuine enthusiasm for the role at Findasense. Discuss your alignment with their values and goals, and express how you see yourself contributing to the organization's success.

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Findasense is a global customer experience company with innovation consultancy, experience factory and technological integration capabilities, whose mission is to innovate and transform how companies relate to people. Findasense was born in Madrid...

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Full-time, hybrid
DATE POSTED
December 19, 2024

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