Visual Content & Brand Designer

As a Visual Content & Brand Designer at FLiiP, your key responsibilities include designing and producing a wide range of visual content—from static graphics to motion graphics and videos. You'll collaborate with our Chief Growth Officer to elevate our brand and support various marketing efforts. Additionally, you’ll maintain our visual identity across different channels and help build scalable systems for the team to work efficiently.

Candidates for the Visual Content & Brand Designer position at FLiiP should have 4-6 years of experience in brand design, visual design, or as a creative generalist, ideally in a startup or fast-paced environment. You should have a strong portfolio showcasing your range in layout, typography, color, motion design, and video work. Proficiency in tools like Figma, Adobe CC, and recent AI-powered platforms is also essential.

At FLiiP, the Visual Content & Brand Designer plays a crucial role in supporting our marketing initiatives by translating messaging and strategy into visually impactful creative. Collaborating with the content marketing team, your designs will be instrumental in generating high-quality content for organic channels, paid ads, and product messaging, helping to drive growth and engagement.

For the Visual Content & Brand Designer position at FLiiP, proficiency in modern design tools like Figma, Adobe Creative Cloud, After Effects, and Webflow is important. Familiarity with AI-powered platforms such as Runway and Midjourney is also favorable, as these tools will help streamline workflows and maximize creativity in your design process.

The culture at FLiiP is fast-moving and execution-focused, where experimentation is encouraged, and speed is celebrated. As a Visual Content & Brand Designer, you’ll be part of a tight-knit team that collaborates closely with executive leadership, giving you the opportunity to impact the company's visual identity significantly.

When approaching design for multiple formats, it's crucial to first understand the specific requirements and goals for each medium. I would gather insights from the marketing team to ensure that the visuals align with the brand’s voice and objectives, then I would create adaptable templates to maintain consistency while allowing room for creativity.

In my previous roles, I have worked on various motion design projects, ranging from simple animations to complex video edits that tell a story. I utilize tools like After Effects to bring my concepts to life, ensuring they are engaging and align with the overall marketing strategy of the brand.

To evolve a brand's visual identity, I begin by analyzing the current elements and gathering feedback from stakeholders. I then research industry trends and audience preferences to develop innovative ideas that enhance the brand's appeal. Collaboration with cross-functional teams ensures that the new visuals resonate with overall business goals and strategies.

Prioritizing projects involves assessing urgency and impact. I utilize project management tools to track progress and communicate with team members regularly. By establishing clear timelines and milestones, I can effectively manage my workload and ensure timely delivery without compromising quality.

I am particularly proud of a rebranding project I led that involved a complete overhaul of the brand’s visual assets. It not only increased engagement rate significantly but also strengthened the brand identity in the market. I believe the collaborative process and the impressive results made it a noteworthy achievement.

I’ve used AI tools like Midjourney to enhance my creative process, generating ideas and concepts faster. For instance, I use AI-generated visuals as a foundation, then refine them to fit our brand standards. This not only improves efficiency but also allows me to focus on more strategic aspects of the design.

Ensuring alignment with marketing strategies starts with a solid understanding of the marketing goals and target audience. I collaborate closely with the marketing team throughout the design process, seeking feedback and adjustments while keeping communication open to make certain our visuals resonate with the intended messaging.

My favorite aspect of working in a startup like FLiiP is the opportunity for creativity and innovation without restrictive processes. The fast-paced nature encourages experimentation and provides a direct line of sight to see how my work contributes to the company’s growth and success.

Balancing quality and speed involves a clear understanding of project requirements and deadlines. I focus on establishing a solid foundation for each project initially, then enter iterations based on feedback to ensure quality while maintaining momentum. This allows me to deliver impactful designs efficiently.

In approaching a brand refresh project at FLiiP, I would start with extensive research to assess the current brand perception. Then, I’d involve key stakeholders to gather insights and ideas, followed by conceptualizing a direction that reflects both the organization’s goals and audience expectations, ensuring a smooth transition.