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Sales Director - West Region

About Fluence: Fluence (Nasdaq: FLNC) is a global market leader delivering intelligent energy storage and optimization software for renewables and storage. Our solutions and operational services are helping to create a more resilient grid and unlock the full potential of renewable portfolios. With gigawatts of successful implementations across nearly 50 markets, we are transforming the way we power our world for a more sustainable future. For more information, please visit fluenceenergy.com.

 

OUR CULTURE AND VALUES


We are guided by our passion to transform the way we power our world. Achieving our goals requires creativity, diversity of ideas and backgrounds, and building trust to effect change and move with speed.


We are Leading

Fluence currently has thousands of MW of energy storage projects operated or awarded worldwide in addition to the thousands of MW of projects managed by our trading platform—and we are growing every day.


We are Responsible

Fluence is defined by its unwavering commitment to safety, quality, and integrity.


We are Agile

We achieve our goals and meet our customer’s needs by cultivating curiosity, adaptability, and self-reflection in our teams.


We are Fun

We value the diversity in thought and experience of our coworkers and customers. Through honest, forthcoming, and respectful communications we work to ensure that Fluence is an inclusive and welcoming environment for all. 


ABOUT THIS POSITION


This role will support US West Region.


Fluence seeks a Sales Director – Americas with expertise in energy storage markets to expand and accelerate Fluence’s market share in the Americas region, primarily focused on North America. This role demands a strategic, analytical mindset and demonstrated experience in sales and market development, preferably in energy storage or renewable energy sectors. In this role you will contribute individually, work across internal teams, and manage external relationships with third parties as you develop a pipeline of new customers in new and existing verticals.

  

Responsibilities:

· Develops and implements sales strategies to achieve new customers, new markets and further cultivate existing customer relationships. Ensures that strategies are effectively coordinated with marketing efforts.

· Manages a multi-functional team as the region/account lead, driving them through the strategy, encouraging effective communication and monitoring progress.

· Structures and develops cohesive sales strategies through careful analysis of customers, markets, and geographic territories.

· Develops and executes region sales growth strategies based on market insights and analytics to increase market share and revenue.

· Works to understand and target customers’ needs and propose solutions to effectively meet customers’ needs.

· Monitor and report on the evolution of markets. Inform, advise, and collaborate with Product Development, Marketing, and with the Sales team, incorporating an analytical approach into growth plans.

· Conducts market research on competitors’ products and strategies to keep strategic sales and strategies on target.

· Collaborates with various departments throughout the company to continually improve processes, products, and quality in support of best business practices.

· Demonstrates the values and mission of Fluence Energy through open and honest communication with internal and external customers.

· Understand and influence market behaviors and perform early–stage new market entry planning and ongoing offer development. Innovate to unlock new markets and customer segments for Fluence products.

· Educate customers and stakeholders in key markets on the benefits of energy storage related products and services. Develop programs and processes to transition customers from early stages to meaningful sales opportunities.

· Perform comprehensive data analysis to identify market trends and opportunities and shape the strategic sales direction for Fluence in the Americas region (western hemisphere).

· Develop, support, and manage competitor intelligence and customer feedback activities to gain insights into market dynamics, competitive positioning, and growth strategy.

· Reinforce and deepen a culture focused on data-driven analysis, emphasizing analytical methods in business growth.

· Lead industry efforts in support of the energy transition while promoting and enhancing the value case for Fluence products and services.


What does the ideal candidate bring to Fluence?
  • Bachelor's or master's degree in a related technical field with a strong analytical emphasis.
  • At least 8 years in growth-oriented roles, with significant experience in strategic selling within the energy, energy storage or renewable energy sectors; plus, at least 2 years managing a deals team, either directly or indirectly.  
  • Strong knowledge of market participants, stakeholder landscape, and energy storage customer segments across the region.
  • Proven ability in leveraging advanced analytics, market intelligence, and customer feedback for business expansion and strategy development.
  • Strong presentation and interpersonal skills required. The candidate should be able to create compelling arguments and communicate them to internal and external audiences.
  • Mastery in data analysis tools and methodologies, especially relevant to the energy market.
  • Exceptional leadership and communication skills, adept at strategically applying complex analytical data.
  • Ability to thrive in a fast paced and dynamic environment.
  • A team player with a global mindset.


At Fluence we are dedicated to building a diverse, inclusive, and authentic workplace; if you are excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply!

 

Unlimited PTO

Medical, Dental, Vision, Life and Pet Insurance

Generous 401K Match

Annual Bonus Incentive

 

#energy #sustainability #inclusionmatters

 

 

Follow Fluence on LinkedIn:  Fluence LinkedIn

Fluence Career Page: Fluence Careers

 


Fluence IS AN EQUAL OPPORTUNITY EMPLOYER and fully subscribes to the principles of Equal Employment Opportunity to ensure that all applicants and employees are considered for hire, promotion, and job status without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, marital or familial status. 

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What You Should Know About Sales Director - West Region, Fluence

Join Fluence as a Sales Director for the West Region and play a pivotal role in expanding our influence in the dynamic energy storage market! At Fluence, we’re redefining how the world powers itself through innovative energy storage solutions and optimization software. Your mission will involve sculpting and executing cutting-edge sales strategies to tap into new customer segments while nurturing existing relationships. More than just hitting targets, you’ll collaborate with multidisciplinary teams to create holistic solutions that resonate with clients' needs. With your analytical prowess, you’ll monitor market shifts, evaluate competitor strategies, and drive growth initiatives that elevate our market share. As a leader, you’ll inspire your team, encouraging open communication and streamlining our efforts across various departments. You’ll also work closely with product development and marketing to ensure our offerings align perfectly with market demands. If you have a strong background in strategic selling, a passion for sustainability, and a knack for analytical thinking, Fluence is eager to welcome you to our vibrant team where creativity and collaboration flourish!

Frequently Asked Questions (FAQs) for Sales Director - West Region Role at Fluence
What responsibilities does the Sales Director for the West Region at Fluence hold?

The Sales Director - West Region at Fluence is responsible for developing and executing sales strategies to penetrate new markets and expand client relationships. You will manage a multi-functional team, conduct market research, analyze competitors, and lead initiatives to enhance Fluence’s presence in the energy storage sector.

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What qualifications are required for the Sales Director position at Fluence?

Candidates for the Sales Director - West Region role at Fluence should possess a Bachelor's or Master's degree in a related technical field, along with at least 8 years of experience in growth-oriented sales roles, specifically within the energy or renewable sectors. Exceptional leadership, analytical, and communication skills are also essential.

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How does Fluence measure success for its Sales Director - West Region?

Success for the Sales Director - West Region at Fluence is measured by the ability to grow market share, establish meaningful customer relationships, and contribute to revenue targets. Results are often tracked through sales analytics and performance against strategic growth plans.

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What is the work culture like at Fluence for the Sales Director role?

Fluence promotes a culture that values creativity, diversity, and agility. The Sales Director role encourages open communication and collaboration across teams while fostering a supportive environment that prioritizes inclusivity and continuous improvement!

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What are the key skills needed for the Sales Director - West Region at Fluence?

Key skills for the Sales Director - West Region include strong interpersonal and presentation abilities, proficiency in data analysis tools, a strategic mindset, and proven leadership capabilities. A deep understanding of the energy storage market and customer dynamics is critical for success.

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Common Interview Questions for Sales Director - West Region
What sales strategies have you successfully implemented in the energy sector?

You can discuss specific strategies that led to proven results, such as entering new markets or enhancing customer engagement. Highlight the analytical approach you took and the outcomes it achieved.

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How do you go about building and maintaining relationships with key stakeholders?

Explain your methodology for relationship management, focusing on communication and understanding clients’ needs. Provide examples of how you fostered successful partnerships in previous roles.

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Describe a time when you used market analysis to inform your sales approach.

Discuss an instance where data analysis revealed trends or opportunities that directed your sales strategy. Emphasize the impact this had on your team's success.

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How do you prioritize your sales pipeline effectively?

Talk about how you assess potential leads based on strategic value and likelihood of closure. Share any tools you utilize to streamline this process and maintain organization.

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Can you share an example of managing a multi-functional team?

Provide a specific example of how you guided a diverse team towards a common goal, emphasizing your leadership qualities and the strategies that fostered collaboration.

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How do you stay updated on industry trends and competitor strategies?

Describe your methods for research, such as attending conferences, subscribing to relevant publications, or utilizing network contacts. Highlight how this information feeds into your strategic sales plans.

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What role does customer feedback play in your sales strategy?

Discuss the importance of listening to customer feedback, how you collect this information, and how you implement it into product development and sales tactics to enhance customer satisfaction.

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How would you approach entering a new market segment?

Outline a step-by-step approach, starting with market research, identifying target customers, and crafting tailored strategies that resonate with that segment’s unique needs.

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What motivates you in your sales career?

Share your personal motivations, such as the thrill of closing deals or the opportunity to contribute to sustainability through energy solutions. Relate this to your potential impact as a Sales Director at Fluence.

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How do you handle rejection in sales?

Explain your approach to rejection, focusing on resilience and learning from experiences. Discuss how you maintain motivation and adjust strategies for future opportunities.

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Our mission is to create a more sustainable future by transforming the way we power our world. Energy storage is critical to this transformation, yet today the market is fragmented and customers face the challenge of finding a trusted technology p...

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DATE POSTED
January 14, 2025

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