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Demand Generation Coordinator

“We enable greatness in people and organizations everywhere.”FranklinCovey (NYSE: FC) is the workplace of choice forAchievers with Heart. We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories. With more than 2,000 global associates, FranklinCovey transforms organizations by partnering with clients to build leaders, teams, and cultures that get breakthrough results through collective action. Our services and products are primarily delivered through our subscription offerings, which are comprised of the FranklinCovey All Access Pass , which is primarily sold through our Enterprise Division, and theLeaderin Memembership, which is designed specifically for our Education Division. Enterprise clients includeFortune 100,Fortune 500, thousands of small and mid-sized businesses, and numerous government entities. FranklinCovey Education has shared our programs, books, and content with thousands of public and private primary, secondary, and post-secondary schools and institutions.To learn more, visit franklincovey.com .Title:Demand Generation CoordinatorPayroll Title:Marketing CoordinatorDivision & Department:Enterprise MarketingStatus:Full-Time*Reports to:Sr. Director, Demand GenerationLocation:Remote – Anywhere in the contiguous United States (Utah preferred)Compensation:Anticipated compensation for this position is approx. $60-70k**.Job SummaryWe’re looking for a highly organized and results-driven B2B Demand Generation Coordinator to support our marketing team in driving pipeline growth. This role will focus on executing demand generation initiatives, coordinating podcast operations, and project managing integrated marketing campaigns.You’ll work closely with cross-functional teams, including product marketing, event marketing, data, creative, and sales, to ensure smooth execution and optimization of marketing programs. If you’re detail-oriented, thrive in fast-paced environments, and love bringing marketing campaigns to life, we’d love to hear from you!Essential Job FunctionsDemand Generation & Campaign CoordinationAssist in the planning, execution, and optimization of demand generation programs which may include email marketing, paid media, SEO, and ABM initiatives.Project manage multi-channel marketing campaigns, ensuring all stakeholders are aligned and deadlines are met.Coordinate lead-nurturing workflows and support marketing automation efforts.Monitor campaign performance, analyze key metrics, and provide recommendations for improvement.Marketing Project ManagementAct as the central coordinator for demand generation initiatives, ensuring smooth execution across teams.Maintain project timelines, deliverables, and stakeholder communication using Asana.Facilitate collaboration between content, design, and digital teams to produce marketing assets.Identify and mitigate risks that could impact campaign execution.Podcast Operations ManagementSupport with the execution of the company’s podcasts including maintaining a schedule and production timelines.Work with internal teams and external vendors to coordinate podcast recording, editing, and publishing.Collaborate with the web and social media teams to promote podcast episodes and drive engagement.Track podcast performance and audience insights, optimizing based on data.Basic Qualifications3+ years of marketing experiencePreferred Skills & Experience3+ years of experience with B2B demand generation or digital marketing.Strong project management skills with the ability to manage multiple initiatives simultaneously.Self-starter who excels with deadline-oriented milestones and can shift with changing priorities.Excellent communication, organization, and problem-solving skills.Data-driven mindset with experience analyzing marketing metrics and reporting results.Familiarity with podcast production processes and content marketing.Experience with Marketo, 6Sense, and Salesforce.Benefits include medical, dental, and vision insurance, 401(k), employee stock purchasing program, PTO, paid holidays, and more. Please visit franklincoveybenefits.com for details.*Exact hiring location will determine if this position is compensated as an Exempt Salary role or as a Non-Exempt Hourly role.**Actual offer may be outside of this range and will be determined by education, experience, knowledge, skills, and abilities, as well as geographic location, internal equity and alignment with market data#LI-Remote#LI-CL1Unless otherwise noted, applications will be accepted for a minimum of three (3) days from the initial published date on the FranklinCovey job board, but the posting may close at any time after the specified duration.Employer InformationPlease visit franklincoveybenefits.com for a complete US benefits overview. Benefits may include medical, dental, or vision insurance, HSA, PTO, 401(k), holiday pay, employee stock purchasing options, or other benefits. To determine status eligibility, visit https://franklincoveybenefits.com/enroll/ .For an overview of our Interview Process, please visit https://franklincovey.com/careers/working-at-franklincovey/ .FranklinCovey is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Please visit https://www.franklincovey.com/careers/notices-and-provisions/ for our fullEqual Employment Opportunitypolicies andNotice and Pay Transparency Nondiscrimination Provision.Direct Reasonable Accommodation requests toaccommodations@franklincovey.com.For our Privacy Policy, please visit https://www.franklincovey.com/privacy (https://sites.google.com/franklincovey.com/equal-employment-opportunity/adaraptnp) .
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What You Should Know About Demand Generation Coordinator, Franklin Covey

Are you passionate about driving marketing success and supporting initiatives that elevate organizational greatness? If so, FranklinCovey is looking for a Demand Generation Coordinator to become an integral part of our remote marketing team! Based in Madison, WI, you'll collaborate with dynamic cross-functional teams to execute innovative demand generation programs for our B2B audience. Your day-to-day responsibilities will involve planning and optimizing various campaigns, managing projects with precision, and contributing to our engaging podcast operations. Imagine leading multi-channel marketing strategies that include email, SEO, and ABM while utilizing tools like Marketo and Salesforce to analyze data and performance metrics. Your organizational skills will shine as you maintain project timelines and ensure smooth communication between our creative, data, and sales teams. Not only will you support campaign performance monitoring, but you'll also leverage your data-driven mindset to suggest impactful improvements. If you love fast-paced environments and possess a keen eye for detail, join us at FranklinCovey in our mission to transform organizations and create lasting impact through leadership and collective action!

Frequently Asked Questions (FAQs) for Demand Generation Coordinator Role at Franklin Covey
What are the key responsibilities of a Demand Generation Coordinator at FranklinCovey?

As a Demand Generation Coordinator at FranklinCovey, you'll be deeply involved in executing demand generation programs, managing multi-channel marketing campaigns, and coordinating podcast operations. Your role includes planning, execution, performance monitoring, and collaboration with various teams to produce impactful marketing assets.

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What qualifications are required to apply for the Demand Generation Coordinator position at FranklinCovey?

FranklinCovey requires a minimum of 3 years of marketing experience, ideally in B2B demand generation or digital marketing. Strong project management skills, excellent communication abilities, and familiarity with marketing tools like Marketo and Salesforce are also essential for success in this role.

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How does the Demand Generation Coordinator contribute to marketing campaign optimization at FranklinCovey?

In the role of Demand Generation Coordinator at FranklinCovey, you'll monitor campaign performance by analyzing key metrics and providing valuable recommendations for improvement. This ensures that our initiatives drive pipeline growth and meet our organizational goals effectively.

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What tools will a Demand Generation Coordinator use at FranklinCovey?

A Demand Generation Coordinator at FranklinCovey will utilize various marketing tools, including Marketo for marketing automation, Salesforce for CRM, and project management software like Asana to keep campaigns organized and track progress efficiently.

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What is the work environment like for a Demand Generation Coordinator at FranklinCovey?

The work environment for a Demand Generation Coordinator at FranklinCovey is remote-first, allowing talented individuals to thrive from anywhere in the contiguous United States. You'll collaborate with diverse teams, engage in flexible conversations, and enjoy a dynamic setting that encourages both creativity and results-driven strategies.

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Common Interview Questions for Demand Generation Coordinator
Can you explain your experience with B2B demand generation strategies?

When answering this question, discuss specific B2B demand generation strategies you've implemented, including the channels used, metrics tracked, and the impact on pipeline growth. Highlight your analytic skills and how they guide your decision-making.

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How do you prioritize tasks when managing multiple marketing campaigns?

Speak to your organizational skills and project management methods. Mention tools like Asana that you use for tracking timelines and deliverables. Emphasize adaptability and collaboration with team members when adjusting priorities.

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What steps do you take to optimize email marketing campaigns?

Discuss your approach to A/B testing subject lines, analyzing open and click rates, and using data to inform your decisions. Highlight how you might adapt strategies based on audience feedback and performance metrics.

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How familiar are you with podcast production and promotion?

Share your experience with podcasting, including any roles you've had in production, scheduling, or promoting episodes through social media and email. Highlight your understanding of audience engagement and performance tracking.

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What specific metrics do you focus on when assessing the performance of marketing campaigns?

Identify key performance indicators such as conversion rates, return on investment (ROI), engagement rates, and lead nurturing progress. Discuss how these metrics influence future marketing strategies.

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How would you handle conflicting timelines among project stakeholders?

Illustrate your communication skills by explaining how you would facilitate discussions to identify priorities and ensure alignment among stakeholders. Emphasize the importance of transparency and flexibility in your approach.

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What role does data play in your marketing strategy development?

Talk about your data-driven mindset and how you rely on analytics to shape marketing strategies. Discuss the importance of interpreting data effectively to improve campaigns and drive successful outcomes.

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Can you provide an example of a successful marketing campaign you coordinated?

Prepare a detailed example of a marketing campaign you've managed, explaining your role, the objectives, the process, and the results achieved. This showcases your ability to deliver successful outcomes.

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How do you ensure that all stakeholders are on the same page during a campaign?

Discuss your communication strategies, including regular updates, using project management tools like Asana, and how you foster collaboration among team members to maintain clarity and focus.

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Why do you want to work for FranklinCovey as a Demand Generation Coordinator?

Express your enthusiasm for FranklinCovey's mission of transforming organizations through leadership and collective action. Share how your skills and values align with the company’s goals, expressing a genuine desire to contribute.

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Franklin Covey knows a few habits that will help you. The publisher of the popular The 7 Habits of Highly Effective People book offers clients productivity and time-management seminars, training and consulting in practice areas such as leadership,...

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Full-time, remote
DATE POSTED
March 20, 2025

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