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Integrated Performance Marketing Manager

Intercom seeks an Integrated Performance Marketing Manager to drive audience engagement and conversion through innovative performance marketing strategies. The role is focused on managing cross-channel paid campaigns to support customer acquisition.

Skills

  • Digital ad platforms
  • Data-driven decision making
  • Cross-functional collaboration
  • Strong communication skills
  • Project management

Responsibilities

  • Develop integrated paid marketing strategies
  • Execute high-impact performance marketing campaigns
  • Manage and optimize paid media campaigns
  • Conduct A/B testing and audience segmentation
  • Collaborate with internal teams for alignment

Education

  • Bachelor's degree in Marketing or related field

Benefits

  • Competitive salary and meaningful equity
  • Comprehensive medical, dental, and vision coverage
  • Flexible paid time off policy
  • Paid Parental Leave Program
  • 401k plan & match
To read the complete job description, please click on the ‘Apply’ button
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Average salary estimate

$130000 / YEARLY (est.)
min
max
$120250K
$139750K

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What You Should Know About Integrated Performance Marketing Manager, Intercom

Are you ready to take your marketing career to the next level? Intercom, based in the vibrant heart of San Francisco, is searching for a talented Integrated Performance Marketing Manager to join our dynamic team! Our mission is to empower businesses to deliver exceptional customer experiences, and we need someone passionate about performance marketing to champion our initiatives. As the Integrated Performance Marketing Manager, you'll play a crucial role in developing and executing innovative paid marketing strategies across various channels. You'll have the freedom to collaborate with cross-functional teams, leveraging your creativity and analytical skills to optimize campaigns that drive audience engagement and customer acquisition. From forecasting the impact of your strategies to managing budget allocations, you’ll be at the forefront of our marketing efforts. If you’re a data-driven thinker who thrives in high-energy environments and is adept at managing multi-channel campaigns, then this is the role for you. You'll be using your hands-on experience with digital ad platforms—like Google Ads and LinkedIn—to ensure our campaigns are not just successful, but revolutionary! Plus, you'll have the chance to work with some of the best minds in the industry to keep our campaigns fresh and innovative. At Intercom, we cherish our employees, offering competitive salaries, comprehensive benefits, and a vibrant company culture. Are you ready to reshape the future of customer service marketing with us?

Frequently Asked Questions (FAQs) for Integrated Performance Marketing Manager Role at Intercom
What are the key responsibilities of the Integrated Performance Marketing Manager at Intercom?

The Integrated Performance Marketing Manager at Intercom is responsible for developing and executing integrated paid marketing strategies aimed at improving audience engagement and customer acquisition. This includes managing cross-channel campaigns across platforms like Google Ads, Facebook, and LinkedIn, while optimizing ad performance through data-driven decision making. The manager will also collaborate with various teams to ensure consistent messaging and alignment with overall marketing goals.

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What qualifications are required for the Integrated Performance Marketing Manager position at Intercom?

Candidates for the Integrated Performance Marketing Manager role at Intercom should have 3+ years of experience on a marketing team within a technology company with rapid growth. A deep understanding of digital advertising platforms is essential, alongside skills in data analysis to drive insights from campaign performance. Effective communication and collaboration skills are also necessary to effectively work with cross-functional teams.

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How does the Integrated Performance Marketing Manager contribute to team collaboration at Intercom?

In the role of Integrated Performance Marketing Manager at Intercom, you will work closely with diverse internal teams, including Integrated Marketing, Sales, Creative, and Analytics. Your ability to foster collaboration will ensure that messaging and marketing efforts are aligned and cohesive across all channels. This collaborative approach is vital to achieving the company’s broader marketing objectives.

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What marketing channels will the Integrated Performance Marketing Manager be responsible for at Intercom?

The Integrated Performance Marketing Manager at Intercom will oversee multiple marketing channels, including Paid Search (SEM), Paid Social on platforms like Meta and LinkedIn, as well as Display and Video marketing. This diverse responsibility requires a strategic approach to ensure each channel effectively contributes to overall campaign goals.

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What benefits can an Integrated Performance Marketing Manager expect at Intercom?

As an Integrated Performance Marketing Manager at Intercom, you will enjoy a competitive salary and equity package alongside comprehensive healthcare and paid parental leave benefits. The company fosters a flexible working environment and actively encourages work-life balance, with fun team events and opportunities for personal development.

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Common Interview Questions for Integrated Performance Marketing Manager
Can you describe your experience with developing paid marketing strategies?

When discussing your paid marketing strategy experience, focus on specific campaigns you have developed in the past. Mention how you identified target audiences, outlined goals, and selected channels that aligned with the campaign objectives. Highlight any successful outcomes by using metrics or KPIs to showcase the impact of your strategies.

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How do you measure the success of a performance marketing campaign?

To measure the success of a performance marketing campaign, emphasize the importance of setting clear KPIs at the outset. Discuss the metrics you track, such as conversion rates, return on ad spend (ROAS), and customer engagement levels. Make sure to mention the tools you use for performance analysis, showcasing your analytical skills.

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What digital ad platforms are you most familiar with?

Discuss your hands-on experience with digital ad platforms, particularly those mentioned in the job description, like Google Ads, Facebook Ads, and LinkedIn. You could explain how you utilized these platforms in past campaigns, detailing any success stories and the strategies that worked well for you.

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Describe a successful integrated marketing campaign you have led.

In your response, outline the objectives, strategies, and channels used in the campaign. Discuss how you coordinated with various teams, what challenges you faced, and how you addressed them. Be sure to include metrics that illustrate the campaign's success and its contribution to broader business goals.

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How do you approach A/B testing in your marketing campaigns?

To effectively discuss A/B testing, mention the process you follow, such as formulating hypotheses, selecting variables to test, and determining target audiences. Emphasize how your testing leads to actionable insights and helps in optimizing future campaigns based on collected data.

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What is your process for optimizing poor performing ads?

When discussing optimization, describe your analytical process for identifying poorly performing ads. Talk about specific metrics you analyze, your methodology for making data-driven adjustments, and how you test changes to improve ad performance over time.

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Can you give an example of a collaboration with a cross-functional team?

Share a specific instance when you collaborated with a cross-functional team. Highlight the teamwork dynamics, the project goals, your role, and the ultimate outcome. Focus on how collaboration enhanced the overall success of the marketing efforts and reinforced synergy across departments.

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What trends do you see shaping the future of performance marketing?

Discuss current trends in performance marketing, such as the rise of video content, personalization, and AI-driven insights. Share your thoughts on how these trends may evolve and impact marketing strategies. Potentially reference insights you’ve gathered from recent case studies or industry reports.

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How do you balance creativity and data-driven decision-making in your campaigns?

Explain how you value both creativity and data in your marketing approach. Discuss how creative ideas for campaigns originate while emphasizing the necessity of backing them with data analysis. You might provide examples of successful campaigns that successfully integrated both elements.

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What tools do you use for campaign management and performance tracking?

Share the tools and software you are proficient in for managing marketing campaigns, such as Google Analytics, SEMrush, or HubSpot. Explain how you leverage these tools for tracking performance, managing budgets, and optimizing campaigns for improved results.

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Intercom is a leading enterprise software company specializing in business messaging, providing businesses with a way to chat with their customers. We stand as the only complete Customer Service platform giving experiences for support teams with AI.

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BADGES
Badge ChangemakerBadge Family FriendlyBadge Future MakerBadge Work&Life Balance
CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Social Impact Driven
Rapid Growth
Passion for Exploration
BENEFITS & PERKS
Dental Insurance
Health Savings Account (HSA)
Vision Insurance
Disability Insurance
Performance Bonus
Family Medical Leave
Paid Holidays
Medical Insurance
Mental Health Resources
Maternity Leave
Paternity Leave
Paid Time-Off
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$120,250/yr - $139,750/yr
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
March 14, 2025

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