Integrated Performance Marketing Manager

The Integrated Performance Marketing Manager at Intercom is responsible for developing and executing integrated paid marketing strategies aimed at improving audience engagement and customer acquisition. This includes managing cross-channel campaigns across platforms like Google Ads, Facebook, and LinkedIn, while optimizing ad performance through data-driven decision making. The manager will also collaborate with various teams to ensure consistent messaging and alignment with overall marketing goals.

Candidates for the Integrated Performance Marketing Manager role at Intercom should have 3+ years of experience on a marketing team within a technology company with rapid growth. A deep understanding of digital advertising platforms is essential, alongside skills in data analysis to drive insights from campaign performance. Effective communication and collaboration skills are also necessary to effectively work with cross-functional teams.

In the role of Integrated Performance Marketing Manager at Intercom, you will work closely with diverse internal teams, including Integrated Marketing, Sales, Creative, and Analytics. Your ability to foster collaboration will ensure that messaging and marketing efforts are aligned and cohesive across all channels. This collaborative approach is vital to achieving the company’s broader marketing objectives.

The Integrated Performance Marketing Manager at Intercom will oversee multiple marketing channels, including Paid Search (SEM), Paid Social on platforms like Meta and LinkedIn, as well as Display and Video marketing. This diverse responsibility requires a strategic approach to ensure each channel effectively contributes to overall campaign goals.

As an Integrated Performance Marketing Manager at Intercom, you will enjoy a competitive salary and equity package alongside comprehensive healthcare and paid parental leave benefits. The company fosters a flexible working environment and actively encourages work-life balance, with fun team events and opportunities for personal development.

When discussing your paid marketing strategy experience, focus on specific campaigns you have developed in the past. Mention how you identified target audiences, outlined goals, and selected channels that aligned with the campaign objectives. Highlight any successful outcomes by using metrics or KPIs to showcase the impact of your strategies.

To measure the success of a performance marketing campaign, emphasize the importance of setting clear KPIs at the outset. Discuss the metrics you track, such as conversion rates, return on ad spend (ROAS), and customer engagement levels. Make sure to mention the tools you use for performance analysis, showcasing your analytical skills.

Discuss your hands-on experience with digital ad platforms, particularly those mentioned in the job description, like Google Ads, Facebook Ads, and LinkedIn. You could explain how you utilized these platforms in past campaigns, detailing any success stories and the strategies that worked well for you.

In your response, outline the objectives, strategies, and channels used in the campaign. Discuss how you coordinated with various teams, what challenges you faced, and how you addressed them. Be sure to include metrics that illustrate the campaign's success and its contribution to broader business goals.

To effectively discuss A/B testing, mention the process you follow, such as formulating hypotheses, selecting variables to test, and determining target audiences. Emphasize how your testing leads to actionable insights and helps in optimizing future campaigns based on collected data.

When discussing optimization, describe your analytical process for identifying poorly performing ads. Talk about specific metrics you analyze, your methodology for making data-driven adjustments, and how you test changes to improve ad performance over time.

Share a specific instance when you collaborated with a cross-functional team. Highlight the teamwork dynamics, the project goals, your role, and the ultimate outcome. Focus on how collaboration enhanced the overall success of the marketing efforts and reinforced synergy across departments.

Discuss current trends in performance marketing, such as the rise of video content, personalization, and AI-driven insights. Share your thoughts on how these trends may evolve and impact marketing strategies. Potentially reference insights you’ve gathered from recent case studies or industry reports.

Explain how you value both creativity and data in your marketing approach. Discuss how creative ideas for campaigns originate while emphasizing the necessity of backing them with data analysis. You might provide examples of successful campaigns that successfully integrated both elements.

Share the tools and software you are proficient in for managing marketing campaigns, such as Google Analytics, SEMrush, or HubSpot. Explain how you leverage these tools for tracking performance, managing budgets, and optimizing campaigns for improved results.