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Email & Retention Marketing Manager

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Catbird is seeking an Email & Retention Marketing Manager to fill an exciting role within our cross-functional marketing team. You will work closely with our VP of Marketing on nurturing loyalty, building brand advocacy, and creating an engaged community.

The role will be responsible for helping refine Catbird’s lifecycle marketing strategy, encompassing end-to-end email and SMS planning, customer analytics, and loyalty strategies. Our ideal candidate has an acute understanding of how brands can leverage customer data and marketing automation to increase retention and repeat purchases - while also valuing customer insights that live outside of data.

Key Responsibilities

Collaborate with Catbird’s marketing, merchandising, and creative teams to plan and deliver end-to-end email and SMS campaigns for both campaigns and automated flows.
Partners closely with art department and CCO on best-in-class visual and copy flow – expressing our brand offerings to its fullest potential
Use segmentation, A/B creative testing, predictive analytics and other optimization strategies for our current email and SMS programs.
Work with the VP of Marketing to audit our current ESP and BI platforms to better merge analytics across the two systems.
Work alongside the marketing and CX team on building out Catbird’s loyalty strategy.
Manage the post-campaign analytics and insights for all retention and loyalty marketing, reporting to internal teams on a weekly, monthly and quarterly basis.
Fine tune our KPIs and build on our current reporting templates for all customer centric campaigns.
Analyze customer data to help identify high value, predicted high value, loyal, and other VIP segments.
Partner with our retail leads on localized marketing and clienteling tactics leveraging our retail CRM platform.
Refine and build upon our customer survey methodology and customer trends; lead customer lifecycle analysis and actions
Work with retail, e-commerce, and marketing stakeholders to identify new programs and experiences to drive customer retention and loyalty at Catbird.
Work with marketing and PR on budget recommendations for all customer gifting and VIP programs.

Our Ideal Candidate

3-5 years direct experience in email and retention marketing
A ‘test and learn’ approach
Experience with Google Analytics and BI tools; Looker a plus
Experience with Magento and Klaviyo - a strong plus!
Direct experience in driving revenue and brand awareness
Loves and lives in consumer insights - both the hard and soft data
Previous experience working in e-commerce, fashion or luxury brand preferred
Ability to work in different team dynamics on a daily basis
Knowledge of the Catbird ethos and sustainability is always a plus!

Perks & Benefits

Healthcare eligibility following 30 days of hire with 75% of the medical premium covered by Catbird. And 25% of the premium is covered for children. We also offer dental and vision.
15 vacation days to start and 7 sick days, plus an extra day off during the month of your birthday!
401(k) with profit sharing and safe harbor contribution eligibility after one year of employment. We invest through a portfolio focused on socially responsible funds.
Professional Development Stipend: an allotment of $200/year, plus other workshops and talks throughout the year
Parental Leave: 12 weeks are 100% paid.
The Catbird Giving Fund: We vote as a company on what organizations to support. A portion of all sales, year round, are donated to nonprofits aligned with our core beliefs of equality and helping others.
A generous employee discount
Pre-taxed MetroCards to save money on getting to work!
Discounted Citi Bike Annual Membership
Regular company-wide parties, brunches & happy hours
A warm, casual work environment where people can really be themselves

Compensation: $120,000/year, plus bonus

About Catbird

In over 20 years in business, Catbird has become an icon, the ultimate destination for gifts and jewelry. Founded in Brooklyn, NY, Catbird is a mecca for an international cast of shoppers who come to visit the brick and mortar stores of their beloved website. Both our stores and website are filled with a carefully curated selection of designers, including our in-house line of jewelry. Our Catbird line is made in our Brooklyn studio and with a few trusted partners, using ethically sourced materials and conflict-free stones. Highly trained Catbird jewelers oversee every step of the process. We are dedicated to a return to local manufacturing – what our neighborhood was famous for. Catbird is a proud member of the CFDA, certified Made in New York, and No Dirty Gold.

The key to our success is remaining true to our values:

-We believe in being an anti-racist organization and actively championing diversity, inclusion, and equity

-We believe in making and selling things people will want to keep forever and will bring continuous joy.

-We believe in doing everything we can ourselves.

-We believe in always thinking of the long game and not focusing on a quick profit.

-We believe we are the best at what we do and we work hard to make sure we know how to sustain it as we grow.

-We believe in treating everyone (coworkers, customers, vendors) with deep respect, kindness, and honesty.

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What You Should Know About Email & Retention Marketing Manager, Catbird

Catbird is on the hunt for an enthusiastic Email & Retention Marketing Manager to join their dynamic marketing team in the heart of Brooklyn, New York. In this exciting role, you'll have the opportunity to collaborate closely with the VP of Marketing to cultivate customer loyalty, advocate for the brand, and create a vibrant community around Catbird's stunning jewelry offerings. Your main focus will be refining lifecycle marketing strategies, which include crafting effective email and SMS campaigns, diving deep into customer analytics, and enhancing retention tactics. We're looking for someone with a sharp understanding of how to leverage customer data and marketing automation to boost repeat purchases, all while appreciating the invaluable insights that can't be captured in data alone. In addition to leading email campaigns and optimizing strategies through A/B testing and predictive analytics, you'll audit existing platforms and collaborate with various teams to build a compelling loyalty approach. If you have 3-5 years of relevant experience and a passion for both data-driven insights and understanding consumer trends, this role may be perfect for you. Join Catbird, where you'll not only be part of a company recognized for its beautiful jewelry but also dedicated to sustainability and community engagement. With competitive perks like healthcare coverage, generous vacation days, and employee discounts, Catbird ensures that you thrive both personally and professionally. Apply today to elevate the brand and help us create lasting memories through our pieces that people treasure for a lifetime.

Frequently Asked Questions (FAQs) for Email & Retention Marketing Manager Role at Catbird

What are the key responsibilities of the Email & Retention Marketing Manager at Catbird?

As the Email & Retention Marketing Manager at Catbird, your key responsibilities will include collaborating with various teams to develop comprehensive email and SMS campaigns, overseeing customer analytics, and enhancing retention strategies. You will leverage tools like A/B testing and segmentation to maximize campaign effectiveness, manage post-campaign analytics, and work on refining our loyalty program to ensure we engage customers meaningfully.