B2B Marketing Manager

The B2B Marketing Manager at Freed is responsible for leading marketing initiatives aimed at generating qualified leads for the sales team. This includes developing multi-channel campaigns, implementing targeted ABM strategies, creating high-quality content, and collaborating with the sales team to produce effective sales collateral. Additionally, the role involves optimizing the company's website and monitoring key performance indicators to assess campaign effectiveness.

To qualify for the B2B Marketing Manager role at Freed, candidates should have 5-8 years of B2B marketing experience, preferably in startup environments. A proven track record of driving revenue growth, a player/coach mindset, and familiarity with CRM platforms and marketing automation tools are essential. Candidates should also be data-driven and possess strong organizational skills to manage multiple projects effectively.

At Freed, the company culture promotes innovation, collaboration, and fun. With a hybrid work model, employees come together three days a week to brainstorm and connect while having great opportunities to make a significant impact in the healthcare tech space. The team consists of ambitious individuals who are passionate about improving clinicians' experiences through technology.

The B2B Marketing Manager role directly supports Freed’s mission to enhance clinician happiness by generating interest and leads for innovative healthcare technology products. Through effective marketing strategies and content creation, the role helps to communicate Freed’s value proposition and build lasting relationships with healthcare providers who can benefit from our solutions.

A B2B Marketing Manager at Freed can expect to advance their career by taking on more leadership responsibilities, mentoring junior team members, and shaping marketing strategy as the company continues to grow. Freed fosters a culture of professional development, providing opportunities for individuals to grow within their roles and take on new challenges.

When answering this, highlight specific campaigns you’ve managed, the channels you utilized, and the results achieved. Discuss your strategy for selecting channels based on audience behavior and touch on any tools you used for execution and analytics.

Discuss the key performance indicators you track, such as lead conversion rates, customer acquisition costs, and ROI. Provide examples of how these metrics influenced your future marketing decisions, showcasing your analytical skills.

Explain your approach to identifying high-value accounts and creating personalized marketing content. Detail how you would coordinate with sales teams and use data insights to nurture leads through the sales funnel.

Share your methods for project management, such as utilizing project management tools or prioritizing tasks based on deadlines and impact. Mention any strategies you use to stay organized and focused amidst changing priorities.

Discuss how you assess your audience's needs and preferences, highlighting content types like white papers, case studies, and webinars. Provide examples of how you’ve created and distributed content that resonated with your target market.

Choose a relevant campaign and describe the objectives, implementation strategies, and measurable outcomes. Emphasize your role and any innovative tactics you applied to achieve success.

Explain your approach to professional development, such as attending industry conferences, reading relevant publications, and engaging with professional networks. This shows your commitment to remaining informed and adaptable.

Discuss how you leverage data to inform your strategies, measure performance, and make improvements. Highlight specific analytics tools you’ve used and how they’ve guided your decision-making process.

Demonstrate your passion for the healthcare and technology sectors, and discuss how Freed’s mission aligns with your professional goals. Specific examples of the company's values or projects can reinforce your enthusiasm.

Share your perspective on feedback as an opportunity for growth. Talk about a specific instance when you received criticism and how you integrated that feedback into your future campaigns for improvement.