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eCommerce Merchandising Associate

About Us:

Primary is a mom-founded kids clothing brand on a mission to encourage every kid to be the truest version of themselves. Since launching in 2015, Primary offers an assortment of simple, beautiful, gender neutral styles known for their hand-me-downable quality, super soft and sustainable fabrics, and slogan-free designs. Our customers are passionate about our mission, which has led to incredibly strong repeat metrics and one of the highest NPS scores in the industry (85+). We are laser-focused on building a strong, sustainable and profitable (!!) business, and hiring the best people to help us get there.


Our company values kind and thoughtful self-starters who can think strategically and then work collaboratively with people across the organization to produce high-quality outcomes. We are also a very change-friendly group of people, and are always seeking fresh points of view to uncover ways we can improve our products, processes and team culture.


Full-Time Employee Benefits:

- 4-day work week: Fridays are flexible at Primary to allow you to manage your life-work balance

- Health, wellness, financial benefits: company-sponsored medical, dental, & vision insurance; HSA, FSA, & commuter accounts; 401(k) with company match, pet insurance, company-provided disability & life insurance, and more

- Generous time off: 3 weeks of PTO (plus another week after 2 years at Primary) + 3 annual floating holidays, unlimited sick time, 11 company-paid holidays (plus the week between Christmas & New Years), and 12 weeks fully-paid parental leave for all new parents

- Primary School: $100/month to spend on classes to help you grow (work related or not!) or on a gym membership

- Up to $500 to spend on improving your work from home setup (for remote roles)


We are looking for an enthusiastic and detail-oriented eCommerce Associate to join our team and support the day-to-day operations of our website. In this role, you’ll help keep our site running smoothly—from setting up products and updating site content to executing merchandising plans and supporting cross-functional initiatives. This is a great opportunity for someone with 1–2 years of experience who’s eager to grow their eCommerce skills in a collaborative and fast-paced environment.


What You'll Do:
  • Partner with the Associate Director of eCommerce to execute merchandising strategies and optimize site features for conversion and customer experience
  • Manage product setup in Shopify, working cross-functionality with, photo, merchandising, and copy teams to successfully launch new products on site
  • Collaborate with creative, copy and merchandising teams to develop and manage site assets, including homepage updates, product listing pages, and other on-site content
  • Execute updates to navigation and product sequencing based on data trends and input from cross-functional teams Monitor site and inventory changes, flagging potential issues or opportunities
  • Help optimize on-site search and filter functionality based on top-performing terms
  • Partner with the engineering team on site enhancements, implementations and A/B tests.
  • Help with site audits and gather competitive insights to inform merchandising decisions
  • Assist in compiling weekly business reports and dashboards to track performance


What We're Looking For:
  • 1–2 years of experience in an eCommerce environment
  • Eagerness to learn and contribute in a collaborative, fast-paced setting
  • Familiarity with eCommerce platforms; Shopify experience a plus
  • Strong attention to detail and ability to follow SOPs and workflows
  • Analytical mindset with basic experience in Excel
  • Excellent communication skills and willingness to work cross-functionally
  • Team-oriented with a can-do attitude 
  • A passion and vision for what Primary is trying to do as a brand


$64,000 - $74,000 a year
All employees also receive stock options as part of their total compensation

At Primary, we believe that there is no one ‘perfect’ candidate. Everyone brings something different to the team, and our diversity is what makes us strong. Speaking of which - not only is discrimination illegal, it is simply not tolerated at Primary. We welcome all candidates who are currently eligible to work full-time in the United States for any employer to apply.


We want all candidates to thrive during the interview process! If there are any accommodations you would like for your interview, please let us know at HR at primary dot com. Our HR Director will work with you to set you up for success at any point during the interview process where you may need accommodations. Not sure if this applies to you? Primary is a proud Disclo customer - check out their quiz "Do I Qualify for Reasonable Accommodation?"



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What You Should Know About eCommerce Merchandising Associate, Primary

Join Primary as an eCommerce Merchandising Associate and be part of a vibrant team dedicated to helping kids express their true selves through beautiful, simple, and sustainable clothing. Founded by a mom who understood the need for high-quality, gender-neutral styles, Primary has gained a passionate following since 2015, thanks to our commitment to sustainability and superior quality. If you have 1–2 years of experience in an eCommerce environment and a fervor for learning in a collaborative atmosphere, this could be the perfect opportunity for you! In this role, you’ll be essential to keeping our website running smoothly. You'll partner with the Associate Director of eCommerce to implement merchandising strategies that elevate customer experience and conversion rates. From managing product setups in Shopify, collaborating with creative teams, to executing merchandising plans, your insights will help us stay competitive. You'll also track site performance, audit website elements, and assist in gathering valuable data insights to inform your decisions. As part of our remote team across the U.S., you’ll work from wherever you feel most comfortable, benefitting from flexible work days and outstanding employee perks such as paid parental leave, generous PTO, and health insurance. If you're detail-oriented with a passion for our mission and eager to impact our eCommerce growth, we’d love to see you apply!

Frequently Asked Questions (FAQs) for eCommerce Merchandising Associate Role at Primary
What are the key responsibilities of the eCommerce Merchandising Associate at Primary?

As an eCommerce Merchandising Associate at Primary, your key responsibilities include managing product setups in Shopify, executing merchandising strategies, collaborating with cross-functional teams for website content, monitoring site performance, and compiling business reports. You'll play a significant role in optimizing the site for better customer experience and conversion.

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What qualifications do I need to apply for the eCommerce Merchandising Associate position at Primary?

To apply for the eCommerce Merchandising Associate position at Primary, you should have 1–2 years of experience in an eCommerce environment. Familiarity with platforms like Shopify is advantageous, alongside strong attention to detail, excellent communication skills, and a collaborative spirit.

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How does the eCommerce Merchandising Associate contribute to site optimization at Primary?

The eCommerce Merchandising Associate contributes to site optimization at Primary by executing merchandising plans and making data-driven updates to navigation and product sequencing on the site. Collaborating with creative and engineering teams enhances the overall shopping experience and boosts conversion rates.

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What kind of work culture can I expect as an eCommerce Merchandising Associate at Primary?

At Primary, the work culture is collaborative, innovative, and change-friendly. We value diverse perspectives and encourage our employees to bring fresh ideas to the table. With a focus on personal growth and teamwork, you’ll find a supportive environment designed to foster your skills and contributions.

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What employee benefits does Primary offer for the eCommerce Merchandising Associate role?

Primary offers numerous employee benefits including a 4-day work week, comprehensive health and wellness coverage, generous PTO, company-sponsored gym memberships, and professional development opportunities. Additionally, you’ll receive stock options as part of your total compensation.

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Common Interview Questions for eCommerce Merchandising Associate
Can you explain your experience with eCommerce platforms?

In your response, highlight specific platforms you've worked with, particularly Shopify if applicable. Discuss the tasks you handled, such as product setups, promotional campaigns, or site optimization efforts, and how those experiences would benefit Primary.

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How do you prioritize tasks in a fast-paced eCommerce environment?

Explain your approach to prioritizing tasks based on deadlines, importance, and overall impact on team and company goals. Provide examples of how you've managed multiple projects successfully in the past.

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Describe a time when you faced a challenge in your eCommerce work and how you overcame it.

Share a specific example, focusing on the problem-solving steps you took to address the issue. Highlight your analytical skills and your ability to collaborate with team members to find a solution.

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What does good merchandising mean to you?

Discuss your understanding of effective merchandising, including aspects like product placement, site aesthetics, and user experience. Connect your answer to Primary's focus on conversion and customer satisfaction.

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How do you use data to inform your eCommerce decisions?

Provide examples of the types of data you've analyzed—such as sales performance, customer feedback, or website analytics—to make informed decisions on product selection, promotions, and site improvements.

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What strategies would you employ to enhance the customer experience on our website?

Discuss various strategies, including insights from user experience research, best practices in eCommerce merchandising, and methods for improving site navigation and search capabilities.

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How do you ensure accuracy when managing product listings?

Talk about your attention to detail and methods for double-checking information, such as product descriptions, prices, and images. Describe any tools or processes you use to maintain accuracy.

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What motivates you to work in eCommerce?

Share your passion for the eCommerce industry, particularly in relation to children’s clothing. Discuss how your values align with Primary’s mission and how this motivates you to excel in your role.

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Can you give an example of how you've collaborated with other teams?

Provide a specific instance where you successfully collaborated with creative, marketing, or engineering teams on an eCommerce project, focusing on communication and teamwork.

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What are your thoughts on current eCommerce trends?

Discuss recent trends in eCommerce, such as personalization, sustainability, or mobile optimization. Relate these trends to Primary’s goals and how you could apply them in your role.

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Primary is building the best experience for busy parents to shop for kids clothes. Founded by two moms who were previously early employees and executives at Diapers.com/Quidsi, Primary offers timeless styles for babies and kids 0-12, all in super ...

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Full-time, remote
DATE POSTED
April 21, 2025

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