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Vice President, GTM Strategy & Operations

Company Description

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies, from startups to public companies, that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.

Job Description

The VP of Strategy & Operations will be responsible for leading and managing global marketing, sales and support operations for our Integrated Customer Group.  This role requires a seasoned leader capable of delivering on strategic initiatives, annual planning, running the day to day ops function, budget management, business insights, technology optimization, and team leadership. This is a key position reporting to the SVP of Strategy & Operations, that requires a combination of analytical thinking, strategic vision, and excellent managerial skills.

Working in close partnership with our Chief Marketing & Customer Officer, this role will operate as the right hand partner to that leader. This role is responsible for managing operations for several key functions including SMB & Commercial Sales, Marketing, Customer Support, Solution Engineering, and Customer Success. As a key member of the Strategy & Operations leadership team, this role will be critical in designing and implementing our vision for the future GTM.

 

Key Responsibilities

 

This role will work closely with stakeholders from across the organization, including GTM teams, Finance teams, IT teams, HR teams and our Product engineering teams. Key responsibilities include:

  • Strategic Leadership: Develop and execute a comprehensive enterprise sales operations strategy aligned with the overall business objectives. Collaborate with executive leadership to ensure our strategy and annual plan are integrated and contribute to the overall success of the organization.
  • Cross-Functional Alignment: Work closely with Finance, HR, IT and other GTM Operations teams to ensure seamless collaboration and alignment of goals. Implement processes to improve communication and coordination between departments, fostering a culture of collaboration and efficiency.
  • Revenue Optimization: Implement best practices for lead and sales pipeline management, Sales execution and Partner sales contribution. Continuously analyze data and metrics to identify opportunities for revenue growth and operational efficiency.
  • Technology Integration: Evaluate technology solutions that enhance operational effectiveness for your teams and the teams they support. Partner with Revenue Enablement and IT to identify, pilot, and implement tools and systems to create a unified tech stack that supports the end-to-end customer journey.
  • Performance Metrics: Establish key performance indicators (KPIs) and metrics to measure the effectiveness of revenue operations. Regularly report on performance and provide insights to the executive team for informed decision-making.
  • Talent Development: Build and lead a high-performing revenue operations team. Foster a culture of continuous learning and professional development within the revenue operations function.

Qualifications

  • Looking for a seasoned professional with a proven track record of driving business results. 
  • 15+ years of leadership experience; prior experience in SaaS required 
  • Ability to manage the full spectrum of Sales, Marketing & Support Operations in an organization -- including setting the vision, strategy and roadmap 
  • This is a highly collaborative role -- hence looking for someone with the ability to build effective relationships across GTM, Finance, HR, Product and IT teams 
  • Proven experience building and managing global teams -- encourage teams to break silos and work together to deliver (work across time zones as needed)
  • Provide thought leadership on the industry best practices to the broader stakeholders and enhance Freshworks’ brand value 
  • Strong executive presence - experience and comfort level working with C-level executives 
  • Bachelor's degree

Additional Information

The annual base salary range for this position is $262,650 — $355,350 USD + Variable Compensation (where applicable)

Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.

Please note this is a hybrid role that requires an in-office presence 3 days/week (Tuesday-Thursday).

Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

Average salary estimate

$309000 / YEARLY (est.)
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$355350K

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What You Should Know About Vice President, GTM Strategy & Operations, Freshworks

As the Vice President of GTM Strategy & Operations at Freshworks, based in the vibrant city of San Mateo, you will embark on an exciting journey to lead our global marketing, sales, and support operations in our Integrated Customer Group. Here at Freshworks, we take pride in transforming how businesses connect with their customers and employees by providing exceptional software solutions. In this pivotal role, you'll partner closely with our Chief Marketing & Customer Officer to shape and execute strategies that drive success across various functions such as SMB & Commercial Sales, Marketing, and Customer Support. Your strategic vision and analytical prowess will be vital in ensuring our operations align with business objectives while fostering seamless collaboration among diverse teams. With your experience in managing and optimizing technology solutions, you'll be responsible for evaluating the tools that enhance our team's effectiveness and ultimately improve the end-to-end customer journey. Additionally, as a leader, you'll focus on talent development, nurturing a high-performing team that thrives on collaboration and innovation. We're seeking someone with over 15 years of leadership experience, particularly in the SaaS industry, ready to make a significant impact in a role that combines strategic thinking with hands-on execution. Join us at Freshworks, where together, we can create extraordinary customer experiences and a culture of excellence.

Frequently Asked Questions (FAQs) for Vice President, GTM Strategy & Operations Role at Freshworks
What qualifications are required for the Vice President, GTM Strategy & Operations position at Freshworks?

To be considered for the Vice President, GTM Strategy & Operations role at Freshworks, candidates should possess over 15 years of leadership experience, primarily in SaaS environments. A strong background in managing sales, marketing, and support operations is critical. Additionally, candidates should demonstrate an ability to foster collaborative relationships across various departments, complemented by a bachelor's degree.

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What are the key responsibilities of the Vice President, GTM Strategy & Operations at Freshworks?

The Vice President, GTM Strategy & Operations at Freshworks will oversee strategic leadership, cross-functional alignment, revenue optimization, technology integration, and performance metrics. This role requires collaboration with executive leadership and various teams within the company to ensure seamless operations and drive business success.

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How does the Vice President, GTM Strategy & Operations contribute to Freshworks' growth?

In the role of Vice President, GTM Strategy & Operations, one will implement strategies that enhance revenue growth and operational efficiency, analyze data for continuous improvement, and establish key performance indicators. This leadership role directly impacts Freshworks' ability to meet its business objectives and drive sustainable growth.

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What does the work environment look like for the Vice President, GTM Strategy & Operations at Freshworks?

Freshworks promotes a hybrid work environment for the Vice President, GTM Strategy & Operations role, requiring in-office attendance three days a week. This structure supports collaboration and fosters a vibrant culture while also allowing flexibility for remote work.

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What benefits are available for the Vice President, GTM Strategy & Operations at Freshworks?

Freshworks offers a competitive benefits package for the Vice President, GTM Strategy & Operations position, including medical, dental, and vision insurance, equity opportunities, flexible PTO, and wellness benefits. Additional perks include parental leave and support for adoption, promoting a well-rounded and supportive work environment.

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Common Interview Questions for Vice President, GTM Strategy & Operations
Can you share your experience in managing GTM operations in a SaaS environment?

To effectively respond, highlight specific examples demonstrating your successes in GTM operations, such as increasing revenue or streamlining processes. Discuss the strategies you implemented and the impact they had on the organization.

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How do you ensure cross-functional alignment in your operations?

Explain your approach to fostering collaboration among departments. Mention specific tools or processes you have used to enhance communication and align goals across teams.

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What strategies have you used for revenue optimization in your previous roles?

Outline your experience with analyzing sales data and implementing best practices in lead and sales pipeline management. Provide examples of how these strategies led to increased revenue.

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Describe a time when you had to lead a major change initiative in your organization.

Share a specific example, including the challenge you faced, how you led the change, and the outcomes. Focus on your leadership skills and employee engagement during the transition.

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What KPIs have you found most useful in measuring operational effectiveness?

Discuss the KPIs you prioritize based on your previous experiences and why they are important for evaluating revenue operations. Mention how you've used these metrics for reporting and decision-making.

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How do you approach talent development within your team?

Share your philosophy on leadership and development. Discuss specific initiatives you have implemented to cultivate a culture of continuous learning and professional growth within your teams.

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What technology solutions have you integrated to enhance operational effectiveness?

Provide examples of technology tools or systems you have utilized in previous roles to improve efficiency and support your teams. Highlight any successful implementations and their impacts.

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How do you prioritize new initiatives while managing daily operations?

Elaborate on your time management and prioritization skills. Discuss your approach to balancing ongoing performance with the introduction of new initiatives, ensuring both areas receive adequate attention.

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How have you handled conflicts between departments in the past?

Discuss your conflict resolution strategies, emphasizing effective communication and collaboration. Provide an example of a specific conflict you resolved and its outcome.

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What excites you about the role of Vice President, GTM Strategy & Operations at Freshworks?

Express your enthusiasm for Freshworks' mission and culture. Discuss how your values align with the company's objectives and why you want to contribute to its growth and success.

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Freshworks makes it fast and easy for businesses to delight their customers and employees.

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Full-time, hybrid
DATE POSTED
January 14, 2025

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