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Senior Content & Social Executive

We are the people partner for a renowned global leader in e-commerce, within the wine industry. With decades of expertise, they’ve built an outstanding reputation for delivering curated, high-quality products to loyal customers across the globe. Their innovative model focuses on personalising the customer experience, providing an unmatched selection of wines that cater to a wide variety of tastes and preferences.

Known for their forward-thinking approach, the company combines the art of winemaking with cutting-edge technology to create seamless, personalised customer journeys. They are deeply committed to retaining their loyal customer base while continually attracting new enthusiasts through strategic acquisition campaigns. Their work environment fosters creativity, collaboration, and innovation, making it an exciting place to grow your marketing career.

The Role

As a Senior Content & Social Marketing Executive within the Growth team, your primary focus will be leading organic social media and content initiatives to build brand awareness while managing key strategic partnerships. You will play a critical role in shaping our digital future by delivering engaging campaigns that resonate with audiences across traditional and digital channels. This includes a significant focus on creating and executing content strategies, managing organic social media channels, and developing partnerships for co-branded competitions and promotions.

Working closely with partners, creative teams, and digital specialists, you will take ownership of social media strategy and content creation, ensuring campaigns drive engagement and foster long-term brand loyalty.

What Excites You

  • The opportunity to focus on organic social media and create compelling content that elevates brand awareness

  • Managing campaigns for major Australian partners, from concept to execution, with a focus on social media activations and partnership-driven competitions

  • Collaborating with creative teams to produce engaging, audience-focused content across platforms, including video and written content

  • Taking ownership of social media strategy and bringing fresh, innovative ideas to life

  • Solving complex marketing challenges and working with cross-functional teams to achieve results

  • Building and nurturing strong partnerships to drive brand campaigns, including competitions and co-branded content

  • Staying on top of digital and social trends to keep our brand presence fresh and relevant

What Excites Us

  • You have 3+ years' experience in marketing, with a strong focus on social media and content creation

  • A proven track record of managing organic social media channels and driving brand engagement

  • Experience developing creative content ideas and executing them across various platforms, including video and written formats

  • Strong project management skills with the ability to balance multiple campaigns and priorities

  • Excellent communication skills and the ability to build lasting relationships with partners and stakeholders

  • Familiarity with partnership marketing, particularly around competitions and brand collaborations

  • A proactive approach and a passion for taking on new challenges with enthusiasm and creativity

  • Experience in creating co-branded content and managing influencer or ambassador relationships

What's in it for you

  • 🏢 Hybrid structure with the requirement of 3 days a week at our Museum Station office

  • 🍷 Generous staff discounts and access to special releases

  • 📚 Comprehensive L&D programme including LinkedIn Learning

  • 🎂 Birthday leave + extra week annual leave after 5 years

  • 👶 Generous company-funded parental leave

  • 💆 Health & wellness benefits including confidential counselling

  • 💡 Salary: $85,000 + Superannuation + >10% bonus

We encourage applications from all backgrounds. Research shows that some candidates may hesitate to apply unless they meet every single requirement. If you believe you have the skills and passion to make an impact, please reach out – we'd love to hear from you!

The Interview Process

  • Phone screen with Talent Partner ☎️

  • 2-way recorded Video Interview with Talent Partner 🎥

  • Face-to-Face Interview with Hiring Manager(s) 👥

  • Possible Final Brief Response (TBC) 💻

  • PI Assessment Test (20-minute online assessment) ✨

Apply Now

Take the next step in your marketing career by joining a global e-commerce leader. If you're passionate about driving customer engagement and loyalty through innovative campaigns, apply now to make an impact across multiple brands in Australia and New Zealand. Don’t miss this chance to grow your expertise in a dynamic, fast-paced environment.

Average salary estimate

$90000 / YEARLY (est.)
min
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$85000K
$95000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Content & Social Executive, Fulcrum

Are you ready to make an impact as a Senior Content & Social Executive in the heart of Sydney? Join a renowned global leader in the e-commerce wine industry that has redefined how customers experience the finest curated wines. With decades of expertise, this company is passionate about crafting personalized customer journeys, using the latest technology to keep wine enthusiasts engaged. As part of the Growth team, you will lead the charge in creating and executing dynamic organic social media and content initiatives aimed at boosting brand awareness and managing strategic partnerships. Your role will be crucial in delivering engaging campaigns across both traditional and digital platforms, enhancing our ability to connect with diverse audiences. You’ll collaborate closely with partners and creative teams, ensuring every piece of content—from videos to infographics—resonates with viewers. What excites you about this role? The chance to shape the company's digital future, tackle complex marketing challenges, and bring fresh ideas to life! If you’re equipped with over three years of marketing experience, especially in social media, we want to hear from you. Join us in creating compelling brand narratives that will attract and retain customers while enjoying a hybrid work environment and amazing employee benefits. Don't miss out on this opportunity to grow within a creative, supportive atmosphere!

Frequently Asked Questions (FAQs) for Senior Content & Social Executive Role at Fulcrum
What are the key responsibilities of the Senior Content & Social Executive at this wine company?

The Senior Content & Social Executive will focus on leading organic social media and content initiatives aimed at building brand awareness and managing strategic partnerships. Responsibilities include creating and executing content strategies, managing social media channels, and developing co-branded campaigns with partners.

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What qualifications are needed for the Senior Content & Social Executive role at this company?

Candidates should have a minimum of 3 years' marketing experience, particularly in social media and content creation. A proven track record in managing organic social channels, excellent communication skills, and a proactive approach to solving marketing challenges are essential for the Senior Content & Social Executive position.

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How does the Senior Content & Social Executive contribute to customer engagement?

The Senior Content & Social Executive enhances customer engagement by developing and executing innovative content strategies across various platforms. This includes producing exciting campaigns that resonate with audiences, utilizing both video and written content to maintain relevance in the fast-paced digital landscape.

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What is the work environment like for the Senior Content & Social Executive at this wine e-commerce leader?

The work environment is characterized by creativity, collaboration, and innovation. The company promotes a dynamic atmosphere where the Senior Content & Social Executive can thrive while engaging with talented teams and partners, aiming to push the boundaries of traditional marketing.

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What opportunities for professional development does the company offer the Senior Content & Social Executive?

The company provides a comprehensive learning and development program, including access to LinkedIn Learning, mentoring opportunities, and a supportive culture that encourages personal growth for the Senior Content & Social Executive.

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Common Interview Questions for Senior Content & Social Executive
Can you explain your approach to managing organic social media channels?

Discuss your strategies for content planning, audience engagement, and analytics. Highlight successful campaigns you've executed and how you adjusted based on social media metrics.

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What types of content do you think resonate most with audiences in the wine industry?

Mention content that educates, entertains, or invokes emotion, such as storytelling posts, visually appealing images, or informative videos about wine pairings or the winemaking process.

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How do you plan and execute a co-branded campaign?

Describe the steps you take from identifying potential partners to collaborative brainstorming, execution, and assessment. Highlight how you maintain brand consistency and target audience alignment.

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What are some of the challenges you've faced in previous marketing roles?

Share specific examples of challenges, focusing on how you approached these issues creatively and collaboratively, demonstrating your problem-solving skills and resilience.

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How do you stay updated on digital and social media trends?

Discuss your routine for following industry news, subscribing to relevant newsletters, and participating in webinars or networking events, emphasizing your commitment to continuous learning.

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Can you give an example of a successful social media campaign you've led?

Provide a detailed account of the campaign's objectives, the strategies you employed, and the measurable outcomes, ensuring you highlight your contribution and the impact on brand engagement.

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How do you measure the success of your content marketing efforts?

Explain the key metrics you track, such as engagement rates, conversion rates, and customer feedback, along with tools you use for analytics to inform future strategies.

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What role does creativity play in your social media strategy?

Emphasize the importance of creativity in standing out and engaging audiences, sharing techniques you employ to brainstorm and develop innovative ideas for campaigns.

Join Rise to see the full answer
What strategies would you use to enhance brand loyalty through social media?

Discuss strategies such as personalized content, community building, responding to customer inquiries promptly, and creating opportunities for user-generated content that fosters connection between the brand and its audience.

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How do you approach collaboration with cross-functional teams?

Highlight your communication skills and how you ensure everyone understands the campaign goals. Share how you’ve previously worked with teams to align on project visions and to ensure cohesive execution.

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Fulcrum's vision is to reduce the time, cost, and risk associated with data collection, workflow automation, and analytics by transforming the way our customers perform mobile business processes. Our SaaS platform allows non-developers to rapidly ...

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Full-time, hybrid
DATE POSTED
January 10, 2025

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