SEO Specialist

About G2 - Our People 

G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community  strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs). 

Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic global team and help every person reach their personal peak.

We support our employees by offering generous benefits, such as flexible work, ample parental leave, and unlimited PTO. Click here to learn more about our benefits. 

About G2 - The Company

When you join G2, you join the global team behind the largest and most trusted software marketplace. Every month, 5.5 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.

G2 is going through exciting growth! We’ve recently secured our Series D funding of $157 million, which will further allow us to grow and develop our product and people. Read about it here!

About The Role

G2 is looking for a SEO Specialist to support on-page optimization, traffic reporting, site crawl analysis, and data gathering- all to increase G2’s organic traffic. While working on these tasks, you'll proactively identify process improvements to gain efficiency and improved results in the future. You'll get the opportunity to collaborate with cross-functional stakeholders to find opportunities to drive efficiency and collaboration. 

In This Role, You Will: 

• Stay up-to-date on industry trends and best practices
• Perform tasks such as keyword research, on-page optimization, site crawl analysis, and competitive research
• Utilize expertise with SEO tech stack products to measure, quantify, and communicate scaled SEO optimization tactics to collaborative teams and partners.
• Meet with various stakeholders, including salespeople, customers, and other internal teams at G2, to discuss traffic trends and opportunities to improve visibility and traffic to different pages/page types.  

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

• 2-3  years of experience in SEO (or Content Marketing)
• Strong experience with SEO analysis tools 
• Keyword research and mapping
• You've used data and effective storytelling to build buy-in from stakeholders
• A clear understanding of schema markup
• Experience in the optimization of internal linking, content, and site speed

What Can Help Your Application Stand Out:

• Experience with the following tools: SEMRush, Ahrefs, Screaming Frog, OnCrawl, Google Analytics
• Working experience maintaining and growing SEO for enterprise-size websites.
• Experience in SEO AB testing and implementation.
• Experience in working remotely and with a global team
• Experience in international SEO/hreflang optimization

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here. 

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