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Senior Product Marketing Manager

About GameChanger:

We believe in the life-changing impact youth sports have on and off the field because they encourage leadership, teamwork, responsibility, and confidence—important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.

So if you love sports and their community-building potential, or building cool products is your sport, GameChanger is the team for you. We are a remote-first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today.

The Position:

We are looking for a Senior Product Marketing Manager to join our growing team. As the Senior Product Marketing Manager, you will execute the go-to-market strategy in your designated sports segment. In this role, you will provide market analysis and input to align the product with the GTM strategy. You will drive adoption by bringing GameChanger to the spaces that current and future users gather. This role reports to the Director of Product Marketing.

What You'll Do:

  • Define and execute go-to-market strategy for the sports verticals you own

  • Drive alignment between Product and GTM on a sport’s-specific plan for each quarter and fiscal year in support of business objectives.

  • Be the go-to resource for your sports’ vertical product managers and product designers, partnering with them to understand our product vision and upcoming functionality and determine how to best align to GTM strategy.

  • Run GTM agile meetings including retros, demos, triage new requests, and prioritize our backlog to align with quarterly objectives. 

  • Partner with the GTM team to prioritize the most important work in your sport’s vertical that supports our objectives, assess effectiveness, and pivot as needed.

  • Identify the market opportunity and determine the positioning of products and features through competitive, industry, and customer insights.

  • Proactively recommend and identify new ways to go-to-market and internal team processes to create efficiencies

  • Combine strategic thinking, data analysis, segmentation, positioning, and launch planning to bring new products, features, and experiences to our users.

Who You Are:

  • 5-7 years of experience in product marketing and/or product management with experience working in SaaS, product-led growth experience preferred.

  • Experience in sports or working in the sports tech industry. 

  • Exceptional organization skills with the ability to manage multiple initiatives and prioritize the most impactful work 

  • A self-started with proven track record of driving go-to-market strategies

  • Strong communication, executive presence, and influencing skills with the ability to build trust and manage positive cross-functional relationships with internal stakeholders and external partners

  • Change-ready, you understand that things constantly evolve and can flawlessly adapt and excel within a hyper-growth environment.

  • Team player, you are detail oriented and a strong promoter of GameChanger’s product both internally and externally. 

Perks:

  • Work remotely throughout the US* or from our well-furnished, modern office in Manhattan, NY.

  • Unlimited vacation policy.

  • Paid volunteer opportunities.

  • WFH stipend - $500 annually to make your WFH situation comfortable.

  • Snack stipend - $60 monthly to have snacks shipped to your home office.

  • Full health benefits - medical, dental, vision, prescription, FSA/HRA., and coverage for family/dependents.

  • Life insurance - basic life, supplemental life, and dependent life.

  • Disability leave - short-term disability and long-term disability.

  • Retirement savings - 401K plan offered through Vanguard, with a company match.

  • Company paid access to a wellness platform to support mental, financial and physical wellbeing.

  • Generous parental leave.

  • DICK’S Sporting Goods Teammate Discount.

We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

The target salary range for this position is between $130,000 and $150,000. This is part of a total compensation package that includes incentive, equity, and benefits for eligible roles. Individual pay may vary from the target range and is determined by several factors including experience, internal pay equity, and other relevant business considerations. We constantly review all teammate pay to ensure a great compensation package that is fair and equal across the board.

*DICK'S Sporting Goods has company-wide practices to monitor and protect us from compliance and monetary implications as it pertains to employer state tax liabilities. Due to said guidelines put in place, we are unable to hire in AK, DE, HI, IA, LA, MS, MT, OK, and SC.

IMPORTANT NOTICE: All official recruitment communications from GameChanger will come from an email address ending in @gc.com and/or no-reply@ashby.hq.com. If you receive communication from any other domain, please be cautious, as it is likely fraudulent.

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CEO of GameChanger
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Sameer Ahuja
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Average salary estimate

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$130000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Product Marketing Manager, GameChanger

Join the GameChanger team as a Senior Product Marketing Manager and help us make an impact in the world of youth sports! Based in the heart of New York City, we are a remote-first tech company dedicated to building a community where kids can learn vital life skills through sports. In this role, you'll be at the forefront of our go-to-market strategies within designated sports segments. Your expertise will be instrumental in aligning our product offerings to the needs of our current and future users. You'll collaborate closely with product managers and designers to understand our product vision and upcoming functionalities. Running agile meetings and prioritizing initiatives will be key parts of your mission, making sure we stay on track with our quarterly objectives. With your keen market insights, you'll spot opportunities for growth and recommend innovative approaches to reaching our audience. If you have a background in product marketing, particularly in the SaaS or sports tech industry, and are passionate about youth sports, this position might just be for you! Our company culture promotes teamwork, creativity, and support. We’re excited to have someone who is change-ready, detail-oriented, and eager to promote GameChanger’s products both inside and outside our organization. Join us as we elevate the next generation through the power of sports!

Frequently Asked Questions (FAQs) for Senior Product Marketing Manager Role at GameChanger
What are the key responsibilities of a Senior Product Marketing Manager at GameChanger?

As a Senior Product Marketing Manager at GameChanger, your primary responsibilities will include defining and executing the go-to-market strategy for specific sports verticals, driving collaboration between product teams and marketing, and running agile meetings to ensure alignment with quarterly objectives. You’ll also conduct market analysis to identify opportunities and recommend new market approaches.

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What qualifications are necessary for a Senior Product Marketing Manager at GameChanger?

To thrive as a Senior Product Marketing Manager at GameChanger, candidates should possess 5-7 years of experience in product marketing or product management, ideally in a SaaS environment. Experience in sports or the sports tech industry is highly beneficial. Additionally, strong organizational skills, excellent communication capabilities, and a knack for driving go-to-market strategies are essential.

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How does GameChanger support the work-life balance of its Senior Product Marketing Managers?

GameChanger promotes a strong work-life balance for its Senior Product Marketing Managers by offering a fully remote work model or the option to work from our modern office in Manhattan. Employees benefit from an unlimited vacation policy, a work-from-home stipend, and a monthly snack stipend to enhance their work environment.

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What perks does GameChanger offer to Senior Product Marketing Managers?

In addition to a competitive salary between $130,000 and $150,000, GameChanger offers a comprehensive benefits package for Senior Product Marketing Managers, which includes health benefits, retirement savings with company match, generous parental leave, and company-paid wellness resources to support mental and physical well-being.

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What is the company culture like at GameChanger for a Senior Product Marketing Manager?

The company culture at GameChanger prioritizes teamwork, innovation, and community impact. As a Senior Product Marketing Manager, you will be surrounded by passionate professionals who are dedicated to driving the growth of youth sports through technology. GameChanger encourages collaboration and creativity, making it a supportive environment in which to excel.

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Common Interview Questions for Senior Product Marketing Manager
Can you describe your experience with go-to-market strategies as a Senior Product Marketing Manager?

When answering this question, focus on your previous roles where you successfully executed go-to-market strategies. Highlight specific initiatives that led to increased product adoption and market penetration, and tie your experience back to how you'll impact GameChanger's objectives.

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How do you prioritize projects when managing multiple initiatives in product marketing?

In your response, illustrate your organizational skills by discussing the frameworks or tools you use to prioritize initiatives, such as KPIs or stakeholder input. Mention how you balance short-term needs with long-term goals to ensure alignment with business objectives.

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What role does market analysis play in your strategy as a Senior Product Marketing Manager?

Explain the importance of market analysis in informing your product positioning and go-to-market strategies. Discuss methodologies you’ve employed, such as competitor analysis or customer insights, that have influenced successful marketing decisions in the past.

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Can you give an example of a product you successfully launched and the results it achieved?

Provide a detailed account of a product launch you led, including the challenges faced, your specific actions, and the measurable outcomes following the launch. This lets the interviewer see your direct impact and how you can replicate success for GameChanger.

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How do you manage relationships with cross-functional teams?

Discuss your communication and collaboration strategies that establish trust and rapport with cross-functional teams. Mention specific examples of teamwork that improved product outcomes and highlight your ability to navigate complex team dynamics.

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Describe a time when you had to adapt to a significant change in your marketing strategy.

Share an instance when you faced unexpected changes in market dynamics or company direction, detailing how you adjusted your strategy effectively. Show your flexibility and readiness to optimize approaches according to evolving circumstances.

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What are your methods for assessing the effectiveness of a go-to-market strategy?

Explain how you leverage metrics and feedback loops to evaluate the success of your go-to-market strategy. Be specific about the KPIs you track and how you use them to make data-driven decisions to pivot your strategy when necessary.

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How do you identify new market opportunities in the sports tech industry?

Demonstrate your analytical thinking by discussing techniques you use to research emerging trends in sports tech. Talk about sources, networking, and data analysis that help you pinpoint opportunities for innovative products or services.

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What strategies would you implement to drive user adoption for GameChanger's products?

Offer strategic insights into user acquisition and retention techniques that have proven effective in your previous roles. Tailor your response to align with GameChanger's mission and discuss both digital and community-oriented initiatives.

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Why are you passionate about youth sports and how does this influence your marketing strategies?

Share your personal connection to youth sports, such as involvement in coaching or community programs. Talk about how this passion drives your commitment to effectively market products that positively impact young athletes and their families.

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GameChanger provides teams across the country with live video streaming, team management and scorekeeping capabilities. We connect families, friends and generations to follow their athletes’ journey in a simple and powerful way.

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Full-time, remote
DATE POSTED
December 22, 2024

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