Senior Marketing Manager - Brand & Community (12-14 month FTC)

The Senior Marketing Manager - Brand & Community at Gearset is responsible for developing brand strategy, overseeing community initiatives, and managing events and public relations. You will ensure brand consistency across channels, lead a talented team, and use data to measure and refine strategies. This role encompasses a wide scope of marketing activities aimed at enhancing Gearset’s brand presence and community engagement in the Salesforce ecosystem.

Ideal candidates for the Senior Marketing Manager - Brand & Community role at Gearset should have proven experience in brand positioning, preferably within the B2B SaaS or tech space. Strong leadership skills, a strategic mindset, and a successful track record in events and community building are essential. Familiarity with the Salesforce ecosystem or DevOps areas is beneficial, as is experience in managing design and digital projects for a seamless user experience.

In the Senior Marketing Manager - Brand & Community role at Gearset, you’ll oversee various community engagement initiatives including webinars, workshops, and meetups designed to foster relationships within the Salesforce ecosystem. Additionally, you will lead developer advocacy programs to strengthen Gearset’s connections with customers, influencers, and key stakeholders.

The Senior Marketing Manager - Brand & Community will play a crucial role in elevating Gearset's visibility by planning and executing impactful events and PR campaigns. This includes representing Gearset at trade shows and conferences, as well as developing PR strategies that enhance our reputation in the market and connect with the Salesforce community.

Gearset offers a competitive salary based on experience, along with a generous personal development budget, top-tier hardware, free lunches, 25 days of holiday plus bank holidays, a company pension plan, healthcare benefits, and wellness perks. You also have the flexibility to work remotely, with the option to visit our Cambridge HQ once a month.

When discussing your experience with brand strategy in a B2B SaaS environment, focus on specific examples where you developed brand positioning and messaging that resulted in measurable success. Highlight your strategic approach and how it aligned with broader business objectives.

When answering this question, provide an overview of the community initiative including your objectives, the target audience, and the strategies you implemented. Discuss the outcomes and how you measured the success of the initiative in fostering engagement and valuable connections.

To ensure consistency in messaging across channels, share your approach to developing a comprehensive brand guideline. Discuss the importance of cross-departmental collaboration and regular reviews of marketing materials to maintain a cohesive brand voice.

When addressing metrics for brand strategy effectiveness, mention key performance indicators such as brand awareness, customer engagement, Net Promoter Score (NPS), and conversion rates. Discuss how you collect and analyze data to refine your strategies.

In response to a dip in community engagement, explain how you would conduct a thorough analysis to identify the underlying causes. Share steps to revitalize engagement, such as refreshing content strategies, increasing interactive opportunities, or soliciting feedback from the community.

When discussing prioritization, describe your use of frameworks like the Eisenhower Matrix or Agile methodologies to assess importance versus urgency. Highlight your ability to adapt and pivot strategies as new priorities emerge in a rapidly changing environment.

Discuss your leadership style, emphasizing open communication, setting clear expectations, and empowering team members. Share examples of fostering collaboration and ensuring team alignment with overall business goals.

When discussing tools for managing digital marketing projects, mention popular platforms such as Asana, Trello, or Monday.com. Explain how you use these tools to track progress, facilitate collaboration, and ensure timely delivery of projects.

In your response, highlight your commitment to continuous learning by attending webinars, industry conferences, participating in forums, and following influential thought leaders on social media. Sharing recent insights you gained can illustrate your proactive approach.

When discussing the development of a PR strategy for a niche market like Salesforce, emphasize the importance of understanding the audience, identifying influencers, and crafting tailored messaging. Include a mix of online and offline tactics to effectively reach and engage the target market.