Job details

Marketing Coordinator

We are seeking a dynamic and results-driven Marketing Manager to oversee and manage our pharmaceutical marketing efforts. The ideal candidate will be responsible for developing and executing marketing strategies to increase brand awareness, drive customer engagement, and contribute to the overall growth of the business.

Responsibilities

Marketing Strategy Development:
Develop and implement comprehensive marketing strategies to achieve business goals.
Analyze market trends, customer needs, and competitor activities to adjust strategies accordingly.
Create annual marketing plans and budgets, ensuring alignment with company objectives.
Campaign Management:
Plan and execute multi-channel marketing campaigns (digital, print, social media, email, events, etc.).
Monitor campaign performance, track ROI, and adjust tactics to optimize results.
Collaborate with cross-functional teams (sales, product, etc.) to ensure alignment with marketing initiatives.
Brand Management:
Maintain and enhance brand identity across all marketing platforms and materials.
Ensure brand consistency in messaging, tone, and visuals.
Develop promotional materials, including brochures, presentations, and digital assets.
Content Creation:
Oversee content development for various channels (websites, blogs, social media, email newsletters).
Collaborate with content creators or agencies to produce high-quality content that resonates with target audiences.
Market Research & Analysis:
Conduct market research to identify customer needs, preferences, and behavior.
Analyze competitor activities and identify opportunities for differentiation and growth.
Use analytics tools to track and evaluate the effectiveness of marketing campaigns.
Customer Relationship Management:
Develop and maintain strong relationships with key customers, partners, and stakeholders.
Leverage customer feedback and insights to improve marketing strategies and initiatives.
Team Collaboration & Leadership:
Lead and collaborate with a team of marketing professionals to execute strategies and achieve business objectives.
Provide guidance and mentorship to junior team members.
Coordinate with sales and product teams to ensure smooth execution of marketing initiatives.

Qualifications

Bachelor’s degree in Marketing, Business Administration, or a related field.
3+ years of experience in marketing, preferably in a managerial or leadership role.
Experience in pharmaceuticals, health industry, or supplements preferred, not required.
Proven ability to plan and execute successful marketing campaigns.
Excellent communication, leadership, and project management skills.
Strong analytical skills

$85,000 - $105,000 a year

Latitude Inc Glassdoor Company Review

4.3

Latitude Inc DE&I Review

No rating

CEO of Latitude Inc

Dean Robbins

Approve of CEO

Average salary estimate

$95000 / YEARLY (est.)

min

max

$85000K

$105000K

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What You Should Know About Marketing Coordinator, Latitude Inc

Are you ready to join a vibrant team as a Marketing Coordinator at our Rockville, MD office? We are on the lookout for someone dynamic and results-driven to elevate our pharmaceutical marketing efforts. In this role, you will develop and execute innovative marketing strategies aimed at boosting brand awareness and engaging with our customers. You’ll dive into market trends and competitor activities, adjusting strategies to hit those business goals just right! Your day-to-day will include managing multi-channel campaigns – think digital, social media, print, and beyond – while keeping a keen eye on performance metrics and ROI to optimize results! Brand consistency? You’ll keep our messaging and visuals aligned across all platforms. Plus, your creative spark will shine as you collaborate on content creation for blogs, social media, and email newsletters. But that’s not all. You’ll conduct market research to get to know our customers better, ensuring we meet their needs while leading a talented marketing team towards success. If you have a Bachelor’s degree in Marketing or Business Administration and at least 3 years of marketing experience—preferably in a management role—we can’t wait to meet you! With a competitive salary between $85,000 to $105,000 a year, this is an opportunity not to miss. Join us and start making a real difference!

Frequently Asked Questions (FAQs) for Marketing Coordinator Role at Latitude Inc

What are the responsibilities of a Marketing Coordinator at our company?

As a Marketing Coordinator, you will be tasked with developing and executing marketing strategies that increase brand awareness, managing multi-channel campaigns, and conducting market research to understand customer needs. You will also focus on brand management and content creation while collaborating with sales and product teams to align marketing initiatives.