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Product Director Marketing Oncology

Company Description

Guardant Health is a leading precision oncology company focused on helping conquer cancer globally through use of its proprietary tests, vast data sets and advanced analytics. The Guardant Health oncology platform leverages capabilities to drive commercial adoption, improve patient clinical outcomes and lower healthcare costs across all stages of the cancer care continuum. Guardant Health has commercially launched Guardant360®, Guardant360 CDx, Guardant360 TissueNext™, Guardant360 Response™, and GuardantOMNI® tests for advanced stage cancer patients, and Guardant Reveal™ for early-stage cancer patients. The Guardant Health screening portfolio, including the Shield™ test, aims to address the needs of individuals eligible for cancer screening.

Job Description

About the Role:

The role of Director, Product Marketing – Commercial Strategy will oversee the commercial lifecycle of the oncology portfolio, including Guardant360, Guardant360 CDx, Guardant360 Response, Guardant360 TissueNext, and Guardant Reveal. This role will report into the Senior Director, Oncology Marketing

 

Essential Duties and Responsibilities:

  • Lead the design and implementation of the three-year commercial lifecycle for Guardant Health’s oncology products, partnering closely with the oncology product team, on the forecast, launch strategy, and product features. This role will also be responsible for annual commercial brand plans and must also contribute to the annual refresh of the long-range plan.
  • Lead the weekly cross-functional team meeting of product, medical affairs, lab, and commercial and communicate to the rest of the organization, including leadership, the decisions made in these forums
  • Lead the working groups for product launches and launch readiness reviews, coordinating with cross-functional partners on areas of alignment and topics to be informed
  • Ensure that the voice of customer – including HCPs, Care Teams, patients – are appropriately brought to the table through partnerships with Medical Affairs, market research, and advisory boards.
  • Craft the overall strategy and ensure the execution of commercial advisory boards, working closely with Medical Affairs to determine appropriate topics and attendees
  • Work closely with the promotional marketing team to develop the messages for HCPs, Care Teams, and Patients about the oncology products, including the technology backbone – Guardant Infinity
  • Identify competitive gaps and develop plans to maximize these potential opportunities

Qualifications

Essential Qualifications:

  • Must have Bachelor’s Degree, MBA or Master’s preferred
  • Must have at least 10 years of product marketing, medical affairs, and/or product experience. Successful candidates may also have experience as a management consultant, specifically in healthcare/diagnostic strategy
  • Must have strong presentation skills
  • Travel expectations: 25%

Preferred Qualifications:

  • A successful candidate would have experience managing teams
  • A successful candidate would have patient marketing experience

 

Additional Information

Hybrid Work Model: At Guardant Health, we have defined days for in-person/onsite collaboration and work-from-home days for individual-focused time. All U.S. employees who live within 50 miles of a Guardant facility will be required to be onsite on Mondays, Tuesdays, and Thursdays. We have found aligning our scheduled in-office days allows our teams to do the best work and creates the focused thinking time our innovative work requires. At Guardant, our work model has created flexibility for better work-life balance while keeping teams connected to advance our science for our patients.

The US base salary range for this full-time position is $122,100 to $195,400. The range does not include benefits, and if applicable, bonus, commission, or equity. The range displayed reflects the minimum and maximum target for new hire salaries across all US locations for the posted role with the exception of any locations specifically referenced below (if any).

For positions based in Palo Alto, CA or Redwood City, CA, the base salary range for this full-time position is $162,800 to $244,200. The range does not include benefits, and if applicable, bonus, commission, or equity.

Within the range, individual pay is determined by work location and additional factors, including, but not limited to, job-related skills, experience, and relevant education or training. If you are selected to move forward, the recruiting team will provide details specific to the factors above.

Employee may be required to lift routine office supplies and use office equipment. Majority of the work is performed in a desk/office environment; however, there may be exposure to high noise levels, fumes, and biohazard material in the laboratory environment. Ability to sit for extended periods of time.

Guardant Health is committed to providing reasonable accommodations in our hiring processes for candidates with disabilities, long-term conditions, mental health conditions, or sincerely held religious beliefs. If you need support, please reach out to [email protected]

Guardant Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

All your information will be kept confidential according to EEO guidelines.

To learn more about the information collected when you apply for a position at Guardant Health, Inc. and how it is used, please review our Privacy Notice for Job Applicants.

Please visit our career page at: http://www.guardanthealth.com/jobs/

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Average salary estimate

$203500 / YEARLY (est.)
min
max
$162800K
$244200K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Product Director Marketing Oncology, Guardant Health

If you're passionate about oncology and eager to lead innovative marketing strategies, the Product Director, Marketing Oncology position at Guardant Health in Palo Alto, CA is just for you! As the Director of Product Marketing, you will play a crucial role in overseeing the commercial lifecycle of an impressive oncology portfolio, including renowned products like Guardant360 and Guardant Reveal. You’ll collaborate with cross-functional teams to design and execute a three-year commercial strategy that will drive product launches and foster patient engagement. With responsibilities ranging from leading weekly team meetings to ensuring that patient voices are at the center of our decision-making, this position is both dynamic and impactful. Your insights will help shape annual brand plans and contribute to long-term strategy refreshes, ensuring our offerings meet the needs of healthcare professionals and patients alike. You will also be tasked with developing communication strategies in partnership with the promotional marketing team. This role is ideal for someone with a solid background in product marketing, especially within the healthcare and diagnostics sectors, and it comes with additional perks such as a hybrid work model. At Guardant Health, we value your contributions to help conquer cancer and improve patient outcomes globally. Join a dedicated team that focuses on innovation while maintaining a good work-life balance. Let’s make a difference together!

Frequently Asked Questions (FAQs) for Product Director Marketing Oncology Role at Guardant Health
What are the primary responsibilities of the Product Director Marketing Oncology at Guardant Health?

The Product Director Marketing Oncology at Guardant Health is responsible for overseeing the commercial lifecycle of key oncology products. This includes strategic planning, product launches, leading cross-functional meetings, ensuring alignment among various departments, and incorporating customer feedback from healthcare professionals and patients into the product development process.

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What qualifications do I need for the Product Director Marketing Oncology position at Guardant Health?

To be considered for the Product Director Marketing Oncology role at Guardant Health, you need a Bachelor’s degree, with an MBA or Master’s preferred. A minimum of 10 years of experience in product marketing, medical affairs, or product experience is also required, along with strong presentation skills and the ability to manage cross-functional teams.

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What type of experience is beneficial for the Product Director Marketing Oncology role at Guardant Health?

Candidates for the Product Director Marketing Oncology position at Guardant Health would benefit from prior experience in product marketing within the healthcare or diagnostics field. Management consultancy experience, particularly focused on healthcare strategy, can also be a strong asset for success in this role.

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How does the hybrid work model at Guardant Health affect the Product Director Marketing Oncology position?

The hybrid work model at Guardant Health allows the Product Director Marketing Oncology to balance in-person collaboration with remote work. Employees living within 50 miles of a Guardant facility are expected to work onsite on designated days, which promotes team collaboration and maintains effective communication across departments.

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What is the salary range for the Product Director Marketing Oncology role at Guardant Health and what does it include?

The salary range for the Product Director Marketing Oncology role at Guardant Health varies based on the role's location. In Palo Alto, CA, the base salary ranges from $162,800 to $244,200, excluding benefits and potential bonuses. Individual pay is determined by factors such as experience, skills, and education.

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Common Interview Questions for Product Director Marketing Oncology
Can you describe your experience with oncology product marketing?

In answering this question, focus on specific roles where you led product marketing initiatives within oncology or related fields. Highlight successful projects, your strategy for market penetration, and how your efforts improved clinical outcomes or patient engagement.

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How do you stay updated on industry trends and customer needs in oncology?

Demonstrate your proactive approach to continuous learning by discussing industry research, participation in relevant seminars, and engagement in professional networks. Mention how you use this knowledge to inform your marketing strategies.

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Describe a successful product launch that you managed.

Outline the challenges you faced, the strategies you implemented, and the results achieved. Be specific about your role and the impact of your work on the product's performance in its respective market.

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How do you approach cross-functional collaboration?

Emphasize your communication skills and teamwork abilities. Provide examples of how you’ve coordinated projects among different departments, highlighting how you facilitated discussions and ensured everyone was aligned towards common goals.

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What strategies do you use to ensure that the voice of the customer is integrated into your product marketing?

Discuss methods such as conducting surveys, organizing focus groups, and utilizing advisory boards to gather feedback. Explain how you translate insights into actionable strategies for product development and marketing.

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What role do you believe data analytics plays in product marketing for oncology?

Articulate the significance of data analytics in understanding market trends, customer behaviors, and product performance. Highlight how you have used data-driven insights to guide marketing decisions and improve campaign effectiveness.

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Can you provide an example of identifying a competitive gap in the oncology market?

Share a specific instance where you identified an opportunity based on competitive analysis. Discuss your approach to addressing this gap and how it influenced your product positioning strategy.

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How do you prioritize competing priorities in product marketing initiatives?

Illustrate your prioritization process, discussing how you assess the urgency and impact of different projects. Mention tools or methodologies you use, such as project management frameworks, to keep tasks organized and on track.

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How do you measure the success of a marketing campaign?

Discuss key performance indicators (KPIs) you typically monitor, such as ROI, customer engagement, and sales growth. Provide an example of a campaign you evaluated and the metrics that illustrated its success.

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What motivates you in your role as a Product Director in oncology marketing?

Reflect on your personal motivations, such as the drive to improve patient outcomes, passion for teamwork, or commitment to innovation. Link these motivations to your professional experiences and goals in the field.

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Guardant Health is a mission-driven company where patients are the inspiration that drives us every day. By connecting with patients and caregivers, we gain insights into the challenges they face at all stages of the journey. When you join us, you...

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