As a Senior Growth and Digital Manager at Handshake, you will define and manage both digital and offline advertising strategies to achieve user acquisition targets and lower customer acquisition costs. You’ll be responsible for the operations, optimization, and execution of growth channels including paid search, paid social, and display media, and you will test and improve campaign performance through data-driven insights. Your role will also require you to develop budgets and oversee forecasts to ensure effective ad spend.

To qualify for the Senior Growth and Digital Manager role at Handshake, candidates should have 5-7 years of proven experience in B2B SaaS performance marketing or a similar growth marketing position. A strong grasp of paid media channels, the ability to analyze campaign data, and proficiency with tools like Salesforce and Google Ads are essential. Additionally, a collaborative spirit is crucial, as you'll work closely with various cross-functional teams.

Handshake is committed to fostering an inclusive culture that respects and values diversity. As a Senior Growth and Digital Manager, you will be encouraged to bring your unique perspective to the team. The company actively supports candidates from non-traditional backgrounds and historically marginalized groups, reinforcing the belief that diverse teams lead to better products and a richer work environment.

In the Senior Growth and Digital Manager role at Handshake, you'll implement a variety of growth marketing strategies. This includes defining omni-channel marketing campaigns, driving A/B testing initiatives, and utilizing customer segmentation and personalization techniques to enhance engagement. You'll also leverage your creativity to find innovative solutions and fresh ideas to enhance our advertising efforts across numerous platforms.

Successful outcomes for the Senior Growth and Digital Manager at Handshake will include achieving acquisition targets, optimizing customer acquisition costs, and improving campaign performance across channels. Your work will directly influence user engagement and conversion rates, showcasing your ability to drive sustainable growth and make a significant impact on our marketing initiatives.

When managing budgets for digital marketing campaigns, I start with a detailed forecast based on historical performance data and industry benchmarks. I emphasize flexibility in the budget to allow for shifts in strategy based on real-time data insights. My approach includes continuous monitoring and optimization throughout the campaign lifecycle to ensure maximum ROI.

Absolutely! A/B testing is a crucial part of my marketing strategy. I systematically create variations of ads or landing pages, test them against one another, and analyze metrics like conversion rates and engagement. This data drives informed decisions and optimizations in future campaigns. I believe in testing hypotheses to continuously improve our marketing effectiveness.

To analyze campaign performance, I utilize various tools like Google Analytics and Salesforce, tracking KPIs such as conversion rates, click-through rates, and customer acquisition costs. I focus on data visualization to glean insights, often creating reports that highlight trends and areas for optimization, enabling me to make data-driven decisions.

Collaboration is key! I prioritize open communication and regular check-ins with cross-functional teams, such as Demand Generation and MOPS. I establish clear objectives for everyone to follow, ensuring that our marketing initiatives are synchronized with company goals. Using project management tools can facilitate this alignment by keeping everyone on the same page.

Developing a new marketing campaign starts with identifying the target audience and understanding their journey. I conduct market research to define objectives, followed by brainstorming sessions to generate creative ideas. Once the strategy is set, I outline the budget and timelines before launching, ensuring there's a robust plan for measuring success post-launch.

Balancing innovation with best practices involves staying informed about industry trends while leveraging proven strategies. I encourage experimentation in my team, suggesting new techniques but also grounding campaigns in data-backed approaches. Regularly benchmarking our performance against industry standards ensures we remain at the forefront of marketing practices.

Certainly! There was a campaign that initially struggled with engagement. I analyzed the user journey and identified friction points. By refining our targeting strategy and adjusting our messaging to resonate better with our audience, alongside implementing A/B testing, we were able to significantly enhance performance and exceed our original objectives.

Data is fundamental to my marketing strategy. It enables precise targeting, informs campaign optimization, and enhances decision-making. I rely on metrics to guide our actions, from determining the success of a campaign to identifying new opportunities for growth. Emphasizing a data-driven culture ensures we build strategies based on solid insights.

In digital marketing, I focus on KPIs like customer acquisition cost (CAC), return on ad spend (ROAS), conversion rates, and lifetime value (LTV) of customers. These indicators provide insights into the efficacy of my campaigns and guide adjustments to improve overall performance, ensuring we achieve our marketing objectives.

I adopt a collaborative and empowering management style. I believe in fostering an environment where team members feel comfortable sharing ideas and taking risks. Regular feedback and constructive discussions are essential, and I prioritize ensuring everyone is aligned with our goals and understands how their contributions impact our success.