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Senior Manager, Growth Marketing - NYC/San Francisco/Seattle

Aircall is a place where voices are valued.


Backed by over $220 million of investment since 2015, we create technology that fuels accessible, transparent and collaborative communication to empower our base of 20,000+ customers (and growing) to make authentic, human connections.


Conversation is a cornerstone of our culture. Wherever our people find themselves in the Aircall world – Paris, New York, San Francisco, Sydney, Madrid, London, Berlin, or at home – everyone has a voice that is valued.


Whatever your background, wherever you’re from – we want you to join the conversation. Let’s talk.


About the role:


As a Senior Manager, Growth Marketing, you will lead innovative demand generation strategies that directly drive revenue growth. This role requires a skilled marketer experienced in B2B SaaS, with a focus on scalable campaigns, data-driven insights, and cross-functional collaboration. This role offers the opportunity to shape impactful campaigns, experiment with cutting-edge tools, and drive measurable results within a collaborative and innovative environment.


This is a hybrid role that can be based in our New York HQ, Seattle, or San Francisco office.


Key Responsibilities:
  • Develop and execute comprehensive demand generation strategies aligned with revenue goals.
  • Design and optimize multi-channel campaigns, including email, social media, SEO, content, and events.
  • Leverage growth hacking techniques like sales plays and competitive campaigns to drive rapid experimentation and results.
  • Drive AI innovation for inbound and outbound lead generation, integrating lead scoring and nurturing workflows.
  • Partner with sales, customer success, and regional teams to align marketing initiatives with business objectives.
  • Utilize tools such as Salesforce, HubSpot, and 6sense to manage and enrich Target Account Lists (TALs).
  • Implement personalized outreach sequences and retargeting ads to engage high-priority accounts.
  • Develop and refine playbooks for account-based and lifecycle campaigns to support scalable growth efforts.
  • Monitor and analyze campaign performance metrics, reporting insights and recommendations to senior leadership.
  • Collaborate with content teams to produce compelling assets tailored to the buyer’s journey.
  • Manage marketing automation and CRM tools to ensure seamless lead flow and attribution.


Enhanced Focus Areas:
  • Design outreach sequences for TALs with insights from CRM data and dynamic triggers (e.g., clicks or opens).
  • Utilize retargeting ads segmented by intent and personalized messaging.


Playbooks and Experimentation:
  • Create frameworks for Allbound campaigns combining inbound value-driven content and outbound outreach.
  • Standardize A/B test templates for emails, landing pages, and CTAs, documenting scalable insights.


Data-Driven Strategy:
  • Collaborate with Ops/Data teams to drive creation of automated dashboards to track KPIs like open rates, reply rates, and demo requests.
  • Work with operations teams with tools like Segment, Snowflake, and Tableau for multi-channel data consolidation and analysis.


Automation and Scalability:
  • Work with operations to influence Integration of CRM and marketing tools for seamless data flow and enriched TAL insights.
  • Work to influence the operations team to use APIs and platforms like Zapier to automate workflows and lead distribution.


Qualifications:
  • 8+ years of experience in digital marketing, preferably in B2B SaaS or agency environments.
  • 5+ years managing marketing operations and implementing advanced technology stacks.
  • Expertise in revenue marketing, ABM, intent data, and demand generation best practices.
  • Proficiency with marketing automation tools, CRM systems, and analytics platforms (e.g., GA4, Tableau).
  • Strong skills in campaign design, A/B testing, and ROI optimization.
  • Experience with tools like Salesforce, HubSpot, 6sense, Clearbit, ZoomInfo, and dynamic ad platforms.
  • Advanced proficiency in Excel/Google Sheets for reporting and analysis.


$120,000 - $150,000 a year
The actual salary offered will carefully consider a wide range of factors, including your skills, qualifications, location and experience.

Aircall is constantly moving forward. We’re building new roads to complete our journey, and we’re taking people with us who have the same builder mentality.


Let’s grow together: Aircall is a place for those who dare to be bold and seek responsibility, excellence, and the opportunity to push themselves to new heights.


We’re creating a place where great people trust one another and thrive together.


People flourish at Aircall and now is the time to be part of the team and the journey we’re on.


Why join us?


🚀 Key moment to join Aircall in terms of growth and opportunities

💆‍♀️ Our people matter, work-life balance is important at Aircall

📚 Fast-learning environment, entrepreneurial and strong team spirit

🌍 45+ Nationalities: cosmopolite & multi-cultural mindset

💵 Competitive salary package & equity

🏨 Medical, dental, and vision insurance is 100% covered

📈 401k plan with company matching!

✈️ Unlimited PTO — take the time you need to come to work feeling great!

⭐️ Wellness, internet, and childcare reimbursements

💚 Generous parental leave policy


DE&I Statement: 

At Aircall, we believe diversity, equity and inclusion – irrespective of origins, identity, background and orientations – are core to our journey. 


We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We’re working to create a place filled with diverse people who can enrich and learn from one another. We’re committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive.  


We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn.


Want to know more about candidate privacy? Find our Candidate Privacy Notice here.

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CEO of Aircall
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Michael Haske, Olivier Pailhes
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What You Should Know About Senior Manager, Growth Marketing - NYC/San Francisco/Seattle, Aircall

Join Aircall as a Senior Manager, Growth Marketing, where your voice will be valued just like our technology that connects over 20,000 customers. This role, available in our Seattle office, is perfect for a seasoned marketer with a knack for innovative demand generation. In this pivotal position, you'll craft and implement strategies that directly influence revenue growth for our B2B SaaS products. If you excel in designing scalable campaigns and enjoy collaborating across teams, this role is for you! You'll have the freedom to experiment with cutting-edge tools and lead efforts that drive measurable results. Your expertise in multi-channel campaigns—including SEO, social media, and content marketing—will be essential as you partner with sales and customer success teams to meet business objectives. With an analytical mindset, you'll monitor campaign performance and utilize platforms like Salesforce and HubSpot to optimize outreach to high-priority accounts. If you're excited about implementing creative growth-hacking techniques and driving AI innovation in lead generation, then we want to hear your insights and strategies. Embrace the opportunity to influence Aircall's growth trajectory while enjoying flexibility in a vibrant environment filled with diverse voices. Let's talk about how you can make a difference at Aircall!

Frequently Asked Questions (FAQs) for Senior Manager, Growth Marketing - NYC/San Francisco/Seattle Role at Aircall
What are the main responsibilities of a Senior Manager, Growth Marketing at Aircall?

As a Senior Manager, Growth Marketing at Aircall, your key responsibilities include developing comprehensive demand generation strategies aligned with revenue goals, designing multi-channel marketing campaigns, leveraging innovative growth hacking techniques, and collaborating with sales and customer success teams. You will play an essential role in driving AI innovation in lead generation and utilizing various tools like Salesforce and HubSpot to manage and enrich Target Account Lists.

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What qualifications are required for the Senior Manager, Growth Marketing position at Aircall?

To qualify for the Senior Manager, Growth Marketing role at Aircall, candidates should have at least 8 years of experience in digital marketing, preferably in B2B SaaS or agency environments. A minimum of 5 years managing marketing operations is essential, along with expertise in revenue marketing and demand generation best practices. Proficiency in marketing automation tools, CRM systems, and analytics platforms is also required.

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What skills are most important for success as a Senior Manager, Growth Marketing at Aircall?

Success in the Senior Manager, Growth Marketing role at Aircall requires strong skills in campaign design, A/B testing, and ROI optimization. Additionally, candidates should be proficient in using marketing automation tools, CRM systems, and analytics platforms, along with having advanced skills in Excel or Google Sheets for reporting and analysis. Excellent collaboration skills and the ability to drive innovative marketing strategies are also crucial.

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How can a candidate prepare for an interview for the Senior Manager, Growth Marketing role at Aircall?

Candidates can prepare for the Senior Manager, Growth Marketing interview at Aircall by researching the company's culture and recent marketing campaigns. Familiarizing yourself with B2B SaaS industry trends and demonstrating a strong understanding of demand generation strategies will also be helpful. It's important to prepare examples of successful campaigns you've executed in the past and how they contributed to business goals.

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What is the salary range for a Senior Manager, Growth Marketing at Aircall?

The salary range for a Senior Manager, Growth Marketing at Aircall is between $120,000 and $150,000 per year. The final offer will consider a range of factors, including the candidate's skills, qualifications, location, and experience. Aircall also provides a competitive salary package, including equity and additional benefits.

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Common Interview Questions for Senior Manager, Growth Marketing - NYC/San Francisco/Seattle
Can you describe your experience with demand generation strategies?

To answer this question effectively, highlight specific demand generation strategies you've implemented in previous roles. Discuss the channels you used, such as email, social media, and SEO, and the results they achieved. It's beneficial to quantify your accomplishments with metrics, such as increased lead volume or improved conversion rates.

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How do you approach A/B testing in your marketing campaigns?

When discussing A/B testing, explain your process for developing hypotheses based on data and insights, setting up the tests, and determining success metrics. Talk about past A/B tests you've run, what you learned, and how those insights shaped your future campaigns.

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What tools do you use for marketing automation and CRM management?

Discuss the marketing automation and CRM tools you're proficient in, such as Salesforce, HubSpot, or 6sense. Mention how you've utilized these tools to manage leads, monitor campaign performance, and streamline marketing processes, including any specific features you've leveraged for maximum impact.

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How do you measure the success of your marketing campaigns?

In your response, explain the key performance indicators (KPIs) you use to evaluate success, such as conversion rates, lead quality, and ROI. Discuss how you monitor and analyze these metrics to make informed decisions about future campaigns.

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Can you describe a successful multi-channel marketing campaign you've executed?

Share details of a specific multi-channel campaign, explaining the objectives, strategies, and channels used, such as content marketing, social media, and SEO. Highlight the outcomes and lessons learned that helped shape your future campaigns.

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What role do you believe data plays in growth marketing?

Emphasize the importance of data in informing decision-making and driving campaign strategies. Discuss how you've utilized data analytics to identify trends, optimize marketing efforts, and improve overall performance.

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How do you ensure alignment between marketing and sales teams?

Talk about strategies you've implemented to foster collaboration between marketing and sales teams, such as regular meetings, shared goals, and utilizing tools like CRM systems. Highlight how this alignment has contributed to a more integrated customer experience and drives revenue.

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What growth hacking techniques have you found most effective?

Discuss specific growth hacking techniques you've successfully employed, such as leveraging social proof, creating viral content, or using referral programs. Provide examples of campaigns where these techniques led to notable growth and engagement.

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How do you stay updated on the latest trends in digital marketing?

Explain how you regularly consume industry publications, attend marketing webinars, and participate in relevant networking events. Discuss any professional communities or associations you belong to that keep you informed about the latest trends and best practices.

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What is your approach to managing a marketing team?

Describe your management style and how you support and nurture your team members' growth. Highlight the importance of communication, setting clear expectations, and providing opportunities for skill development to foster a collaborative and high-performing work environment.

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Through a combination of its powerful software and dedicated people, Aircall helps SMBs drive productivity and turn customer and employee satisfaction into key growth drivers.

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Full-time, hybrid
DATE POSTED
December 14, 2024

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