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Senior Manager Communications

Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with trailing twelve month total revenues of nearly $2.7 billion as of September 30, 2023. Herc Rentals' parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol "HRI." Herc Rentals serves customers through approximately 379 locations and has approximately 7,000 employees in North America.Short DescriptionThis role will function as key player on a high impact Communications team responsible for creating and executing enterprise-wide communications across a variety of channels and providing media relations and public relations support. The Manager, Corporate Communications will work closely with the Director, Communications, and company leaders to ensure internal and external communications strategies align to company priorities and initiatives.The Manager, Corporate Communications must communicate clearly and concisely, deal with ambiguity, work calmly under pressure, and represent the brand at the highest standards within and outside of the organization. There is strong potential for growth in this role.Responsibilities• Develops and executes communications plans for critical initiatives aligned to company strategy that help inform, engage, and inspire employees.• Collaborates with key players to identify communications opportunities and to provide critical messaging to stakeholder groups in the organization, including field and corporate employees of all levels.• Drafts a wide variety of communications materials to be delivered across various communication channels, including internal communications, strategy documentation, leader presentations and talking points, video scripting, intranet content, and newsletters.• Develops and implements public relations campaigns to build brand awareness and support recruitment objectives.• Writes, edits, and distributes press releases and media responses.• Collaborates with marketing, sales, and government affairs teams to amplify brand attributes and develop stories that define the company's core values.• Collaborates with the ESG team to socialize programs and share the accomplishments of the company's sustainability efforts.• Helps develop and execute crisis and issue communications and plans to address business-impacting topics.• Regularly measures and tracks the effectiveness of communications strategies.• Supports Director, Corporate Communications in other duties as assigned.Professional ExperienceEducational BackgroundBachelor's degree in Communications, English, Journalism, or related fieldMinimum of 5 to 7 years of leading a Communications teamConditions of EmploymentSkills• Excellent writing and editing skills; knowledge of AP style• Strong time management skills; ability to balance multiple, competing priorities• Professional and confident presence to engage internal partners and external stakeholders• Collaborative contributor, able to work independently and as part of a team to deliver innovative ideas and solutionsAdditional InformationCompensation Data$110,000 - $130,000Req #: 58583Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.Keeping you healthyMedical, Dental, and Vision CoverageLife and disability insuranceFlex spending and health savings accountsVirtual Health Visits24 Hour Nurse LineHealthy Pregnancy ProgramTobacco Cessation ProgramWeight Loss ProgramBuilding Your Financial Future401(k) plan with company matchEmployee Stock Purchase ProgramLife & Work HarmonyPaid Time Off (Holidays, Vacations, Sick Days)Paid parental leave.Military leave & support for those in the National Guard and ReservesEmployee Assistance Program (EAP)Adoption Assistance Reimbursement ProgramTuition Reimbursement ProgramAuto & Home Insurance DiscountsProtecting You & Your FamilyCompany Paid Life InsuranceSupplemental Life InsuranceAccidental Death & Dismemberment InsuranceCompany Paid Disability InsuranceSupplemental Disability InsuranceGroup Legal PlanCritical Illness InsuranceAccident InsuranceHerc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.#LI-LM1
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CEO of Herc Rentals
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Larry Silber
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What You Should Know About Senior Manager Communications, Herc Rentals

Herc Rentals, a top player in the equipment rental industry since 1965, is on the lookout for a dynamic Senior Manager Communications in Bonita Springs, FL. This role is not just about managing communications; it’s about being a crucial part of a talented communications team that crafts and delivers strategies across various platforms. You’ll collaborate with the Director of Communications and other key company leaders to ensure all internal and external messaging aligns perfectly with Herc's priorities. If you have a knack for clear communication and thrive in fast-paced environments, this could be the ideal opportunity for you. As Senior Manager Communications, your responsibilities will include developing impactful communication plans, drafting engaging content, and spearheading public relations initiatives that bolster brand awareness. You will also work alongside the marketing and sales teams to weave compelling narratives that showcase our core values. Plus, with the added responsibility of managing crisis communications, your ability to stay calm under pressure will be key. If you're looking for a role where your skills can shine and there are growth opportunities waiting around every corner, check out what Herc Rentals has to offer!

Frequently Asked Questions (FAQs) for Senior Manager Communications Role at Herc Rentals
What are the key responsibilities of the Senior Manager Communications at Herc Rentals?

The Senior Manager Communications at Herc Rentals is responsible for developing and implementing communications plans that align with company strategy. This role entails drafting a variety of communications materials, managing public relations campaigns, supporting crisis communications, and collaborating with various teams to ensure cohesive messaging across the board.

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What qualifications does Herc Rentals require for the Senior Manager Communications position?

Herc Rentals looks for candidates with a Bachelor’s degree in Communications, English, Journalism, or a related field. Additionally, a minimum of 5 to 7 years of experience in leading a communications team is preferred, paired with excellent writing and editing skills, and a professional presence for engaging with stakeholders.

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How does the Senior Manager Communications at Herc Rentals contribute to employee engagement?

The Senior Manager Communications plays a vital role in informing and engaging employees by creating effective communication plans. They draft internal materials like newsletters and presentations that resonate with team members, helping to inspire and align them with company goals.

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What is the expected salary range for the Senior Manager Communications at Herc Rentals?

The salary for the Senior Manager Communications at Herc Rentals ranges from $110,000 to $130,000. This competitive compensation reflects the candidate’s qualifications, experience, and overall fit for the role.

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What benefits does Herc Rentals offer to its employees in the Senior Manager Communications position?

Herc Rentals offers a comprehensive benefits package including medical, dental, and vision coverage, 401(k) plans with company match, paid time off, employee assistance programs, tuition reimbursement, and more, ensuring the well-being and support of their employees.

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Common Interview Questions for Senior Manager Communications
Can you describe your experience leading a communications team?

When answering this question, focus on specific leadership experiences, projects you spearheaded, and how you fostered collaboration and creativity within your team. Highlight any measurable outcomes that resulted from your leadership.

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How do you approach developing a communication strategy for a new initiative?

In your response, outline your process for researching, planning, and executing communications strategies. Discuss involving stakeholders, setting goals, and evaluating effectiveness to ensure the strategy aligns with company objectives.

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What techniques do you use to measure the effectiveness of your communication plans?

Discuss various metrics such as employee engagement surveys, feedback, and analytics. Explain how these insights help you refine communication strategies and demonstrate their impact on the organization.

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How do you handle crisis communications?

Share your approach to crisis management, emphasizing the importance of timely, clear, and truthful messaging. Outline steps you take to assess the situation, determine stakeholders, and coordinate with your team for a unified response.

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Can you provide an example of a successful public relations campaign you've managed?

When sharing your example, highlight your role in crafting messaging, target audience, and execution details. Discuss results and feedback to illustrate the campaign's success and its alignment with company goals.

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What channels do you believe are most effective for internal communications?

Discuss various communication channels such as newsletters, town halls, and internal social media. Explain how you tailor messages to different platforms for maximum reach and engagement within the organization.

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How do you ensure alignment between external and internal communications?

Talk about regular meetings with various departments, creating a centralized messaging guide, and continual feedback loops. Explain how this alignment enhances brand image and keeps stakeholders informed and engaged.

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What would you do if a company message was misinterpreted by the media?

Explain your strategy for addressing and correcting misinformation quickly and effectively. This might include issuing a clarifying statement, engaging directly with reporters, and ensuring transparency in your follow-up communications.

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How do you keep up with industry trends and changes in communication practices?

Mention your strategies for staying informed, such as following industry publications, attending workshops, and engaging in networking opportunities. Highlight how continuous learning influences your communication strategies.

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What role does collaboration play in your communication practices?

Emphasize the importance of building relationships with other departments and stakeholders. Share examples of successful collaboration and how it leads to better communication outcomes and stronger organizational alignment.

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December 14, 2024

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