Creative Channel Strategist

Position: Creative Channel Strategist

FLSA: Exempt

Location: Remote

Reports To: Manager, Affiliate Programs

Level: P2

About HighLevel: 

HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. With a focus on streamlining marketing efforts and providing comprehensive solutions, HighLevel helps businesses of all sizes achieve their marketing goals. We currently have 1000+ team members across 15 countries, working remotely as well as in our headquarters, which is located in Dallas, Texas. Our goal as an employer is to maintain a strong company culture, foster creativity and collaboration, and encourage a healthy work-life balance for our team members wherever they call home.

Our Website - https://www.gohighlevel.com/ 

YouTube Channel - https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g 

Blog Post - https://blog.gohighlevel.com/general-atlantic-joins-highlevel/ 

Our Customers:

HighLevel serves a diverse customer base, including over 60K agencies & entrepreneurs and 450K million businesses globally. Our customers range from small and medium-sized businesses to enterprises, spanning various industries and sectors.

Scale at HighLevel:

We work at scale; our infrastructure handles around 3 Billion API hits & 2 Billion+ message events monthly and over 25M views of customer pages daily. We also handle over 80 Terabytes of data across 5 Databases.

Who You Are: 

You are looking for an opportunity to bring your creative, organized, and strategic thinking to a role that allows you to impact the success of others.  Leveraging your sales-minded entrepreneurial spirit through creative outreach strategies to engage and recruit potential affiliates to join the HighLevel program.  Your excellent communication skills, writing skills, and working knowledge of the marketing technology landscape will serve you well as you impact and expand the largest channel of HighLevel customer acquisition. 

To be successful in this role, you will exemplify our “customer obsessed” ethos, demonstrating best in class affiliate partnership practices. You will  have experience working in a high-performance, high-accountability environment. Your excellent communication skills and working knowledge of the SaaS landscape will serve you well as you lead a team of affiliate program managers. Your responsibilities will include preparing the team to engage  and expand the largest channel of HighLevel customer acquisition. 

• Support and continually improve ongoing participation enhancement initiatives to drive excitement and participation in Affiliate Program activities 
• Support and continually improve the promotion of ongoing programmatic initiatives to inspire the activation of and continual impact of affiliates
• Generate creative assets including copy and topic generation for a wide variety of affiliate initiatives including but not limited to monthly contests, newsletters, emails, speeches, and more
• Strategize with departmental leadership to create initiatives that will drive the overall effectiveness of the affiliate program and its affiliates
• Develop and implement channel-specific content strategies for platforms like social media, email, web, and emerging platforms.
• Regularly collaborate with Sales, Marketing, and Departmental leadership to develop and deploy ongoing Affiliate recruitment and reactivation strategies
• Drive forward projects involving complex work streams and cross-functional collaboration
• Conduct audience analysis and segmentation to identify opportunities for engagement across channels.
• Measure and provide detailed analysis on success against affiliate program growth KPIs and metrics
• Monitor and analyze the performance of campaigns, creating actionable reports and recommendations for improvement.
• Support company-wide marketing strategy and work to integrate and align affiliate department activities
• Be able to demonstrate and justify the results of your work, continuously develop your approach based on feedback and results of past experiments
• Other duties may be assigned and/or modified as business needs change

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 
• Bachelor’s Degree or Equivalent SaaS Experience required 
• 2-5 Years of Digital Marketing, Agency Sales, Account Management or Affiliate Management experience
• Working Knowledge of topics such as Social Media Management, Social Media Advertising, Website/Funnel Building, and SEO
• Comfort in written content and presentations to a variety of audiences
• Proficiency in professional writing and or basic copywriting skills
• Working Knowledge of the following applications is strongly preferred
• Google Suite, Zoom, Facebook, Instagram, Linkedin and other social media
• Strong experience using data/analytics tools to measure the impact of your work and develop new projects

EEO Statement:

At HighLevel, we value diversity. In fact, we understand it makes our organization stronger. We are committed to inclusive hiring/promotion practices that evaluate skill sets, abilities and qualifications without regard to any characteristic unrelated to performing the job at the highest level. Our objective is to foster an environment where really talented employees from all walks of life can be their true and whole selves, cherished and welcomed for their differences, while providing awesome service to our clients and learning from one another along the way!

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.