Senior Marketing Project Manager

As a Senior Marketing Project Manager at our Atlanta office, your main responsibilities include managing the complete lifecycle of marketing projects, including scoping, planning, execution, and reporting. You’ll design and oversee project plans, facilitate communication between cross-functional teams, track project progress using ClickUp, and deliver key insights to senior leadership regarding project performance. Your role is crucial in ensuring that marketing initiatives are successfully launched on time and within budget.

To qualify for the Senior Marketing Project Manager position at our company, candidates should have a minimum of five years of project management experience within marketing teams. A deep understanding of marketing practices, including paid advertising and creative production, is crucial. Strong stakeholder management skills and the ability to oversee multiple concurrent projects while maintaining quality and timelines are essential qualifications for this role.

The Senior Marketing Project Manager will oversee a variety of projects including account-based marketing initiatives, landing page developments, website updates, direct response copywriting, and paid advertising campaigns. Additionally, you’ll manage CRM and marketing automation implementations and lead the creation of performance reports and analytics to guide future strategies.

In this role, you will primarily use ClickUp for project tracking, along with Slack for communication and Google Workspace for various tasks. Proficiency in these tools will help streamline your project management efforts and enhance team collaboration as the Senior Marketing Project Manager.

Yes! For non-local candidates, we provide 100% relocation assistance to join our team as a Senior Marketing Project Manager in Atlanta. We believe that top talent should not be limited by location, so we’re here to help you make the transition smooth.

To prioritize multiple marketing projects, I begin by assessing urgency and importance based on business objectives. I frequently communicate with stakeholders to understand project dependencies and deadlines, and use project management tools to keep track of progress and reallocations. This ensures that critical projects are addressed first while balancing ongoing tasks effectively.

Certainly! One project that I'm particularly proud of involved leading a multi-channel advertising campaign aimed at expanding market reach. I developed a detailed project plan that included timelines, resource allocation, and creative assets. By coordinating closely with media buyers and having regular status updates, we delivered the campaign on time, leading to a 20% increase in lead generation within three months.

To mitigate risks in project management, I employ proactive identification techniques, such as regular brainstorming sessions with my team to foresee potential challenges. I create contingency plans for critical paths and maintain clear communication with all stakeholders, ensuring everyone is aligned and prepared for any roadblocks that may arise during the project lifecycle.

The biggest challenge for a Senior Marketing Project Manager often lies in balancing creative aspirations with practical constraints like deadlines and budgets. This requires strong negotiation skills and the ability to pivot strategies when challenges arise, all while ensuring that the team remains motivated and aligned toward common goals.

Success of marketing initiatives is measured through key performance indicators (KPIs) tailored to each project. These may include metrics such as lead conversion rates, return on investment (ROI), engagement levels, and overall campaign performance. I also emphasize post-project assessments to analyze outcomes against goals, allowing for continuous learning and improvement in future initiatives.

I have extensive experience collaborating with cross-functional teams, including creatives, developers, and sales personnel. I believe regular communication and alignment on project goals are paramount. By fostering an environment where everyone feels empowered to share ideas and feedback, we create a more cohesive team dynamic that enhances project outcomes.

Handling project changes and unexpected challenges involves staying flexible and having an adaptable mindset. I prioritize clear communication about changes with the team and stakeholders, ensuring everyone is informed. When needed, I quickly reassess project timelines and resources to accommodate these changes while minimizing disruptions.

My approach to preparing project status reports includes gathering data on performance metrics, summarizing project milestones, and highlighting any roadblocks. I ensure that these reports are clear and concise, presenting relevant information to senior leadership that allows for informed decision-making regarding project trajectories and resource allocations.

To ensure effective communication among team members, I establish regular check-ins and status updates through meetings or collaborative platforms. I also encourage open dialogue and facilitate discussions that allow team members to voice concerns and share updates promptly, fostering a team culture of transparency.

Feedback plays a crucial role in my project management strategy as it enables constant improvement. I regularly solicit feedback from team members after key project milestones and encourage a constructive atmosphere. This allows us to refine processes and address any concerns, ultimately driving project success and team cohesion.